Evaluation of a Michael Leander web seminar about email marketing acquisition tactics

1. EVALUATION web seminar
02-06 Email marketing acquisition tactics
with Michael Leander

2. Featured speaker:
Michael Leander
http://www.fokusintegrated.com

3. Brought*
to you by
*Ok to click on logos :- )

4. Summary Marketing through social networks with
Michael Leander – 2 June, 2009
• 39 marketers from 15 countries signed up for
this FEDMA and Markedu web-seminar
• 16 people showed-up
• 2 cancelled and 21 didn’t show up
• 18 received an evaluation email)
• 14 people filled out the evaluation (66,67%)
• Here are the results. . .

5. ”Evaluate speaker: Michael Leander”
1 is bad – 7 is great
Michael Leander’s
presentation was
well received

6. ”Evaluate speaker: Kevan Bilton”
1 is bad – 7 is great
Kevan Bilton only
presented 15
minutes of live
product demo

7. Marketing quality and technical quality
1 is bad – 7 is great
Technical quality
was rated good
Marketing quality
was once again
rated very good

8. 71,43% said they are likely to recommend the “Marketing
through social networks” web-seminar to others
71,43% said they
would recommend the
web seminar to others

9. Did the web-seminar meet your expectations?
85,72% said their
expectations were
met or exceeded

10. Testimonials, recommendations and
constructive feedback
" I think it was quite interesting and dynamic way
to give a seminar
Due to time constraints we have not yet
asked this person if we may publish his or her name

11. Testimonials, recommendations and
constructive feedback
“Dear Michael, you still speak too fast. Every body understands you
like to do some promotion in the beginning and not in the end, but
speak less fast. F0r 95 percent of the audience is English a second
language. Second thing is your program was (again) too long.
Canceling slides is not good. Your guest did not cancel any slides.
Two hours is two hours. It was such a pity I could not join the end
simply because of other appointments. I hope you do not mind my
honest comment
Due to time constraints we have not yet
asked this person if we may publish his or her name

12. Testimonials, recommendations and
constructive feedback
“Please refer to my previous testimonial. I'll be
glad to provide another one next time but I had
to leave this seminar in the middle of Kevan's
presentation. In general I think these are really
well done (technical, content, interaction,
atmosphere), except for this time, I found it hard
to pay attention to Kevan's speech.

13. Testimonials, recommendations and
constructive feedback
" Very profound, detailed and very up-to-date.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

14. Testimonials, recommendations and
constructive feedback
“No one does this better than Michael Leander.
I have attended several of his web seminars over
the past months – and he is very knowledgeable,
very willing to share his knowledge and on top of
that he is an outstanding presenter.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

15. Moving forward
• Great feedback, thank you. We will use it to improve the next
web-seminars
• We are working hard to identify more speakers, more interesting
topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com

16. Marketing learnings by Michael Leander
• It is interesting to see how differently two people review the same
experience. It again goes to prove how important it is to match
speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-
seminars as it is with regular seminars.
• Stay tuned: http://meemoo2.com

17. Marketing events
you can afford
www.markedu.com

18. Marketing inspiration and
education you can afford
www.markedu.com