This document is a resume for Miguel Vasconcelos, who has experience writing web content and copy for digital marketing. He has worked as a copywriter for PressCable since 2015 where he wrote search engine optimized press releases. Vasconcelos also works as a freelance copywriter for Sooqini, writing various online materials. Additionally, he has worked as a senior news editor for Blasting News since 2015. Vasconcelos has education in digital marketing, investigative journalism, international relations and secondary education in Germany.

1. Miguel
VASCONCELOS
07582 845017
vasconcelos121.mv@gmail.com
linkedin.com/in/vasconcelos121
A creative web content developer with training
in Digital Marketing and experience delivering
engaging copy for different types of media,
readership and platforms seeking a new and
exciting opportunity.
WEB CONTENT
WRITER/COPYWRITER
AREAS OF EXPERTISE
Web Content Creation
Social Media Writing
SEO copywriting
Article writing
Proofreading
Blog writing
CTA writing
PERSONAL SKILLS
Time-Management
Target-Driven
Accurate
Creative
EXPERIENCE
Copywriter – PressCable
United Kingdom, June 2015 - ongoing
 Writing original and search engine optimized press releases
for a wide range of clients (mostly SMEs).
 Determining topic of each press release in accordance with the
client’s notes and PressCable’s news-worthiness standards.
 Conducting all background research on the client and the
press release topic to ensure coherence and value to the target
audience and industry.
 Identifying and incorporating relevant keywords with optimal
results to av. searches ratio in the headline and summary to
ensure best possible ranking, using tools like Google AdWords
Keyword Planner and Keywordtool.io.
Freelance Copywriter - Sooqini
United Kingdom, February 2015 - ongoing
• Writing and editing original copy for a variety of clients (mostly
SMEs), including web pages, SEO-friendly blog posts, articles,
sales scripts, social media content and newsletters.
• Ensuring the copy is in accordance with the client's direct notes
and overall style, tone and content marketing goals.
• Liaising effectively with clients and members of the in-house
team (tech & design) to ensure final results matches client's
direct notes and is delivered within the demanding deadlines.
• Responsible for tracking and reporting on overall content
performance, when asked, using Google Analytics and
Webmaster Tools.
• Asked by SEO, Raj Singh, to write Sooqini’s bio and presentation
for Storemates e-book “51 ways to Save and Make Money”.
Freelance Senior News Editor - Blasting News
United Kingdom, January 2015 - ongoing
• Promoted to Senior News Editor, in May 2015, now responsible
for editing and approving junior news reporters’ articles as well
as independently publishing my own work.
• Published, as a junior and senior reporter, various articles on
politics, international & current affairs, business & the economy.
• Responsible for all the digital promotion and tracking of my own
content: making use of trend analytics, SEO and social media
campaigns or tools like Google Analytics.
• Built a following of more than 2.000 unique readers - being one
of the most followed and read freelancers on Blasting News UK.
• Bio, readers, followers & articles can be viewed in
http://uk.blastingnews.com/editorial-staff/miguel-
vasconcelos/

2. ADDITIONAL INFORMATION
Fluent in English, German, Spanish & Portuguese
Proficient with all MS products and Wordpress
B-Type clean driver’s license valid in the UK
Other Freelance Writing activities:
2014
Revismarket (Portugal)
2013
Workpermit.com (UK)
Premier League Preview Magazine (UK)
Journalism Internship - Visão Magazine
Portugal, March 2012 – July 2012
Market-leader weekly current affairs magazine in Portugal (a
readership of over 533 thousand).
• Developed and published over 50 features and news stories on
the international section of the magazine. (articles available on
request)
• Assisted co-workers researching information & material from
German or English news sources.
EDUCATION
DMI Professional Diploma in Digital Marketing
March 2015 – June 2015, Digital Marketing Institute - United
Kingdom
• Developed expertise in SEO, PPC, e-mail, mobile & Social Media
Marketing.
• Hands-on experience with tracking and analysis tools such as
Google Analytics, Webmaster Tools, AdWords and Keyword
Planner.
• Overall ability to plan and manage an effective multi-platform
digital marketing campaign evaluated with 87% (final grade) –
SEO: 93%.
MSc in Investigative Journalism (with Merit)
September 2013 – September 2014, University of Strathclyde –
Glasgow, Scotland.
• Developed several local Glasgow news articles and multimedia
packages intended for multi-platform publication (print, blog,
Twitter)
• Selected for an investigative journalism team that developed a
feature story on the mysterious death of Willie McCray,
ultimately published in The Scotsman.
• Submitted an investigative journalism dissertation with original
research, analysis and interviews about the Madeleine McCann
case.
BA (First Hons) in International Relations & Political Science
September 2008 – January 2012 Catholic University of Portugal,
Institute of Political Studies, Lisbon.
• Presented speeches at the XVII, XVIII and XIX international
annual meetings in Political Studies, with participants like the
European Commission President Durão Barroso or the British
Ambassador in Lisbon, Jill Gallard.
• ERASMUS semester in Germany, completing an International
Political Economics class (taught in German) with 18 (0-20
scale) and an A1 level Mandarin course.
ABITUR (secondary education)
September 2000 – 2008, German School of Lisbon – Portugal