2. www.michelmores.com
Are you LinkedIn?
• Who is already on LinkedIn?
• About LinkedIn
• Michelmores’ Social Media Strategy
• Why LinkedIn?
• Nine tips for creating your profile
• Making the most of LinkedIn
• How to use LinkedIn
• What next?
• Questions
3. www.michelmores.com
About LinkedIn
• A business-orientated social media site, mainly used for
professional networking
• 80 million users worldwide
• 9.3M visits to the site each month in the UK
• Age demographics:
35-44 - 30%
45-54 - 29%
25-34 - 15%
4. www.michelmores.com
Michelmores’ Social Media Strategy
• ‘Social media’ = websites and online platforms that allow
users to interact – by sharing information, opinions,
knowledge and interests
• Michelmores’ Social Media Strategy can be found on the
Marketing Knowledge Site
• LinkedIn is one of the areas identified for our social
media activity
5. www.michelmores.com
Why LinkedIn?
• Networking – connect with clients and contacts
• Profile raising – position yourself as a thought leader and
expert in your field
• Generating new business – find new clients and contacts
Business benefits include:
6. www.michelmores.com
Nine tips for creating your profile
• Complete as much of your profile as possible
• Use your ‘headline’ wisely
• Provide targeted information
• Add a current photograph
• Connect to Michelmores!
• Check your privacy settings
• Make your profile publicly available
• Make connections
• Think about recommendations
7. www.michelmores.com
Making the most of LinkedIn
• Join relevant Groups
• Use status updates
• Read your LinkedIn update
• Use the events tool
• Upload your articles
• Add presentations
• Research your prospects
• Use the Answers application
• Tell people you are on LinkedIn!
8. www.michelmores.com
How to use LinkedIn
• Connect to your existing contacts as another way of
keeping in touch
• After a networking event, invite new contacts to connect
to you to extend the networking opportunity online
• Who are your connections connected to? Research their
connections to see if there is anybody that you would like
to be introduced to
Networking
9. www.michelmores.com
How to use LinkedIn
• Be found online – LinkedIn public profiles are indexed by
search engines
• Demonstrate that you are a thought leader in your field
by posting articles, presentations etc to your profile
• Join Groups or use the Answers function to demonstrate
how you can add value and make connections with new
people
Raising your profile
10. www.michelmores.com
How to use LinkedIn
• If you are visiting a potential client, take a look at their
personal or company profiles
• Who are your target clients? Use LinkedIn to research
the key people you need to contact
• Find new targets – perhaps by joining a relevant Group
and noting who the members are / what they need help
with
Finding potential clients and contacts
11. www.michelmores.com
What next?
• Set up or edit your LinkedIn profile using the tips
provided
• Have a look for some relevant Groups – follow these for
a while to see if they are useful and how you can
become involved
• Think about additional material you can add to your
profile, such as creating a presentation to highlight your
area of expertise
• Visit the Marketing Knowledge Site for our guide to using
LinkedIn
