Website Research Florence & The Machine

1. WEBSITE RESEARCH
FLORENCE AND THE MACHINE

2. FLORENCE AND THE MACHINE
WEBSITE

3. DESIGNLAYOUT
The websites homepage opens with FATM’s newest music
video. There are arrows where you can navigate to some
more of her videos. Scrolling down the page, there are lots
of different sections where you can navigate to different
pages including an advert with a link to purchase FATM’s
new album. There is a contents sidebar on the left, and the
artist’s social media links on the right. The artist’s logo
doesn’t appear anywhere on the page and there are
minimal pictures of her.
COLOURS
There isn’t really a colour scheme on the page. The
background is white with a minimal red pattern on it. Most
of the colour comes from the links to other pages.
FONT
A lot of the font on the website is gold/black and is in capital
letters. This stands out well against the white backgrounds.

4. CONTENT
WHAT DOES THE WEBSITE INCLUDE?
This website has a lot of content. The main aspect of the website are the
music videos that you are able to scroll through and watch.
The website includes a contents side bar that has links to pages such as news
on the artist, the album, the store where you can purchase merchandise and
live tour dates.
On the right hand side of the page are the artists social media links, including
Facebook, Twitter, Instagram and YouTube.
Fans can directly make purchases from the store on the website, which sells
merchandise such as tops, posters and tote bags. There is also a page
where the latest album can be purchased.

5. HOW WELL DOES THIS WEBSITE MARKET THE ARTIST?
Fans are able to keep up with
latest news and updates on
FATM. This helps to build the
artist-audience relationship.
The artists website
includes social
media links. Fans are
able to follow FATM
on different
platforms to get
news and updates.
Music video on home
screen. The artists talent
is showcased to the
audience immediately.
Two separate places on
the site where fans can
purchase from the artist.
Fans can purchase music
easily and they have a
variety of merchandise
they can buy and wear
and market to their
friends and family.

6. HOW WELL DOES THIS WEBSITE MARKET THE ARTIST?
Fans are able to keep up with
latest news and updates on
FATM. This helps to build the
artist-audience relationship.
The artists website
includes social
media links. Fans are
able to follow FATM
on different
platforms to get
news and updates.
Music video on home
screen. The artists talent
is showcased to the
audience immediately.
Two separate places on
the site where fans can
purchase from the artist.
Fans can purchase music
easily and they have a
variety of merchandise
they can buy and wear
and market to their
friends and family.