A discussion with the Boston Women's Transportation Seminar

1. A discussion with
WTS Boston Chapter
Flickr: Robert S. Donovan
10 TIPS FOR USING SOCIAL MEDIA FOR
PROFESSIONAL + BIZ DEVELOPMENT
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2. Hi, we’re Mike and Bluma
We’re strategic communications
consultants at Booz Allen
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3. Download @ slideshare.net/MikeRobert
Flickr: Armend Krasniqi
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4. Roadmap for today’s discussion
 What is social media, who’s
using it, and why does it
matter?
 10 tips for professional +
biz development
 Best advice
Flickr: Shahram Sharif
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5. What is social media?
youtube.com/watch?v=sIFYPQjYhv8
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6. Who’s using social media?
The average professional uses 3-5
social networks for business use –
the top being LinkedIn, Facebook
and Twitter
51% of the Inc. 500, America’s
fastest growing private businesses,
are on Twitter
19% of Fortune 500 companies
were podcasting in 2009 (up from
16% in 2008) and 31% were video
blogging (up from 21%)
-Society for New Communications Research
Every major Federal agency met the most recent deadline for
President Obama’s Open Government Directive -Information Week
whitehouse.gov/open/around
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7. There’s something for everyone
Washington State DOT
Flickr page shares
transit photos
Washington State DOT
blog shares information on
programs and activities
2008 Toronto
Transitcamp was
planned through a wiki
International No-Pants Metrolink, MTA, BART,
Subway Ride 2010 in Boston among others, announce
was organized on Facebook service alerts via Twitter
MBTA delivers customized
service alerts via SMS text
Caltrain shares PSAs on Transbay Joint Power Authority
YouTube promotes new infrastructure on
Facebook
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8. Popular tools at a glance
A blog is a direct conversation between an
Blog individual/organization and the public
A microblogging site that allows individuals/organizations to
Twitter share brief messages about news, what you’re doing or thinking
The world’s most popular social networking site with over 300
Facebook million active users including organizations
LinkedIn A popular social networking site for working professionals
The world’s most popular video sharing site that allow
YouTube individuals/organizations to easily upload and share videos
A social bookmarking site that allows individuals/organizations to
Delicious search, save, categorize, and share bookmarks of online content
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9. creation transparency
collaborative participatory authenticity
honesty
sharing
community
#1. Social media mirrors real life.
Flickr: takomabibelot
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10. #2. Set your objectives before launch.
What do you want to accomplish?
 CONNECT: Find those with similar interests and
develop personal relationships
 COLLABORATE: Contribute and collect
information
 COMMUNICATE: Promote yourself/organization
and control messaging
Flickr: Malenkov in Exile
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11. #3. Will you just post a sign or sell too?
Flickr: Robert S. Donovan Flickr: Dawn Endico
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12. #4. Know your audience.
Identify channels, influencers, and topics...
• ACROSS CHANNELS: Keyword search at addictomatic.com
• BLOGS: Keyword search at Alltop.com and Google blog search
• TWITTERERS AND TWITTER LISTS: Keyword search at listorious.com
• REAL-TIME TWEETS: #Hashtag search at tweettabs.com
• PROFILES: Keyword search Facebook, YouTube, Flickr, LinkedIn, MySpace, among others
Flickr: takomabibelot
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13. BLOGGING DO’S
 A blog is a direct, unmediated
conversation between one person or  Be conversational
group and the public  Tell a story
 Write your own blog
 133+ million blogs exist and 22%
of the top 100 news sites are blogs  Be honest
 Write in first person
 Post often
#5. Blogs.  Have a thick skin
 Address controversy
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14. #6. Facebook profiles, pages, and groups.
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15. #7. Twitter profiles.
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16. #8. LinkedIn profiles.
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17. #9. Yammer profiles.
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18. #10. Measure your success!
 Positive/negative tonality of discussion
 Referrals, leads, conversions
 Comments, public @replies, direct messages, retweets
 Fans, followers, RSS subscribers
 Positive/negative press, online rumors squashed
Flickr: photon ℽ
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19. #10. Measure your success!
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20. Our best advice to you
 Use social media when it fits your
personal/professional schedule
 Focus your social media
adventures and pick the tools that
meet your interests
 Allot a set/specific time to do
social media during the day
 Star blog posts, favorite tweets,
and bookmark with Delicious
 Set those privacy settings!
 Have fun!
Flickr: gutter
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21. Questions?
Flickr: Shahram Sharif
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22. Connect with us:
Bluma Sussman
sussman_bluma@bah.com
@MikeRobert
robert_michael@bah.com
Flickr: Robert S. Donovan
10 TIPS FOR USING SOCIAL MEDIA FOR
PROFESSIONAL + BIZ DEVELOPMENT
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23. APPENDIX
Flickr: Shahram Sharif
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24. Some considerations for the tools
STRENGTH WEAKNESS
+ Conversational and personal - Legal implications for inaccuracy
Blog + Direct line to agency/program - Comments may require moderation
+ Real-time and offers location functionality
- Audience can sometimes be unclear
Twitter + Reaches mobile audiences
- Requires regular use and potentially
engagement
+ Most popular direct line to stakeholders
- Applications should be carefully selected
Facebook + Content is shared virally and ads are very
- Easy to sound corporate
targeted
+ Most popular social network for professionals - Still gaining in popularity
LinkedIn and recruiters - Not as readily accessed in comparison to
+ Online, shareable resume Facebook
+ Easily shared and embedded - Comments may require moderation
YouTube + Contributes to Google rankings - Video responses may require moderation
+ Online library of easily shared resources - No click-through data on traffic
Delicious + Indexed and searchable by keywords - Limited engagement with stakeholders
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25.  Social Media SmartBrief
 Mike’s social media bookmarks on delicious
 10 commandments of social media
 Facebook guidebook
 Twitter guidebook
 How to manage your social media goals
 10 musts for your social media policy
Resources to get you started
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26. Transportation examples of social media
Blogs Social Networks
Local bloggers are engaging the public about capital Customers are creating their own communities to rally
projects, service offerings and administrative issues around causes and to ensure their voices are heard
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27. Transportation examples of social media
Twitter Video
Transportation agencies are sharing information Transportation agencies are sharing information and
(including service alerts) and inviting community inviting community comments through on-line video
comments through Twitter (e.g., YouTube)
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