Lack of shared project vision can result in stakeholders having different expectations of project outcomes, leading to tensions in the design process. This presentation outlines a collaborative approach to developing a User Experience Strategy: a shared vision for the project that aligns all perspectives (e.g business, technical, marketing, brand), but is driven by the potential user experience. At the centre of our approach are user stories. These help us think through what the project needs to deliver from the perspective of those who will use it. The approach has been developed over a number of projects and in this presentation we draw on a recent case study with UNSW to share techniques, experiences and learnings. Key aspects that we’ll be sharing include: The use of user stories to facilitate and anchor discussions and decisions about the shape of the project (what), its purpose (why) and its possible implementation (how). The use of visual, tangible and collaborative design tools such as paper prototypes to allow project team members to think through issues in more concrete ways, often revealing vital questions we didn’t know existed. The way in which project goals, and possible ways of achieving those goals, simultaneously (re)emerge as a result of thinking through the project from a user perspective.

1. Emerging a User Experience Strategy
people, pencils, post its
@PennyHagen @MichelleGilmore
Interaction Design Human Practice Lab (for hire!)
Emerging a User experience Strategy UX Australia 2009

2. Emerging a User experience Strategy UX Australia 2009

3. @redrollers
@grantyoung
Emerging a User experience Strategy UX Australia 2009

4. @redrollers
@grantyoung
Emerging a User experience Strategy UX Australia 2009

5. A User Experience Strategy
The shape of the project (what)
Its purpose (why)
Its possible implementation (how)
Emerging a User experience Strategy UX Australia 2009

6. A User Experience Strategy
The shape of the project (what)
Its purpose (why)
Its possible implementation (how)
Emerging a User experience Strategy UX Australia 2009

7. Emerging a User Experience Strategy
The shape of the project (what)
Its purpose (why)
Its possible implementation (how)
Emerging a User experience Strategy UX Australia 2009

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18. “ We are changing the objective now that we
understand what it means for the user
”
Emerging a User experience Strategy UX Australia 2009

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22. As a potential student I As a potential student I
can find out about the can apply for
application process scholarships
As a potential student As a potential student
I can find an available I can apply to study at
supervisor UNSW
Emerging a User experience Strategy UX Australia 2009

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31. Flexible, accessible and easy to manage
Cohesive and exhaustive
Create a common language
Shift perspective on the project
Emerging a User experience Strategy UX Australia 2009

32. as a potential student I can find
out about the application process,
find an available supervisor and
apply
Emerging a User experience Strategy UX Australia 2009

33. as a potential student I can find
out about the application process,
find an available supervisor and
apply
Emerging a User experience Strategy UX Australia 2009

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36. prototypes
Emerging a User experience Strategy UX Australia 2009

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40. Emerging a User Experience Strategy
user stories: a shift in perspective and a tool for
discussion
mapping pathways: identify key and complex
areas
paper prototypes: rapidly explore different
approaches & expose constraints
Emerging a User experience Strategy UX Australia 2009

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42. What collaborative techniques do other
people find valuable?
What other ways are people using to
represent the User Perspective in design?
How do other people manage the strategy
conversations in the design process?
Emerging a User experience Strategy UX Australia 2009