Sascha Corti und Christof Zogg, Microsoft Schweiz, sprechen über Appconomy und wie man mit dem Windows Store Geld verdienen kann. Über die Entscheidung zum Geschäftsmodell, der Entwicklung der App, der Veröffentlichung bis hin zur Promotion der App wird alles angesprochen.
21. 1. Use trial API 70x More Downloads, 7x More Revenue
2. Prefer IAP over paid Apps with in-app purchase make 2.2x more $
3. Use Live Tiles Top 50 apps are 3.7x more likely to have
6. Publish for x86, x64 & ARM Larger Audience, some more Testing required
4. Use push notifications Top 50 apps are 3.2x more likely to have
5. Update frequently Top 50 apps are updated every 2-3 mo.
23. 1. Publish Globally Fastest growth occurring in new markets
2. Localize Smartly Language, currency, symbols
3. Right Size your App Apps <90 MB work well on all devices
6. Deliver Excellence No bugs, use FAS, engaging experience
4. Use Ad Control w/ Loc More local relevance drives higher eCPM*
5. Adopt new Design Style Conformant apps are featured more frequently
* eCPM = "effective cost per thousand impressions."
(total earnings / (total number of impressions / 1000))
26. Developer
Application
Windows
Store
Get product list
Purchase Products
Get licences
Get receipt
Activate
purchased
Feature or
load
Purchased
Content
Digitally signed Receipt can be used
to manage Access to External
Resources provided to User via App
App Start
After Purchase
Consumable:
Confirm Fullfillment
Submit app
Submit products
34. Provide Account info for Apps that require Login
App needs to be able to run without
Network / GPS / etc.
App must handle the Snap View
35. Don’t forget to add Imagery
Simulator Screenshots may be too big to Upload
36. Don’t Submit “Debug” Code for Certification.
Test your Code with Visual Studio’s WACK tool.
Make sure your App starts within 5 seconds.
Multilingual Apps: Resources need to be translated
37. Test using MockIAP, Deploy using Store APIs.
Windows.ApplicationModel.Store
CurrentApp CurrentAppSimulator
CurrentApp
45. • WP8 Dev
Center in par
with Windows 8
• Integrated with
MSDN
• Quick access to
SDK, forums,
samples
46. • Point-in-time and low
latency reporting
• All reviews in a single
place
• Translated to your
language!
• Analyze Free, Trial, Beta
and Paid downloads