Marketing innovation in the banking industry. Interview with Maher Mezher about how his bank changed the face of banking. Michael Leander talked to Mr. Mezher about how his innovations were successful in the Lebanese market

1. Marketing
innovation in
banking –
interview with
Maher Mezher
All industries can learn fr
what Maher Mezher and
First National Bank did

2. Innovate marketing and products
in the banking industry
• Maher Mezher knew his research and never give
up to see his innovation launch
• The prdouct innovations launched by First
National Bank were covered by all major
television networks in the world and – according
to CNN – changed the face of banking
• Hear & listen to Michael Leander’s interview with
Maher Mezher from First National Bank in
Lebanon

3. Want more?
• Get the 360 Degree Dialogue Marketing Brief
from Michael Leander Company here
• Or check if Markedu has a web seminar
about this marketing topic here

4. Learn more about this topic
Michael Leander is an international
marketing speaker. He has spoken in 35+
countries and at countless webinars..
Find him here
http://www.twitter.com/michaelleander
Speaking: http://www.michaelleander.me
Consulting: http://www.michaelleander.com
Email: leander@michaelleander.com