Brief overview about how to win in a post Panda world. For full details see: http://www.michaelcropper.co.uk/2012/02/ultimate-guide-to-the-google-panda-algorithm-821.html

1. How to win in a post
Panda age
Michael Cropper
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+

2. 1. Fix Technical Issues
 Fix any outstanding errors on your site
 Use Google Webmaster Tools
 Google > Site:www.example.com
 Unlikelyto recover simply by doing this
 Worst case scenario = you now have a
better website

3. 2. Improve User Metrics
 First, find out what people want
 Second, give it to them

4. 3. Identify similar content
 Google webmaster tools!

5. 4. Remove low quality content
 Options:
 Noindex low quality content
 Delete low quality content (and 301 back
to somewhere useful)
 Combine similar content

6. 5. Create high quality content
 Create valuable high quality content your
customers want
 Be the best source of information on the
web
 Add real value!

7. Low quality content example

8. Low quality content example

9. High quality content example

12. There is a reason why Ian’s site is ranking #1!

13. Other Areas
 Engage with your customers
 Increasing social mentions
 Targeting high quality websites for links

14. Key Points
1. Fix any technical issues
2. Improve user metrics
3. Identify & combine similar content
4. Remove low quality content
5. Create high quality content
 Learn how to tie your shoe laces!

15. Thanks for listening
Michael Cropper
Catch me online
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+
For more information.......
Blog post: The ultimate guide to the Google Panda algorithm
http://www.michaelcropper.co.uk/2012/02/ultimate-guide-
to-the-google-panda-algorithm-821.html