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Speaking                         Michael Leander
                                 Nielsen




 Conferences | Seminars | Workshops | Master classes | Online events
What Drayton Bird said about Michael Leander


                        “It always amazes me how few
                 Drayton Bird, author of
                     marketing experts really understand
                        what it takes to get customers.
                 Commonsense Direct
                        Michael is one of the very rare
                 Marketing
                      exceptions. And, just as important,
                     he is entertaining, and makes things
                                     clear.”




                  What David Ogilvy said about Drayton:
                  quot;Drayton Bird knows more about direct marketing
                  than anyone in the world. His book about it is pure
                  gold. His speeches are not only informative, but
                  hilariously funny.quot;
One of Drayton Bird’s books got me
hooked on direct marketing in the 80’es.

      Now I teach at his academy




         Why not check it out
          www.eadim.com
Marketing and membership manager Jørgen
Andreassen at FEDMA volunteered this statement




                                    Mr. Andreassen has
                                    seen more speakers
                                    and presentations than
                                    most marketing
                                    managers
Michael Leander speaks
    and teaches at

    Conferences        Seminars




                      Workshops,
      Webinars
                     master classes
   (online events)
                      and courses
About these general topics
               … and numerous specific topics


             Marketing
                                      Dialogue                  Online
              through
                                      marketing                customer     CRM and
               social
                                      readiness               acquisition    LRM –
               media
Permission
                                                                            planning
                                                  Marketing
                         Marketing
  email
                                                                                to
                                                   in 2015
                         automation
marketing                             KEYNOTE:
                                                                            practical
                                       Stories
                                                                              level
                                      from the
                                      marketing
                                      trenches


                                                                 Sales &
                                                              Marketing for
                                                              Entrepreneurs
To audiences consisting of
•   Top management
•   Marketing management
•   Marketing teams              B2B
•   Sales management
•   Marketing agencies
                           B2C
•   Marketing students
•   Entrepreneurs
Anywhere in the world*




* Special fees apply to North America, South America and AsiaPacific
He has spoken in front of more
than 50 different nationalities
In these countries

                                      Norway       Faroe Islands




            Switzerland




                                      Your flag
                                       here?



Singapore   United States




                                                  Romania
                            Ukraine
Every presentation is tailor-made –
         and very current
Why?

  – Because no two audiences are alike
     • Countries, markets, industries and people are different.
       Very different. So is their knowledge of subjects.
  – I try to avoid wasting people’s time
  – I try to include last minute impressions and
    impulses to increase relevancy to your event
Juris Ozols from Latvia said
                                            ““Michael Leander is an inspirational direct
                                                  marketing speaker. His ability to
                                              present difficult topics in an easy and
                                         Drayton Bird, author of
                                                   humorous way, was attractive
                                               to our Latvian audience of marketing
                                         Commonsense Direct
                                                     professionals and myself.
                                              Michael Leander’s positive personality
                                         Marketing
                                                 opened people’s minds to direct
                                           and interactive marketing in a highly positive
                                                              way.”.”



                                  100%
                                   80%                                                                     Sum of Very good
                                   60%
                                                                                                           Sum of Good
                                   40%
                                                                                                           Sum of Average
                                   20%
                                                                                                           Sum of Poor
                                    0%
Juris Ozols,                                                                                               Sum of Very poor
                                           Overall value   Prasme atbildēt   Speaking skills     Subject
                                                                                               knowledge
Board member Latvian DMA &
CEO of Marketinghouse in Latvia          Evaluation at Latvian Direct Marketing Conference,
                                         November 2008
Getting a relevant and
 entertaining message across to
audiences in different cultures …
Can generate
    valuable
PR for your event

“Finance” in Slovenia’s coverage of Michael Leander’s
        presentation – nearly 2 tabloid pages
Working closely with organizers to
                      deliver value for money is key.
                                          ”Real
                                                                                        See
                                      information.
                                                                                     examples
                                       And – oh –
                                       funny too.”                                  slide 23-26




                                                                     Reasonable                   Value for
Relevant               Entertaining             Passionate
                                                                    fee structure                  money




                                                      ”….Exalting
                                                          and
                                                      enriching…”
    ”Very helpful.
       Thank
    you, Michael
      Leander”
Get in touch


Contact Michael Leander
mln@fokusintegrated.com


or read more testimonials
5 Random Testimonials

* request 100 more if you like
Michael Leander was recommended for our
Bostjan Zrimsek
                                    Slovenian Direct Marketing conference –
CEO, Dimacenter
Board member, Slovenian Direct        Promarket. It was my first time to see
Marketing Association
                                 Michael Leander present. He definitely did not
                                                    disappoint me.
                                  He is a powerful and energetic speaker who
                                  entertains, educates and inspires audiences
                                   all at the same time. I have invited Michael
                                             Leander back to Slovenia.
                                                I think that says it all.
“Michael Leander's presentation was a class by itself.
An excellent, passionate presenter who brings all his
experience into the webinar. Top notch speaking and
  presentation skills. Has the capability to make a
        webinar an interactive experience.”

               Participant from India
“There is nothing more exalting and
enriching than a person who masters
  what he says and who passes on
knowledge in optimal conditions. All
 my congratulations and thanks to
          Michael Leander“

     Participant from Germany
“…the contents and Michael Leander were very
helpful about his topic, but he also demonstrated
           excellent speaking skills…”

      João Ribeiro, Marketing manager
         Verlag Dashöfer, Portugal
”…Michael Leander is a professional marketing person
 with a clear focus on the customer experience and
       how to best utilize marketing budgets .
      He is an engaged and realistic thinker…”

         Flemming Poulsen, CEO, Viviro.com
Fee examples
Call +45 27 28 29 53 to
discuss your special need
Keynote type speeches up
            to 90 minutes
In Europe & Middle East      Elsewhere
• € 2.500 - € 6.000          • $ 5.000 - $ 8.000
• Excl. transport door-to-   • Excl. economy class
   door, accomodations          transport door-to-door,
                                accomodations
Workshops and master classes in
   Europe and the Middle East
Conferences                   Corporate*
• 4 hour workshop € 8.000     • 5 hour workshop € 10.000
• 2 hour workshop € 6.000     • 3 hour workshop € 8.000
• Excl. travel/accomodation   • Excl. travel/accomodation



                              * Corporate workshops are
                              tailor-made and include an
                              additional 15 hours of work for
                              preparation, research and the
                              Delivery of an actionable report
Consulting and sparring
Phone consulting           Physical meetings
€ 300 pr. hour billed in   € 350 pr. hour billed in
increments of 30           increments of 60 minutes,
minutes, minimum 2         minimum 5 hours + travel
hours                      costs covered
”Marketers are too busy deciding the color of
the Ferrari – when they should be busy checking
                  the motor”
               quote by Michael Leander

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Michael Leander Speaker Presentation

  • 1. Speaking Michael Leander Nielsen Conferences | Seminars | Workshops | Master classes | Online events
  • 2. What Drayton Bird said about Michael Leander “It always amazes me how few Drayton Bird, author of marketing experts really understand what it takes to get customers. Commonsense Direct Michael is one of the very rare Marketing exceptions. And, just as important, he is entertaining, and makes things clear.” What David Ogilvy said about Drayton: quot;Drayton Bird knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny.quot;
  • 3. One of Drayton Bird’s books got me hooked on direct marketing in the 80’es. Now I teach at his academy Why not check it out www.eadim.com
  • 4. Marketing and membership manager Jørgen Andreassen at FEDMA volunteered this statement Mr. Andreassen has seen more speakers and presentations than most marketing managers
  • 5. Michael Leander speaks and teaches at Conferences Seminars Workshops, Webinars master classes (online events) and courses
  • 6. About these general topics … and numerous specific topics Marketing Dialogue Online through marketing customer CRM and social readiness acquisition LRM – media Permission planning Marketing Marketing email to in 2015 automation marketing KEYNOTE: practical Stories level from the marketing trenches Sales & Marketing for Entrepreneurs
  • 7. To audiences consisting of • Top management • Marketing management • Marketing teams B2B • Sales management • Marketing agencies B2C • Marketing students • Entrepreneurs
  • 8. Anywhere in the world* * Special fees apply to North America, South America and AsiaPacific
  • 9. He has spoken in front of more than 50 different nationalities
  • 10. In these countries Norway Faroe Islands Switzerland Your flag here? Singapore United States Romania Ukraine
  • 11. Every presentation is tailor-made – and very current Why? – Because no two audiences are alike • Countries, markets, industries and people are different. Very different. So is their knowledge of subjects. – I try to avoid wasting people’s time – I try to include last minute impressions and impulses to increase relevancy to your event
  • 12. Juris Ozols from Latvia said ““Michael Leander is an inspirational direct marketing speaker. His ability to present difficult topics in an easy and Drayton Bird, author of humorous way, was attractive to our Latvian audience of marketing Commonsense Direct professionals and myself. Michael Leander’s positive personality Marketing opened people’s minds to direct and interactive marketing in a highly positive way.”.” 100% 80% Sum of Very good 60% Sum of Good 40% Sum of Average 20% Sum of Poor 0% Juris Ozols, Sum of Very poor Overall value Prasme atbildēt Speaking skills Subject knowledge Board member Latvian DMA & CEO of Marketinghouse in Latvia Evaluation at Latvian Direct Marketing Conference, November 2008
  • 13. Getting a relevant and entertaining message across to audiences in different cultures …
  • 14. Can generate valuable PR for your event “Finance” in Slovenia’s coverage of Michael Leander’s presentation – nearly 2 tabloid pages
  • 15. Working closely with organizers to deliver value for money is key. ”Real See information. examples And – oh – funny too.” slide 23-26 Reasonable Value for Relevant Entertaining Passionate fee structure money ”….Exalting and enriching…” ”Very helpful. Thank you, Michael Leander”
  • 16. Get in touch Contact Michael Leander mln@fokusintegrated.com or read more testimonials
  • 17. 5 Random Testimonials * request 100 more if you like
  • 18. Michael Leander was recommended for our Bostjan Zrimsek Slovenian Direct Marketing conference – CEO, Dimacenter Board member, Slovenian Direct Promarket. It was my first time to see Marketing Association Michael Leander present. He definitely did not disappoint me. He is a powerful and energetic speaker who entertains, educates and inspires audiences all at the same time. I have invited Michael Leander back to Slovenia. I think that says it all.
  • 19. “Michael Leander's presentation was a class by itself. An excellent, passionate presenter who brings all his experience into the webinar. Top notch speaking and presentation skills. Has the capability to make a webinar an interactive experience.” Participant from India
  • 20. “There is nothing more exalting and enriching than a person who masters what he says and who passes on knowledge in optimal conditions. All my congratulations and thanks to Michael Leander“ Participant from Germany
  • 21. “…the contents and Michael Leander were very helpful about his topic, but he also demonstrated excellent speaking skills…” João Ribeiro, Marketing manager Verlag Dashöfer, Portugal
  • 22. ”…Michael Leander is a professional marketing person with a clear focus on the customer experience and how to best utilize marketing budgets . He is an engaged and realistic thinker…” Flemming Poulsen, CEO, Viviro.com
  • 23. Fee examples Call +45 27 28 29 53 to discuss your special need
  • 24. Keynote type speeches up to 90 minutes In Europe & Middle East Elsewhere • € 2.500 - € 6.000 • $ 5.000 - $ 8.000 • Excl. transport door-to- • Excl. economy class door, accomodations transport door-to-door, accomodations
  • 25. Workshops and master classes in Europe and the Middle East Conferences Corporate* • 4 hour workshop € 8.000 • 5 hour workshop € 10.000 • 2 hour workshop € 6.000 • 3 hour workshop € 8.000 • Excl. travel/accomodation • Excl. travel/accomodation * Corporate workshops are tailor-made and include an additional 15 hours of work for preparation, research and the Delivery of an actionable report
  • 26. Consulting and sparring Phone consulting Physical meetings € 300 pr. hour billed in € 350 pr. hour billed in increments of 30 increments of 60 minutes, minutes, minimum 2 minimum 5 hours + travel hours costs covered
  • 27. ”Marketers are too busy deciding the color of the Ferrari – when they should be busy checking the motor” quote by Michael Leander