1. INSTRUCTIONS FOR USE:
Customize this section with your picture, background and experience, and
company/contact information, or delete if you are adding this to an existing
presentation
Customize this section with neighborhood sales information, including comps and
homes for sale nearby
Delete this section if you do not have a Facebook® Business page with the Social
Connections App installed
Delete this section if you do not have Showcase Listing Enhancements from
REALTOR.com®
Delete this section if you do not have Buyer Assist by REALTOR.com®
Delete this section if you do not have Featured Homes™ on REALTOR.com®
Delete this section if you do not have Top Producer® CRM
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presentation, please call 800-878-4166

2. ANY FAMILY RESIDENCE
1234 Main Street
Any Town, USA 00000

3. ®
REALTOR Profile
Name
Company Information
Contact Information
Website/email
Years in business
Education
Designations
Organizations
(agent photo here)
Introductory paragraph goes here
1

4. Community Involvement
List your Community
Involvement here
2

5. My Recent Sales
• Recent Sale Address 1
• Recent Sale Address 2
• Recent Sale Address 3
• Recent Sale Address 4
3

6. Testimonials
• List your testimonials here
4

7. My Awards & Designations
• List Professional Accomplishments
6

8. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the
most money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
7

9. Critical Weeks When Listed
Pricing correctly helps you strike a deal when
there is more competition for your home.
8

10. Pricing vs. Potential Buyers
Properly priced, you will have the possibility of
many more buyers competing for your property.
9

11. Importance of Pricing
I will negotiate on your behalf to help get the best price
at the best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
10

12. Recent Sale Comparables
A snapshot of comparable homes
sold recently in your area
• Address of Comp. 1 I List Price I Sale Price I DOM
• Address of Comp. 2 I List Price I Sale Price I DOM
• Address of Comp. 3 I List Price I Sale Price I DOM
• Address of Comp. 4 I List Price I Sale Price I DOM
PHOTOS OF HOMES HERE
3

13. Competitive Market Analysis
YOUR HOME: 123 Main Street
INSERT CMA FOR PROPERTY HERE
3

14. Preview of Your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.
11

15. Importance of
Internet Home
HOME BUYERS AND SELLERS - 2011
Search
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
• Almost 90% of home SEARCH FOR THEIR HOME
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
12

16. Where Buyers
Found Homes
• 40% of buyers found a
home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
14

17. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as
powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
15 5

18. Best of All BUYERS SEARCH OUR LOCAL WEB SITE
Worlds BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
16

19. ®
REALTOR.com Most Viewed
Facts That Matter
• Visitors on REALTOR.com
®
stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details.
• Visitors on REALTOR.com
®
also come back more
often than on any other
comparable site.
Strong Nationally Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.
17

20. REALTOR.com
®
Most Viewed in the
Facts That Matter Minneapolis-St. Paul Area
• Minneapolis-St. Paul
visitors view more pages
®
on REALTOR.com .
Strong Locally
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.
17

21. REALTOR.com
®
Most Time Spent in the
Facts That Matter Minneapolis-St. Paul Area
• Minneapolis-St. Paul
visitors spend more time
searching for a home on
®
REALTOR.com .
Strong Locally
Where home buyers and sellers choose to stay longer than anywhere else.
That translates into more quality consumers spending more time looking at your brand and your listings.
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.
17

22. Social
Networking
I will use social
networking as a
non-intrusive way to
keep my network
apprised of your
listing.
18

23. Because
®
REALTOR.com
has millions of
listings…
I will make yours
stand out
19

24. ®
REALTOR.com Apps
Mobile Marketing Plan
• Buyers driving through
the neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
20

25. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will help your home
rise to the top of the
search, above other
homes, by adding
more photos.
Screen shots represent site as of publication date. Site subject to change without notice.

26. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I place my cell phone
number at multiple points
to increase buyer calls
for your property.
Screen shots represent site as of publication date. Site subject to change without 22
notice.

27. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will make your home
stand out with a video
or virtual tour.
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
23

28. Showcase Listing
Enhancements
Open Houses
• Local and regional
buyers make up half
of the market.
• I will post your Open
House on the website
where more consumers
are doing research.
• Those who know the
neighborhood may
refer their friends to
your Open House.
24

29. ®
REALTOR.com
Brings International French
Buyers to You
Chinese
Dutch
Translated into 11 English
languages, the German
REALTOR.com® global
site offers international Italian
and investment buyers Japanese
the opportunity to view
your listing in their Korean
native language. Portuguese
Russian
Spanish

30. ®
REALTOR.com
Brings International
Buyers to You
International buyers
have an easy way to
contact me with
questions regarding
your home.

31. Online Listing
Performance Report
REALTOR.com® tracking
report shows how many
buyers are looking at your
home.
33

32. Buyer Assist
BY REALTOR.COM®
• Thousands of home buyers
sign-up for home search
assistance on
®
REALTOR.com each month.
• To help buyers find your
home, I am 1 of only 2 agents
positioned on
®
REALTOR.com in the zip
code where your home is
located.
• This exclusive program
enables me to guide home
buyers towards the purchase
of a home during a critical
phase of their search.
Screen shots represent site as of publication date. Site subject to change without notice.

33. Featured Homes ™
Locally, regionally,
nationally and
internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
28

34. Featured Homes ™
• I can make your home
the first one buyers see
• Triple the number
of buyers who see
your home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without29
notice.

35. Top Producer ®
Top Producer CRM
helps convert more
internet buyers.
32

36. Online Marketing
Advantage
Showcase Listing Enhancements
I will enhance your listings on the top websites, including
REALTOR.com®, with the features buyers want most
Featured Homes™
Your home will have premium positioning on the most viewed real
estate site,1 REALTOR.com®
Buyer Assist by REALTOR.com®
More people will potentially see your home helping create
more demand
Mobile Reach
Your property will appear on the REALTOR.com® mobile
apps so mobile consumers can find your home
Facebook® Application
I will display your property on my social media sites such
as Facebook® and Twitter™
Top Producer® CRM
My data system helps manage prospective buyers so that
I never miss an inquiry, request or referral 1 comScore, Media Metrix October 2011
24
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