Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com Get a copy of our eBook Mobile App Growth Hacks http://www.serenityappsolutions.com/mobile-app-growth-hacks/

1. App Store Optimization
(ASO)
ASO Hacks

2. What is ASO
A method of optimizing your app to
improve visibility and conversion rates
on the App Store

3. App Store Optimization simply means that
potential users are actually able to find your
app through search
(keywords, app name etc)
AND
That you’ve done everything possible to
persuade the potential user to buy your app
once they’ve found it.
(Icon, screenshots, description etc)

4. Why Do You Need ASO?

5. Statistics
• 900,000 Apps on the Apple App Store
– iPad: 375,000 Apps
– iPhone: 525,000 Apps
• 93% are downloaded every month
• 50 Billion Apps have been downloaded
• 575 Million Store Accounts
• 47 Apple Stores in 14 Countries
• The App Store is only 5 years old

7. With over 900,000 apps on the store, App
discovery is becoming extremely difficult.
Therefore, ASO is becoming more and more
important to a developer’s marketing plan

8. Advantages of ASO

9. Still a fairly new concept, so you can pull ahead of
the competition
Cheap and intuitive process
Measurable
An effective marketing method that YOU have
more control over (especially if you are in a niche
industry)

10. What ASO Includes:
App Name and Title
Icon
Screenshots
Description
Ratings and Reviews
Pricing
Keywords

11. ASO Goals
Increase downloads and revenue
Get ranked in the charts and stay there
Figure out what your target market is
searching and then use that information to
help them find your app

12. If ASO is paired with the techniques from our
App Hacks series, your app has a greater
chance of being successful long term