LinkedIn is awesome for diversity recruiting

LinkedIn Diversity Recruiting

LinkedIn Confidential ©2013 All Rights Reserved

Agenda
 What can I do TODAY to find Diversity talent on LinkedIn?
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Groups on LinkedIn
Custom Filters
Search Techniques to Identify Diverse Talent
Live Demonstration

 How can I become best in class by driving Diversity talent to
Williams Corporation using LinkedIn?
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Diversity Campaigns
Targeted Customer Updates
Share Jobs with Groups
Create Diversity Groups


LinkedIn: A global pool of talent
13M+

BELGIUM

5M+

2M+

FRANCE

SPAIN

TURKEY

6M+

1M+

1M+

ITALY

CANADA

1M+

NETHERLANDS

7M+
9M+

4M+

UNITED KINGDOM

SWEDEN

DENMARK

93M+
UNITED STATES
OF AMERICA

1M+
SAUDI ARABIA

16M+

24M+

UNITED ARAB EMIRATES

2M+

INDONESIA

PHILIPPINES

1M+

MALAYSIA

1M+

2M+
1M+

INDIA

SINGAPORE

BRAZIL

5M+
AUSTRALIA

3M+
SOUTH AFRICA

277M+

Members
worldwide

1M+
NEW ZEALAND

+2
187M

New members per second
Monthly unique visitors

What can I do TODAY to find Diversity talent on
LinkedIn?


Linkedin.com

Join Relevant Diversity Groups on LinkedIn.com
Groups have been established to celebrate diversity


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Linkedin.com & Recruiter

Share Your Job in Diverse LinkedIn Groups


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Linkedin.com

Search Diversity Groups
Women

Disabled

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Women's Wear Daily
Women 2.0
Woman 2 Woman Business
women-in-business.net
An Empowered Woman
WomanLink

LGBT
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Professionals with Disabilities
Disabled American Veterans
Disability Advocates
Association of Disabled Professionals UK
Disabled Staff Professionals South Africa
Disabled Professional
Disabled Professionals Japan
UK Disabled Professionals Seeking Employment

NetworkingLGBT
LGBT Nederland
LGBT Social Network
New York LGBT Professional Network
Danish LGBT Business Network
Europe- LGBT Professional


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Linkedin.com

Asian
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China Job Openings, Career and Opportunities
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Chinese Overseas Scholars Association
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China HR Network
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China Marketing Network
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China Lawyer Network
China Banking & Finance Club
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China Private Equity & Venture Capital Forum
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China Startup - Entrepreneurs Community
China Information Technology: Networking, Forum and
Jobs
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China Supply Chain, Procurement and Logistics
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Network
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China Telecom Professional Network
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China CFO - Finance, Accounting Professional
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Network
China Manufacturing & Engineering Professional
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Network
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Chinese Overseas Educated Scholars Association

China Energy Professional Network

Fudan Alumni Association


Shanghai HR Network 上海人力资源
Hong Kong HR Network 香港人力资
Beijing HR Network 北京人力资
Shenzhen HR Network 深圳人力资源
Guangzhou HR Network 广州人力资源专业
协会
China Training & Development 培训和发展
China Compensation & Benefits 中国薪酬职
业协会
China Recruitment & Staffing
Professionals Network 职业招聘者联盟
China HR Vendors 中国HR供应商大
China Headhunter 猎头赢
China HR Leaders Forum 中国HR领袖论坛
National Association of Asian American
Professionals
Korean American Society of Entrepreneurs
Network #1
Overseas Chinese Network
Asian Lounge
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Linkedin.com

Latin American

EMEAR

 Latin America Network
 Womenalia- the network for professional
Women
 Mujer y Empresa
 Mujeres Profesionales
 Mujeres en Tecnolgia
 Mujeres en Carrera
 Mujeres Trabajando
 Professionals with Disabilities
 Discapacidad y empleo
 Resp. Social y Trabajo con Discapacitados
 Professionals con Discapacidad

 Spain Business and Professional Services
Network
 Italian Professionals Netherlands
 HR Professionals Netherlands
 HR Professionals Ukraine
 United Kingdom Careers, Networking, Jobs
 Open networking United Kingdom
 Italy Business Professionals Network
 Human Resources Italy
 Java Developers Italy


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Linkedin.com

Indian

Middle Eastern

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 Arab Professionals in Finance, Banking,
Investments & Capital Markets
 Arab Entrepreneurs & Investors
 United Arab Emirates Business and Professional
Network
 UAE Professional Networkers Group
 Arab Telecommunication Professionals
 Arab Business Club
 Saudi Arabia NetWork
 Saudi Arabia Networking & Career Opportunities
 Saudi Arabia Business and Professional Network

India Leadership Network
India Jobs Network
Young Indian Entrepreneurs
India Software Brief
India Job Careers & Networking
Indian Startups


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Linkedin.com

Connect with US Veterans on LinkedIn
Source veterans from a dedicated LinkedIn.com website

Visit: http://veterans.linkedinlabs.com/


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Linkedin.com

US Military & Veteran Footprint On LinkedIn
Top Industries
Government/Education/Non-profit

29%

Aero/Auto/Transport

16%

Technology - Software
Professional Services
Financial Services & Insurance

State

Veterans

California

78,634

Texas

72,133

Florida

23,940
23,390

Total

247,700

8%
6%

Top Functions

49,603

Ohio
Illinois

11%

Operations
Support

9%

Sales

8%

Information Technology

8%

Engineering


18%

6%

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Networking Tools
– LinkedIn has a partnership with the
White House:
– Tagged job postings linked to

the White House’s new
Veteran’s Job Bank
– Special LinkedIn micro-site
dedicated to veterans:
http://www.linkedin.com/veteran
s
– Free one-year Job Seeker
subscriptions for all veterans in
the U.S.

Recruiter

Utilize Custom Filters
Create and apply custom filters specific for Diversity and/or Military groups


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Recruiter

University Custom Filters


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Build Out Boolean Search Strings
Expand your search population to include Diversity and Military members
Technique

Diversity Identifier

Military Identifier


Examples
("Financial Analyst" OR Accountant) AND ("Alpha Delta Pi"
OR "Alpha Gamma Delta" OR "Alpha Omicron Pi" OR
"Alpha Phi" OR "Chi Omega" OR "Delta Delta Delta" OR
"Delta Gamma" OR "Gamma Phi Beta" OR "Kappa Alpha
Theta" OR "Kappa Delta Chi" OR "Kappa Kappa Gamma"
OR "Pi Beta Phi" OR "Sigma Kappa" OR "Sigma Pi Phi" OR
"Alpha Phi Alpha" OR "Kappa Alpha Psi" OR "Omega Psi
Phi" OR "Phi Beta Sigma" OR "Sigma Rhomeo" OR "Wine
Psi Phi" OR "Iota Phi Theta" OR "Phi Delta Psi" OR "Delta
Psi Chi" OR "Beta Phi Pi" OR "MALIK Fraternity, Inc." OR
"Sigma Phi Rho" OR "Phi Rho Eta" OR "Gamma Psi Beta")
("Project Manager" OR PM) AND (Veteran OR Veterans OR
Military OR Army OR Navy OR "Naval Reserve" OR "Air
Force” OR Marine OR Marines OR "Coast Guard" OR
"National Guard" OR "Reserve Officers” OR “Training
Corps" OR "Reserve Officers Training Corps" OR ROTC)

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Be an advanced search guru by using the “OR
Builder”

** Can also be used with the AND modifier

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Diversity Recruiting Re-Cap
 Join diversity groups on LinkedIn.com
 Source veterans from a dedicated LinkedIn.com website
 Create diversity custom filters
 Utilize the OR Boolean Modifier template


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How can I become best in class and drive Diversity
talent to Williams Corporation using LinkedIn?


Linkedin.com

Your Career Page
Let your employees speak about diversity at your company!


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Career Page Targeting
Military


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Groups
Create your own affinity groups and own the ad space.


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Diversity Campaign
Promote your employment brand and jobs

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Talent Direct Campaigns
Target Diversity candidates with your message

SPEAK TO A WILLIAMS RECRUITER

Williams is Hiring!
Hello Dina ,
Williams is growing and hiring top talent . Our business is thriving and we are excited to
bring on some of the best in the business to join our team. We realize that in order to
sustain our growth we need to invest in hiring the best people to our organization.
Would you be interested in discussing how you could join a fast-growing company, play
an essential part in helping drive this radical shift, and giving your career a tremendous
boost in the process?
We are looking for Engineers who love winning, innovating, and having a lasting
impact on the world. Now is a great time to join our company to have a hand in shaping
how we do business!

Want to learn more or know someone else who may be interested? Click on the button
below and we’ll be in touch!

300x600 Banner

“I’m Interested!” Button
Once clicked, users
information goes directly to
your team to tag and status

Capture leads at Diversity events instantly

and manage them in LinkedIn Recruiter,
so you never miss a lead again!

Questions?


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Next Steps
 Search profiles within groups and dedicated Veterans website
 Create custom filters and develop diversity-related Boolean strings
 Use Recruitment Ads and Talent Direct Campaigns to target the
talent with a well branded experience.

 Download Tip Sheets & Register for Webinars
– Note: You will have to login to the Talent Solutions Learning Center and
launch your course at the time of your Webinar


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Diversity Groups
African American Groups

Hispanic Groups

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Black Enterprise Networked
Black Enterprise
Black Executives Network
Success Minded African Americans
Shades of Success
The Black Professionals Network
National Black MBA Association
NAAAHR - National Association of African Americans in
Human Resources
The Black HR Network
The Black Ivy Alumni League
NSBE-AE
National Society of Black Engineers
NABJ (National Association of Black Journalists)
National Association of Black Accountants, Inc
National Black Public Relations Society, Inc.
Black Hedge Fund
American Association of Blacks in Energy
National African American Insurance Association
National Biotechnology & Pharmaceutical Association

NSHMBA
Hispanic MBAs
Hispanic Professionals
Latino Professionals
The Society of Hispanic Professional Engineers (SHPE)
Hispanic Net
Hispanic Marketing
Hispanic Alliance for Career Enhancement (HACE)
The National Hispanic Sales Network
Hispanic Media Professionals
Hispanic Human Resources Network
HISPANIC SOCIAL MEDIA
Hispanic Professionals Networking Group (HPNG)
Hispanic Advertising Professionals
Latino Producers Group
National Association of Hispanic Journalists
ALPFA: Building Latino Business Leaders.
Latinos in Social Media
Latino leaders around the world
LatinoExecs
Mexican Professionals
Mexican Entrepreneurs - Emprendedores Mexicanos

Diversity Groups
Asian
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National Association of Asian American Professionals
Korean American Society of Entrepreneurs
China Pharma Biotech Professional Network #1
Overseas Chinese Network
China Banking & Finance Club
Asian Lounge

Women
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Women's Wear Daily
Women 2.0
Women in Photography
Tory Johnson
Woman 2 Woman Business
women-in-business.net

GLBT
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GLBT Professionals
Gay Professional Network

Middle Eastern
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Arab Professionals in
Finance, Banking, Investments & Capital
Markets
Arab Entrepreneurs & Investors
United Arab Emirates Business and Professional
Network
UAE Professional Networkers Group
Arab Telecommunication Professionals
Arab Business Club
Saudi Arabia NetWork
Saudi Arabia Networking & Career
Opportunities
Saudi Arabia Business and Professional Network

Native American
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Native Americans in Business
Native professionals

Disabled
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Disabled American Veterans

Diversity Groups
Veterans/Military
Members who have ever served in a branch of the US military:
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Army
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Navy
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AF
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Marines
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Coast Guard
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OR attended a US service academy
− (West Point, Naval Academy, Coast Guard Academy, Air Force Academy, etc.)

LinkedIn is awesome for diversity recruiting

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