3. Conventions
• Starts with age certificate (on screen for up to 5 seconds)
• Followed by production company names
• Backing music/sound effects/voice over cut in
• Uses flash and fade and quick-cut editing techniques
• On-screen text
• Cut to speed of music/narration
• Contains at least 1 short clip from the beginning, middle and end of
the film
• Numerous clips from film used
• Very dark colours
• Very few different settings used
• Ends with release date, slogan (not always) and the production
company names
• Duration varies from 30 seconds to the maximum of 2 minutes
4. Timeline (Saw 3D)
Age certificate Company 1 Company 2
(0.01 – 0.05) (0.06 – 0.07) (0.07 – 0.08)
Cuts to first clip from film Text flash onto screen Narration Begins
(0.14 – 0.15) (0.11 – 0.13) (0.09 – 0.10)
5. Text flash onto screen Cuts to second clip from Cuts to third clip from
(0.16 - 0.17) film (0.18) film (0.19)
Text flash onto screen Cuts to fourth clip from Cuts to different camera
(0.22 - 0.23) film (0.21) angle (0.20)
6. Cuts to fifth clip from film Pans to ground level at Pans to a group of people at
(0.24) medium speed (0.25) medium speed (0.25 - 0.26)
Fade into sixth clip from Narration Text flash onto screen
film (0.31 - 0.32) (0.29 - 0.30) (0.27 - 0.28)
7. Cuts to high angle shot Cuts to low angle shot of Cuts to medium close up
of sixth clip (0.33) sixth clip (0.33) of sixth clip (0.34)
Cuts to seventh clip Text flash onto screen Cuts to floor of sixth clip
from film and tracks (0.36 - 0.37) (0.35)
movement (0.37)
8. Cuts to long shot shot of Cuts to mid close up of Text flash on screen
character in seventh clip trap in seventh clip (0.39 - 0.40)
(0.38) (0.39)
Film title text flash Cuts to other character Cuts to eighth clip from
(0.43) in eighth clip (0.42) film (0.41)
9. (0.44) Cuts to CGI machine/cogs Moves through cogs to
(0.45 - 0.47) film title (0.47 - 0.48)
Film title fades Cuts to blood stained Title explodes into machine
through (0.51 – 0.54) wall (0.51) parts (0.48 - 0.50)
Music fades out
(0.54 - 0.57)
