2. A Digipak:
Digipak-style packiging is often used for albums, singles and
often ‘special editions’ of albums. Conventionally, they
consist of a book style piece of card or thick paper inside the
plastic case but showing the front and back due to the case
being transparent. The word digipak itself simply just
describes all of the CD packaging.
Digipaks were first created and trade marked by the
company MeadWestvaco. Although they became a very
common thing and are now used pretty much all of the time.
3. Benefiting the Artist:
The design on the front of the digipak may represent the
artist and/or what they represent in someway and may also
have hints towards their genre, however some design can be
unconventional. Usually digipaks have a continuing theme
and some may possibly embody a message, doing this can
show the artists brand message, therefore possibly making
them more popular. If the digipak is for a single, it may link to
the song, its music video and its lyrics in some way. Digipaks
do benefit the artist as they promote them and their music
and encourages people to buy and listen to them, therefore
bringing more money and recognition. Big fans of an artist
may buy digipaks to show their loyality to a fan.
