The Wisconsin Women's Business Initiative Corporation (WWBIC) is a statewide economic development organization founded in 1987 that provides business education, access to capital, and economic self-sufficiency assistance. WWBIC offers various services like business classes, financing solutions, consulting, and incubation programs to help both women and men start and grow businesses. They work with various partners locally, regionally, nationally, and internationally to further their mission.

1. Changing the Mindset-
Financial Institutions and
Effective Partnerships
Wendy K. Baumann, President/ CVO

2. Wisconsin Women’s Business
Initiative Corporation (WWBIC)
Statewide economic
development organization
501(c) 3; founded 1987
Offices in Milwaukee, Madison
and Racine/Kenosha
Local, Regional, National and
International Partnerships
Emphasis: women, low-wealth
individuals, people of color

3. Mission
Quality Business Education
Access to Capital
Economic Self-Sufficiency
We assist men and women!

4. WWBIC’S Primary Services
Business Education & Classes
Creative Financing Solutions
One-on-One Business Assistance
Networking Opportunities
Business Incubation
Business Laboratory via CWC
Make Your Money Talk
Financial Awareness & Individual
Development Accounts (IDA’s)
Business Consulting Services

5. WWBIC’S Business Education
425+ Workshops and 3,000 unduplicated clients annually
Milwaukee, Madison, Green Bay, Fox Valley, Beloit,
Janesville, Racine, Kenosha areas & other
Entrepreneurship, business planning, marketing, financing,
bookkeeping
Experiential, hands-on, guest experts
Social Business Venture-Coffee With A Conscience

6. WWBIC’S Creative Financing Solutions
Certified CDFI –US Dept. of Treasury
(Community Development Financial
Institution)
Direct Lending Programs:
¤ Microloans
¤ Participation Loans with Bankers
Loan Packaging Services:
¤ SBA Programs
¤ Business Financing Seminars
¤ “Can we Talk?” Sessions

7. Access to Capital
We focus our assistance on:
Business owners that can’t borrow
from a traditional financial institution
Start-
Start-up businesses; and those set for growth
Gap financing for bankable customers

8. Benefits to the Bank
Retention of the customer
Ability to cross-sell bank services
cross-
Referral of bankable customers from WWBIC
Giving your customer an alternative
Banker credibility
CRA

9. Real Life Examples
Gap Financing
¤ Bank does building and/or equipment financing; WWBIC
provides working capital
Participations with Banks
¤ Share the risk
¤ Allow customer to access
classes and Business Education and Assistance
Turn Downs
¤ Don’t say “NO;” say, “WWBIC!”

10. Diversifying your loan capital sources
• A lot of eggs in one basket?
• Maybe better to have a lot of baskets with a lot of eggs!!!

11. Diversifying your loan capital sources
• Changing world and having all sectors at the table
- Government and Public Investors
- Banks and Corporate Investors

12. Diversifying your loan capital sources
- Government and Public Investors
- Banks and Corporate Investors
- Individual Investors
- Faith-based Investors

13. Diversifying your loan capital sources
• Leveraged support and donated support
- Funds tied to program assistance
- Funds tied to grant support
- Started as an investor and also become a contributor

14. Diversifying your loan capital sources

15. Diversifying your loan capital sources
• A plan…
- Reason why you WANT to diversify your loan capital sources
- Tell the story (past, present, FUTURE!!!)
- Share the numbers (financials, ratios, investment case)
- A prospectus of sorts…!

16. Diversifying your loan capital sources
• The DELIVERY
- In person via a VIP Tour or meeting
- Inquiry and phone conversations
- Mailed proposal
- Email or online proposal
- FOLLOW UP contact!

17. Diversifying your loan capital sources
• FOLLOW UP
- Compliance and Reporting
- Annual (Financial Audit)
- Quarterly
- Consistent and constant communication
- Constant Contact
- Media
- Industry news
- ??

18. Diversifying your loan capital sources
• ASK again and ASK for referrals of/to other investors
- ASK again for another investment or more
- ASK for contribution support
- ASK for suggestions on who else may have similar interests
- Really banks will suggest other banks and contacts
- Faith based investors the same
- And individuals and good people know other good people

19. Diversifying your loan capital sources
• THANKS AND THANKS AND THANKS!
- appreciation
- gratitude
- acknowledgement
- solid investment
- you will not embarrass the administration
AEO 2009

20. Wendy K. Baumann
President/ CVO
The Wisconsin Women’s Business Initiative Corporation
National Member
Association of Enterprise Opportunity
Opportunity Finance Network
The Association of Women’s Business Centers
SBA National Advisory Board
Office Depot Women’s Advisory Board
National Business Incubation Association
Consumer Federation of America – America Saves
wendy.baumann@wwbic.com

21. How to Contact WWBIC
Milwaukee: 414-263-5450
2745 N. Dr. Martin Luther King Jr. Drive
Milwaukee, Wisconsin 53212
Madison: 608-257-5450
Racine/Kenosha: 262-654-1234 Ext. 114
Website: www.wwbic.com
WWBIC Affiliations:
¤ Certified Development Financial Institution (CDFI)
¤ U.S. Small Business Administration Microlender
¤ U.S. Small Business Administration
Women’s Business Center