Final report on my process _ Michela Pasini

1. DPA34 PROJECT REPORT
MAKE IT
SOCIAL
MAKE IT PRIVATE
Michela Pasini s103269

2. background information / A New Generation of entrepreneurs
In this worldly context of change, there is an upcoming influence of a gene-
ration of new entrepreneurs, that experiences creative freedom.
# With their desire to create and the technical gear (hard & software) available,
they are starting their own little businesses – especially if they can’t find their
creative freedom within the existing corporations.
# Digital is no longer something new, it’s a given. This is a network-generation of
entrepreneurs that is characterized by a cocktail of the concepts ‘multi’, ‘sha-
ring’, ‘inline’ and ‘open’ and that will change the future as they like to do it on
their own terms. They don’t wait for something to happen, they start doing it.

3. COLLABORATION RESEARCH
CONCEPT PRODUCT

4. our team / who we are
#1 Collaboration
favourites favourites
manga, tv series, theatre manga, movies, music
background background
Art highschool Industrial design
Politecnico di Milano National University of Singa-
pore Exchange Program
Michela Pasini skills Yolanda Pan
sketching, graphic, visual art skills
22 years old 21 years old sketching, graphic,
Italian 3d modelling, rendering Chinese rendering, photographing
favourites favourites
carnaval, gaming, pub (ga- staying at home,
mes) 3d animation, geeks
background background
Mechanical Engineering Industrial design
User Experience Design
skills Internship
programming, Interface Zhang Yue (aido)
Jeroen Bun skills
Design, flash, dreamweaver, 20 years old
22 years old Interaction Design, Interface
android Chinese
Dutch Visual Design, User Research,
HTML+CSS
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5. our team / how we collaborate
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6. our team / how we worked
What does a new -
entrepreneur need? en Europe and China?
How can we combxine How can we mind the gap between
physical and digital spaces? new and old entrepreneurs?
What are the new trends What is generation 404?
for new entrepreneurs?
How can we collaborate What is still missing?
with the chinese?
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7. e
pren urs dia
En tre M
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Socia
Spac
Ne w
Who are they? Where do new entrepreneurs work? Why are they important?
What do they need? Are they private or public? Which are the most useful?
How do they work? How are they organized? How can you improve your work
How can they start a business? How can you access to them? using them?
How can they been improved? What are the new opportunities?
#2 Research

8. New entrepreneurs / Generation 404

9. What is Generation 404? 404 Not found
Error message indica-
A new generation of entrepreneurs, born in a ting client was able to
communicate but other
social and economic context that allowed the party either could not
creation of a new mentality: digital, free, enter- find what was reque-
sted, or was configured
prising and dynamic. not to fulfil the request
and did not reveal the
reason why.
Generation 404 Generation Before Google
Younger than Jesus Older than Jesus
Entrepreneurial Employee
Open network Closed network
Flat communication Hierarchy
Flexibility Bureaucracy
Serendipity Routine
Multi disciplinary Focused
Passion driven Revenue driven
Trial | error Risk aversion
404, from the famous error page, indicates a Embracing knowledge
Visual thinking
Maintaining stability
Text driven
group of young people who were able to percei- Co-mingle Protectionism
Positive Cynical
ve the potential of new media, and have found Digital IQ Offline IQ
ways to adapt their work to it, by inventing a new Empowered women
Post Google populism
IT-girls
Intellectualism
concept of entrepreneurship.
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10. Successful / new entrepreneurs
Chris Hughes Tavi Gevinson Daniel Ek Grom, Martinetti Susan e Eric Kroger
chrishughes.tumblr.com www.thestylerookie.com www.spotify.com www.grom.it www.modcloth.com
Chiara Ferragni Tristan Harris Jenni Britton Zennstrom, Friis Nalden
www.theblondesalad.com www.apture.com www.jenisicecreams.com www.skype.com www.nalden.net
# A dynamic group of self-starters that has managed • tribe-builders
to raise money, launch new products, build new • a very social generation
technologies, and tap into underserved markets. • comfortable with teamwork and collaboration
They’re starting companies with college pals, spou- • enthusiastic for the always-uncertain
ses, or siblings. entrepreneurial life
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11. THEY ARE THEY NEED
Young different spaces
multi
Creative save time
Trendsetter share information
Independent find and mantain
sharing contacts and
Traveller
collaborations
Flexible
being up to date
Passionate
manage tasks
Confident
open
face failure
Connected
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12. A NEW ENTREPRENEUR INTERVIEW
One man business, run by a young creative guy that organize events.
Started 1,5 years ago, must be profitable within 3 years.
Activities include:
• Organizing custom events (company events, public events, birth-
days, anniversaries, weddings etc).
• Booking artists for events from database
• Expanding and maintaining artist database
Operates from home.
Meets clients at home or external location.
No employees.
Outsourced bookkeeping and website.
PROBLEMS ENCOUNTERED
Outsourcing Work Branding/Promotion?
Bookkeeping Ways for showing to others
(financial management) A website is not easy,
website (promotion) so make it easy?
design must be considered
Team or Individual? Home? Cafe’? Office?
Cost Number of members
Collaboration problem Cost and environment
Trust Networking (online and offline)
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13. Spaces

14. New Generation /
New Spaces
The office becomes a
place for sharing.
# The new trend for young Nocos, China
No office, cafe office
Design Library, Milano
http://www.designlibrary.it/
entrepreneurs are uncom-
mitted places around the
world for accessing space,
resources, connections,
knowledge, experience
and investment.
Places that borrow from the best of a
member’s club, an innovation agency, a
serviced office and a think-tank to create
a very different kind of innovation environ-
ment. Places with all the tools and trim- Spaces, Amsterdam The Hub, Amsterdam
mings needed to grow and develop new http://spaces.nl/ http://amsterdam.the-hub.net/
ventures.
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15. recreation
spaces
SPACES NEED TO
meeting
spaces
Integrate different ambients
Be comfortable & convenient, clean & safe
Inspire creativity
work
Be covered with fast network spaces
Improve space utilization
Encourage communication
Implement the ways for sharing cafeteria
Office automation
Improve Efficiency
library
h
shops
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16. Social Media

17. Technology has
changed the way
we communicate
and the way we
consume media.
People access in-
formation anywhe-
re, anytime.
Social media is
becoming a main-
stream business
tool.
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18. SOCIAL MEDIA
Give everyone the
ability to create and
spread content as
fast as never befo-
re.
It favors new
ways of:
Communicate
Cooperate
Becoming Public
Interact
Connect
Create communities
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19. #3 Concept

20. first ideas / brainstorming
HOW CAN WE HELP ENTREPRENEURS WORKING?
1) Time planning
2) Task Management
3) Records of meetings and discussions
4) Mind map
5) Instant messaging
6) Company email
7) Collaboration platform
8) Presentations
9) Sharing
10) Project archive (WIKI)
11) Networking of Colleagues
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21. two teams / two concepts
Shop&show Immagine
cinese concept dutch concept
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22. CONCEPT
Immagine
online easily accesible platform that allows the new entrepreneur to create his own personal branding using a
“what you see is what you get” tool.
The entrepreneur can create is own personalized material (such as website, presentation, business cards, let-
ters...) through templates made my creative professionists.
After he finished his work he automatically publish it on social-networks like Facebook or Twitter, promoting the
owner of the template and his own brand.
The platform is connected to a printshop.
The new entrepreneurs can always edit his work and modify it, to keep it up-to-date.
TARGET
not creative entrepreneurs: without knowledge on the graphic design field. They
use templates made by creative entrepreneurs.
creative entrepreneurs: professionist as graphic designers. They make the
template and they can put it on the website for free or
for a small fee in order to promote their work through
social networking and through people using it.
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23. Immagine / features
who are you?
what is your
company about? show to everybody
your new image!
publish it on your
favourite
social network.
choose the template
explain that fits you better.
register your identity The system will
provide you with
suggestions.
become a member publish
of Immagine and
share your
experience with
other use your choose
entrepreneurs. logo your style
already have a logo? print
upload it and use
it for your
branding!
edit and
modify print your work
directly on the
online printshop
and receive all
adapt the template the material directly
to your needs at home.
IMMAGINE and use it for
creating whatever
imagine yourself you want to have.
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24. Immagine / prototype
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25. t
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Shop&Show

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27. creative box
#4 Final Product

28. Creative box / What is already on web?
online design portfolios download website
add features and possibility
COMBINE improve quality and branding
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29. Creative box / What is it about?
CONCEPT TARGET FOCUS
Online platform for creative entrepre- • sharing works
sharing your creative neurs and experience
work, download other (designers, graphic
members work and designers, fashion • promoting
directly using it for designers, architects,
your projects. photographers, art- • outsourcing
ists, etc)
Creative Box

30. Creative box / How does it work?
register as explore download for share your
a new our wide free amazing work and get
member library works advertised
CreativeBox is a community of passionate developers and designers focused on helping
themselves and others creative entrepreneurs to share their works following a new inn
o-
vative idea of copyright. Everything on CreativeBox can be downloaded for free just by
publishing and advertising it on your social networks. Become a member, share your work
and download other people material. You will find new ways of design, advertise yourself
and your work, and meet new amazing collaborators everyday.
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31. Creative box / What are its components?
The index of all the members
of the platform.
You can find there their An easy tool that lets all the A search bar, to easily
profile, their works and their members easily comunicate find any content inside
contacts. with all the creatives entre- the website
preneurs that belong to the
platform
creative box explore members messages about my box search
A fast way to go trough all User’s profile, with settings
the works exhibitied in the but also with all the works
website, ranked in different you have downloaded, and
ways (popular, newest, follo- the latest news from the
wed, etc...) members you’re following
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32. Creative box / What can I download?
tunes typography
icons photographs
CREATIVE BOX
illustrations vectors
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33. USERS FEATURES
. visitors : can only visit the website and Every member:
see the different works to take inspiration
without the possibility of downloading it or . can have a profile: who are you? how
adding new stuff do you work? how can somedoby con-
tact you?
. member : must be an entrepreneur. can
have a profile, share its work and down- . share its own work and make it avail-
load other work. able for other users
. administrator . download other users’ work by publish-
ing this action on a social media (such as
facebook or twitter) and promote other
people work
. can download only if upload
. contact other members
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34. POSSIBLE FUTURE DEVELOPMENTS
# explain and promote the new copyright licenses (ex. creative commons)
# create a community, with helping desk, forum, possibility to add comments
# add simple tools to modify the differents works directly on the website
(“what you see is what you get” tools) for unexperienced users.
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