1. INTRODUCTORY DEMO:
FACT-FINDER AND CREATIVE SUITE
PLAN601E VERBAL AND VISUAL: INFORMATION GRAPHICS (SESSION 1)

2. U.S. CENSUS
http://factfinder2.census.gov/
AMERICAN FACT-FINDER

3. SELECTIONS
FILTERS
OVERALL STRUCTURE OF Fact-finder utilizes “selections” and “filters” in order to
AMERICAN FACT-FINDER call up the census data you’re looking for.

4. SELECTIONS
FILTERS
SEARCH
RESULTS /
DATA SETS
OVERALL STRUCTURE OF Fact-finder displays the results of the selections you
AMERICAN FACT-FINDER make in a list of data sets.

5. We are searching for New York City population data at three
scales: city, community district, and census tract.
1
OPTIONS
FILTERS
2
SEARCHING FOR DATA Steps: 1) select “geographies” filter; 2) select “place
FOR NEW YORK CITY within State” in “geography type” options.

6. We are searching for New York City population data at three
scales: city, community district, and census tract.
OPTIONS
3
4
SEARCHING FOR DATA Steps: 3) choose “New York” and New York City” from
FOR NEW YORK CITY the options; 4) click “add to your selections.”

7. The New York City data set is now in “your selections,” but
we have to apply another filter and narrow down the data.
TOPICS 5
SEARCHING FOR DATA Steps: 5) select “year” under the “topics” filter and
FOR NEW YORK CITY click on “2010.”

8. Fact-finder displays all of the data categories for your
selection (New York, 2010) with an ID and Title.
9
SELECTIONS 6
FILTERS
SEARCH
RESULTS /
DATA SETS
SEARCHING FOR DATA Steps: 6) make it easier to scroll through data sets by
FOR NEW YORK CITY adding more sets per page.

9. Fact-finder displays all of the data categories for your
selection (New York, 2010) with an ID and Title.
7 SEARCH
RESULTS /
DATA SETS
8
Steps: 7) scroll through data sets to find “Total
SEARCHING FOR DATA
Population” (P1) (it’s on page 56) and check box; 8) click
FOR NEW YORK CITY
download – the data is zipped in .csv format.

10. Now were are searching for data for
Manhattan Community District # 3.
2.01 25
2.02 26.01
6 26.02
8 27
10.01 28
10.02 29
12 30.01
14.01 30.02
COMMUNITY 14.02 32
COMMUNITY 1
DISTRICT 16 34
DISTRICT 3 18 36.01
20 36.02
22.01 38
22.02 40
24 42
SEARCHING FOR DATA CD 3 has 30 census tracts – here they are displayed here
FOR COMMUNITY DISTRICT 3 in ascending order.

11. To create a select for a community district, you have to
filter all of the census tracts in that district.
9
10
FILTERS 11
12
13
14
Steps: 9) select geographies filter; 10) select “census
SEARCHING FOR DATA
tract”; 11) select New York; 12) select Kings; 13) select
FOR COMMUNITY DISTRICT 3
each tract; 14) click on “add to your selections.”

12. To create a selection for a community district, you have to
filter all of the census tracts in that district.
15
SEARCHING FOR DATA Steps: 15) click on map to verify you have selected all of
FOR COMMUNITY DISTRICT 3 the census tracts.

13. Fact-finder displays all of the data categories for your
selection (30 census tracts) with an ID and Title.
15
16 17
SEARCHING FOR DATA Steps: 15) enter P1 in the search field; 16) check the box
FOR COMMUNITY DISTRICT 3 next to P1; 17) click download.

14. FIND /
REPLACE
18
CLEANING UP DATA FROM A quick way to clean up data so it can be sorted is to 18)
AMERICAN FACT-FINDER use find / replace to remove extraneous tex.

15. Now we can compare population data across three scales:
NYC pop. = 8,175,133; CD 3 pop. = 164,937;
Census Tract 18 pop. = 8,660
19
CLEANING UP DATA FROM You can sort data by census tract #; 19) sum the total
AMERICAN FACT-FINDER column to get the population for CD 1.

16. ILLUSTRATOR = VECTOR PHOTOSHOP = RASTER
INTRODUCTION TO The difference between photoshop and illustrator is
ADOBE CREATIVE SUITE between vector and raster graphics.

17. SUITENON CUS
M O LU P TA
RECEPRATIO IS RE
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INDESIGN = VECTOR + RASTER + TEXT
INTRODUCTION TO Indesign is utilized to format layouts of both vector and
ADOBE CREATIVE SUITE raster graphics plus text.

18. The basic menus and tool palettes in Indesign are similar to
those of Illustrator and Photoshop.
MENUS
SELECTION
TEXT
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

19. Use the direct / indirect selection tools tool
to adjust the size and shape of polygons .
RECTANGLE
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

20. Indesign displays images by referencing jpeg, tiff,
or other files on your desktop.
PLACE
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

21. The pen tools allows you to draw
new polygons – anchor by anchor.
PEN
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

22. Palette provide options for the display and
management of your Indesign document.
PAGES
COLORS
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

23. Palette provide options for the display and
management of your Indesign document.
PAGES
COLORS
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO INDESIGN
raster graphics plus text.

24. RGB = red green blue; CMYK = cyan magenta yellow black.
MENUS
Photoshop tools are slightly different than Indesign and
INTRODUCTION TO PHOTOSHOP
Illustrator since Photoshop is used to edit raster images.

25. Photoshop utilizes “layers” sequence the display of images;
double clicking “background” will make it an active layer.
LAYERS
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO PHOTOSHOP
raster graphics plus text.

26. The move tool moves images around the artboard.
MOVE
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO PHOTOSHOP
raster graphics plus text.

27. The select tool selects an area of pixels in the image.
SELECT
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO PHOTOSHOP
raster graphics plus text.

28. There are several settings under Image > Adjustments
to change the brightness of images.
LEVELS
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO PHOTOSHOP
raster graphics plus text.

29. The crop tool crops a particular area of the image.
CROP
Indesign is utilized to format layouts of both vector and
INTRODUCTION TO PHOTOSHOP
raster graphics plus text.

30. We’re going to utilize this photograph of Rivington Place in London
to illustrate the idea of ground floor transparency.
Indesign is utilized to format layouts of both vector and
CLEANING UP PHOTOGRAPHS
raster graphics plus text.

31. We’re going to utilize this photograph of Rivington Place in London
to illustrate the idea of ground floor transparency.
2
1
LAYERS
Steps: 1) Make the background layer an active layer
CLEANING UP PHOTOGRAPHS (double click “background”, then click “OK”; 2) resize the
image to 8” x 6”.

32. We’re going to utilize this photograph of Rivington Place in London
to illustrate the idea of ground floor transparency.
RULER
3
RULER
Steps: 3) click and drag from the ruler to create a 3 x 3
CLEANING UP PHOTOGRAPHS
grid of guides.

33. Let’s utilize the “rule of thirds” to crop the image and focus
the viewer’s eye on the important features of the picture.
4
4
Steps: 4) right-click the image and select “scale”, then
CLEANING UP PHOTOGRAPHS while holding-shift, drag the image handles to resize the
photo, aligning the window with the left vertical line.

34. Now adjust the color levels and brightness.
5
4
4
Steps: 5) apply “auto color” (or “auto-tone) in order to
CLEANING UP PHOTOGRAPHS
quickly balance out colors and brightness.

35. Now adjust the color levels and brightness.
5
4
4
Steps: 5) apply “auto color” (or “auto-tone) in order to
CLEANING UP PHOTOGRAPHS
quickly balance out colors and brightness.

36. Now adjust the color levels and brightness.
7
6
Steps: 6) enter “quick-mask mode”; 7) select a brush
CLEANING UP PHOTOGRAPHS
with a large diameter and make “hardness” 0%.

37. Now adjust the color levels and brightness.
8
Steps: 8) use the brush to select a highlight area over
CLEANING UP PHOTOGRAPHS
the ground floor window.

38. Now adjust the color levels and brightness.
11 10
11
9
Steps: 9) enter standard mode; 10) invert selection
CLEANING UP PHOTOGRAPHS (selection > inverse; 11) adjust levels (image > adjustments
> levels) to slightly add brightness to the window.

39. Now the photo emphasizes transparency because the area of focus
occupies more space in the image and the composition (3x3) and
highlights draw the eye to the building’s ground floor.
CLEANING UP PHOTOGRAPHS

40. Adding a color transparency to a photograph is
an easy technique for creating further focus.
12
12
Steps: 12) use the “lasso” tool to create a selection over
CLEANING UP PHOTOGRAPHS
the window.

41. Adding a color transparency to a photograph is
an easy technique for creating further focus.
13
14
Steps: 13) select a highlight color; 14) select “fill” from
CLEANING UP PHOTOGRAPHS
the “edit” menu.

42. Adding a color transparency to a photograph is
an easy technique for creating further focus.
13
14
Steps: 13) select a highlight color; 14) select “fill” from
CLEANING UP PHOTOGRAPHS
the “edit” menu.

43. Adding a color transparency to a photograph is
an easy technique for creating further focus.
15
Steps: 15) set the layer transparency to “multiply” and
CLEANING UP PHOTOGRAPHS
adjust the opacity.

44. Adding a color transparency to a photograph is
an easy technique for creating further focus.
CLEANING UP PHOTOGRAPHS

45. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
16
LAYERS
Steps: 16) open several photos and then paste them into
COLLAGING PHOTOS
a single photoshop file, creating a layer for each one.

46. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
16
16
Steps: 16) select photo, adjust opacity, then move and
COLLAGING PHOTOS rotate to align with other photos (move tool > command
+ T to rotate).

47. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
17
Steps: 17) return opacity to 100% and repeat for
COLLAGING PHOTOS
other photos.

48. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
18
Steps: 18) set merge the photo layers together using
COLLAGING PHOTOS
(layer > merge down).

49. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
Steps: 19) Rotate image (move tool > command + T to
COLLAGING PHOTOS
rotate) and align horizon line with a horizontal guide.

50. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
20
COLLAGING PHOTOS Steps: 20) crop the image.

51. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
21
Steps: 21) Use AutoTone / AutoColor tools to balance
COLLAGING PHOTOS
colors; 22) flatten image.

52. Let’s make a collage of some photos to create
a panorama of downtown Los Angeles.
COLLAGING PHOTOS

53. There are many ways to format photos in order to tell a story.
Clockwise from top left: David Hockney, Yosemite Valley;
FORMATTING PHOTOGRAPHS Charles and Ray Eames, Powers of Ten; Teddy Cruz,
Border Postcards.

54. Let’s utilize Indesign to arrange some screenshots from Google Maps.
1
FORMATTING PHOTOGRAPHS Steps: 1) place an image in Indesign.

55. Let’s utilize Indesign to arrange some screenshots from Google Maps.
1
FORMATTING PHOTOGRAPHS Steps: 1) place an image in Indesign.

56. Let’s utilize Indesign to arrange some screenshots from Google Maps.
2
2
Steps: 2) adjust the “frame” of the image; click the image
FORMATTING PHOTOGRAPHS
with the direct selection tool, then move the handles.

57. Let’s utilize Indesign to arrange some screenshots from Google Maps.
3
Steps: 3) make the frame square and center the photo in
FORMATTING PHOTOGRAPHS
the frame by selecting it with the indirect selection tool.

58. Let’s utilize Indesign to arrange some screenshots from Google Maps.
4
4
Steps: 4) repeat steps 1 to 3 for additional photos and
FORMATTING PHOTOGRAPHS
arrange them on the page using the direct selection tool.

59. Let’s utilize Indesign to arrange some screenshots from Google Maps.
FORMATTING PHOTOGRAPHS