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RadPad
SUMMARY
Built and managed the RadPad Houston market from scratch. Primary focus
on Corporate and Community Partnerships, creating a National Multi-
Market Event Campaign.
EVENT COORDINATION
Coordinated and hosted 42 events over two months reaching 3,551
Houstonians at our weekly “Summer Coolers.” Event Coordination included
quality local food provided at each event, beer representative of the venue’s
brand, entertainment and hottest Houston DJs with coverage by a local
millennial digital media outlet…and all free for the guest. Resulted in
RadPad app sessions increase by 390 percent. Events featured on Houston
Snapchat Stories with 600+ in attendance.
PARTNERSHIPS
Initiated four-party brand partnership between RadPad, Anheuser-Busch,
Favor Delivery and Chasing Houston; negotiated future long-term
partnerships with each individual brand.
85 Business Development Meetings
42 Experiential Marketing Events
21 Brand Representatives Trained, Mentored & Managed
14,552 New Mobile App Users in 77 Days
michael.stettner@gmail.com | 214-718-8027 | http://www.michaelstettner.net
HTX
77DAYS
41 44
Property Managers
Strategic Partnerships
Biz Dev
Meetings (85)
Events (42)
3,425 App Interactions
Michael Stettner
21 RadReps =
Event Coordination & trategi Partner i
Summer Cooler National Event Strategy Implementation
Attendance of 00+ per event; each Summer Cooler
featured on Houston Snapchat; originated from self-
initiated four-party brand partnership between RadPad,
Anheuser-Busch, Favor Delivery and Chasing Houston.
T
A
K E O V E
R
Did You Hear?
A M L I C I T Y V I S TA H A S B E E N
D U B B E D O N H O U S T O N ’ S
R A D D E S T D PA D S T H I S S U M M E R
B Y C H A S I N G H O U S T O N .
2221 WEST DALLAS
HOUSTON, TX 77019We thought we should celebrate!
YOU + 2
B R I N G T W O F R I E N D S
W I T H Y O U T O T H E
PA R T Y T O E N J O Y
A D U LT B E V E R A G E S ,
B Y S H O C K-T O P, A D J
A N D
F O O D B Y F AV O R .
Remember!
No Glass.
No Smoking.
No Pets!
JOIN US
FOR A
POOL
PARTY
Saturday, AUGUST 29
1:00 PM - 4:30 PM
RSVP FOR FREE
Event Coordination & trategi Partner i
Summer Cooler National Event Strategy Promotion
Event Coordination & trategi Partner i
Summer Cooler Multi-Market Event Strategy Success

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RadPad

  • 1. RadPad SUMMARY Built and managed the RadPad Houston market from scratch. Primary focus on Corporate and Community Partnerships, creating a National Multi- Market Event Campaign. EVENT COORDINATION Coordinated and hosted 42 events over two months reaching 3,551 Houstonians at our weekly “Summer Coolers.” Event Coordination included quality local food provided at each event, beer representative of the venue’s brand, entertainment and hottest Houston DJs with coverage by a local millennial digital media outlet…and all free for the guest. Resulted in RadPad app sessions increase by 390 percent. Events featured on Houston Snapchat Stories with 600+ in attendance. PARTNERSHIPS Initiated four-party brand partnership between RadPad, Anheuser-Busch, Favor Delivery and Chasing Houston; negotiated future long-term partnerships with each individual brand. 85 Business Development Meetings 42 Experiential Marketing Events 21 Brand Representatives Trained, Mentored & Managed 14,552 New Mobile App Users in 77 Days michael.stettner@gmail.com | 214-718-8027 | http://www.michaelstettner.net
  • 2. HTX 77DAYS 41 44 Property Managers Strategic Partnerships Biz Dev Meetings (85) Events (42) 3,425 App Interactions Michael Stettner 21 RadReps =
  • 3. Event Coordination & trategi Partner i Summer Cooler National Event Strategy Implementation Attendance of 00+ per event; each Summer Cooler featured on Houston Snapchat; originated from self- initiated four-party brand partnership between RadPad, Anheuser-Busch, Favor Delivery and Chasing Houston.
  • 4. T A K E O V E R Did You Hear? A M L I C I T Y V I S TA H A S B E E N D U B B E D O N H O U S T O N ’ S R A D D E S T D PA D S T H I S S U M M E R B Y C H A S I N G H O U S T O N . 2221 WEST DALLAS HOUSTON, TX 77019We thought we should celebrate! YOU + 2 B R I N G T W O F R I E N D S W I T H Y O U T O T H E PA R T Y T O E N J O Y A D U LT B E V E R A G E S , B Y S H O C K-T O P, A D J A N D F O O D B Y F AV O R . Remember! No Glass. No Smoking. No Pets! JOIN US FOR A POOL PARTY Saturday, AUGUST 29 1:00 PM - 4:30 PM RSVP FOR FREE Event Coordination & trategi Partner i Summer Cooler National Event Strategy Promotion
  • 5. Event Coordination & trategi Partner i Summer Cooler Multi-Market Event Strategy Success