Front Row Motorsports fields the No. 34 of David Ragan, the No. 38 of David Gilliland and the No. 26 of Josh Wise in the NASCAR Sprint Cup Series. The team is owned by Bob Jenkins and is headquartered just outside of Charlotte, N.C. In 2012, FRM was named to INC Magazine's "INC 5000" list, recognizing the 5,000 fastest-growing private companies in the U.S., earning a rank of 800. Its partnership base is representative of more than $170 billion of the U.S. economy and includes organizations such as CSX Transportation, Ford Motor Company, Sherwin-Williams, Taco Bell, and McCall Farms

1. Front Row Motorsports
Business Development Opportunity

2. ABOUT NASCAR & FRONT ROW
MOTORSPORTS
Front Row motorsports I 2670 peachtree road I statesville, nc 28625 I 704.873.6445

3. About NASCAR
• More Fortune 500 companies choose NASCAR to build their brands than any
other sport
• NASCAR ranks #1 in the U.S. in brand loyalty
• #1 spectator sport in the U.S. with an average of 100,000 fans at each NASCAR
Sprint Cup Series race.
– NASCAR races often draw larger crowds than a Super Bowl, World Series game and NBA Finals
game combined
• Forbes ranks the DAYTONA 500 the world’s #2 most valuable single-telecast
sporting event, trailing only the Super Bowl.
• NASCAR is engaging in an aggressive five-year strategic plan for growing the
sport while maintaining its most avid fans.
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4. NASCAR: Where We Race
• The NASCAR Sprint Cup Series races 38 weekends a year (February – November) and incorporates several
large markets and provides a long sales and marketing window
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5. Media Coverage
• NASCAR is the #2 rated sport on television, trailing only the NFL
• An average of 4.4 MM households and 6.5 MM viewers tuned into each race
last season
• In 2011, viewership among males aged 18-35 was up 17% over the previous
year
• Our most passionate fans consume an average of 16 hours of NASCAR-related
media each week, while 37% of NASCAR fans consume at least 9 hours a
week
• Front Row Motorsports delivered over $17 million in media equivalencies to its
sponsors last season
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6. About front row motorsports
• Sponsorship portfolio represents over $170 billion of the
U.S. economy
• Delivered $17+ million in media equivalences to its
partners last season
• Owned by Bob Jenkins, an entrepreneur in both the
restaurant and transportation industries
– Owner and founder of Charter Foods, one of the largest YUM!
Brands franchisees in the United States
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7. What they’re saying
“NASCAR ranks #1 among major U.S. sports when it comes to avid fans who indicate it is important
to be aware of sponsors and are more likely to consider trying, regularly consume, recommend, and
consciously support a sponsor’s product or service.”
“Front Row Motorsports proves a small team can compete in [Sprint] Cup”
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8. Testimonials
“Front Row Motorsports is an interesting study, because they are a team that chose to go Sprint Cup
Series racing, full-time in late 2008, right when the economy started to take a turn for the worse. They
have endured the storm by providing a high level of value to their corporate partners. They are as
committed to winning for their partners off the racetrack, as they are to constantly improving their
performance on it. We’re happy to have them as a part of our sport.”
Chad Seigler, Managing Director of Industry Marketing
NASCAR
“Frankly, when I heard about us doing a NASCAR sponsorship, I couldn’t believe we could play at that
level. Fortunately, the guys at Front Row Motorsports showed us how to effectively leverage and utilize
the tools we received from the race team. We have seen a tremendous benefit from our partnership
this year and are looking forward to many years ahead.”
Josh Buis, Vice President of Window Film Operations
Scorpion Protective Coatings
“The team at Front Row Motorsports truly makes our partnership a wonderful experience. From
providing PR, activation & creative support, to providing our corporate guests and retail partners with
an unforgettable experience at-track, their entire organization has made our investment in NASCAR
one of the most exciting and energizing experiences I have ever been a part of.”
Mark Tarkenton, Vice President of Sales
McCall Farms
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9. Testimonials
“I cannot say enough of the relationship that we have personally with Front Row Motorsports. Front Row
Motorsports and their Marketing Team totally exemplifies what true access is to a sport. Whether attending
a NASCAR event for the first time or already a fan, Front Row Motorsports will make the customer
experience a memorable event. Their marketing team understands the importance of the client experience
and ensures attention to detail. The access they provide to NASCAR is second to none. David Ragan and
David Gilliland are two of the most personable and dynamic personalities in the sport of NASCAR and are
always more than accommodating to our corporate development needs. We’ve partnered with other teams
in NASCAR before finding FRM, and I can say the experience we have had with Front Row Motorsports is the
best we have ever had.”
Steve Hinrich, Senior Vice President, BGA Distribution
AVIVA USA
“Front Row Motorsports has been a great partner for Ford. While they are a lean, nimble and efficient
organization, they are making significant progress on the racetrack and have been a welcome member
of the Ford Racing family for the past three years. In terms of marketing, we utilize David Ragan and
David Gilliland most every weekend at our Ford consumer display and hospitality chalet. They are both
very down-to-earth, well-mannered and well-spoken individuals that possess personalities embraced by
NASCAR fans. Away from the track, both drivers are active participants in our marketing and branding
initiatives and David Ragan has been a great spokesperson for our Ford Driving Skills for Life safety
campaign. We are happy to be partnered with FRM.”
Tim Duerr, Motorsports Marketing Manager
Ford Racing
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10. Winning – In Corporate America
Front Row Motorsports was named to INC. Magazine’s 2012 list
of the 5000 fastest-growing private companies in the United
States, earning a ranking of #800.
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11. David ragan
Birthdate: December 24, 1985 Hometown: Unadilla, GA Marital Status: Wife, Jacqueline @DavidRagan
• 2-Time NASCAR Sprint All-
Star Race participant
• 4 NASCAR Wins
– Daytona, Charlotte,
Talladega, Bristol
• 2007 NASCAR Nationwide
Series Rookie of the Year
• Named one of Sporting
News’ 50 Most-Beautiful
People in NASCAR
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12. David Gilliland
Birthdate: April 1, 1976 Hometown: Riverside, CA Marital Status: Wife, Michelle Children:Todd & Taylor @DavidGilliland
• One Career Win (Kentucky)
• Former Daytona 500 Pole
Winner (Fastest Qualifier)
• Finished 3rd in the 2011
Daytona 500
• In the 7th year of a successful
relationship with Ford Motor
Company and has experience
with brands including M&M’S,
Taco Bell and Dish Network
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13. Josh Wise
Birthdate: February 7, 1983 Hometown: Riverside, CA Marital Status: Ashley Children: Harlow & Remy @JoshWise
• Up and coming driver entering his second
season in the NASCAR Sprint Cup Series
• Test-driver for Earnhardt-Ganassi Racing
• Has raced for NASCAR superstars Dale
Earnhardt Jr., Michael Waltrip and Tony Stewart
• Began racing at the age of 8 and at the age of
16, became the youngest champion in United
States Auto Club history
• Has represented a number of top sponsors,
including: Napa Auto Parts, Aarons, Hot Wheels
(Mattel), Super Cuts, Unilever, Taco Bell and
TaxSlayer.com
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14. Overview of NASCAR Team Assets
Sweepstakes, Promotions, Traditional and Digital Marketing Rights
For many companies, NASCAR team sponsorship is the cornerstone of their overall marketing program. Promotions, sweepstakes and targeted communications give team sponsors
the flexibility to attract both NASCAR fans and non-fans.
Show Cars and Mobile Marketing Displays
On display at charity events, retail locations and other points of consumer contact, show cars are immediate attention-getters that draw interest to your brand from NASCAR fans
and non-fans alike.
Licensing & Apparel
NASCAR licensed products provide additional exposure opportunities for team sponsors, placing their brands in categories like die-cast cars, apparel and many others.
Business-to-Business Opportunities and Pass-Through Rights
When companies become team sponsors, it opens the door to a number of ROI-generating opportunities. Many companies use their team sponsorship as a way to build relationships
with customers, suppliers, distributors, retailers and other key partners.
Team Building & Hospitality
NASCAR provides a unique way for companies to rally their employees around their sponsorship, creating opportunities for team building and morale-enhancing activities as
employees watch their team compete and win on the track.
Local In-Market Programs / Retail Programs
When a NASCAR event comes to a market, it creates numerous opportunities for team sponsors to reach local consumers and leverage the excitement of the event.
Driver Appearances, Speaking Engagements and Autograph Sessions
NASCAR drivers are powerful spokespeople for their team sponsors. Their accessibility to consumers and strong relationships with fans make NASCAR drivers among the most
effective brand ambassadors in sports.
Driver Endorsements
Consumers recognize NASCAR drivers and identify them with their sponsors’ brands. Over their careers, NASCAR drivers deliver massive value in exposure and sales, elevating the
relationship between their sponsors’ brands and their fans.
Alternate Paint Schemes
Primary sponsors are able to easily modify their car’s paint scheme to communicate promotions, sweepstakes, line extensions, new product launches and other initiatives.
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15. 360 NASCAR Activation Program
Public
Relations
Support The following are just some of the powerful
Retail
Programs Digital Assets and valuable assets current FRM sponsors are
using to achieve their goals and objectives
B2B
Relationships Marketing &
& Pass- Creative
Through Rights
Rights
Front Row
Sampling,
Motorsports
Couponing Cause
and Display Marketing
Opportunities Initiatives
Driver Promotional
Appearances Rights
VIP
Experiences Licensing &
and Apparel
Hospitality
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16. 2012 FRM Sponsor Case Studies
Case Study: Increase awareness among target female demo, while expanding demo to include more men
Glory Foods
• 160+ MM Media Impressions
• $237,000+ in graded media equivalencies
• 36% increase in unaided brand awareness in key race markets
• 50% of avid NASCAR fans in target demo (Female 30-44) indicate they
are at-least somewhat likely to purchase Glory Foods in the next 30 days
• Leveraged program with key retail partners
Case Study: Using NASCAR assets to launch a social media sweepstakes
Big Machine Label Group
• 20,000+ sweepstakes entries
• Gained 80,000+ Facebook “Likes” for targeted pages in initial 14 day
period (+4% lift overall)
• 100,000+ unique users engaged via FRM social media during race week
• 74% email opt-in rate
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17. Glory Foods NASCAR Activation Program
FRM Team
Driver Radio Sponsorship Sweepstakes
& TV Spots
Sampling, Race To
Couponing Feeding
and Display America
Opportunities Cause
Initiative
SMI Track Retailer Pass-
Programs Through
Driver Programs
Appearances
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18. APPENDIX: FRM Capabilities
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19. sTANDEES & POS Materials
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20. Promotional Materials
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21. Mobile & Experiential marketing
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22. In-Store TV Spots & IVR
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23. Cause Marketing initiatives
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24. Ride-Alongs & Driving Experiences
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25. Sweepstakes, Contests & Social media promotions
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26. FSI & Retail Programs
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27. Driver Appearances
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28. Hospitality & VIP At-Track Experiences
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29. PR & Media Support
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30. Licensing & Apparel
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31. Entertainment industry cross promotion
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32. Rightsholding entities in nascar
Entities owning rights in NASCAR
NASCAR (League)
Tracks
Teams
Driver Endorsements/Personal Services
Media
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33. Who Controls What Rights?
NASCAR Tracks Teams Drivers Media
(Endorsements)
NASCAR Bar Mark (IP) Track Naming Rights Paint Schemes and Personal usage / TV/Radio/Print
Uniforms endorsement rights Commercials
Official NASCAR Signage Driver and crew marketing Appearances In-Broadcast Rights
Partnerships rights / Team IP
Contingency Programs Sampling and Display Race-related equipment Fan Clubs Websites/Digital (e.g.
Midway (Pit Box, Hauler..etc) ESPN.com)
Series Title Sponsorships Concessions Race Shop Driver Websites and
Digital
B2B Opportunities with Grandstand Tickets, Driver and Team
other official partners Suites and Hospitality Appearances
NASCAR.com (in Track websites Team websites and digital
partnership w/Turner media
Sports)
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34. Robin Johnson Mike Laheta
Chief Marketing Officer Director, Marketing & Business Affairs
rjohnson@frontrowmotorsports.com mlaheta@frontrowmotorsports.com
704.904.4347 440.773.2701