Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip.
Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).
5. Story Telling withVideo
• Characters for tone and personality
• Music and alternate visuals engage
• First 15-30 seconds tell the story
• Match pacing to audience and story
• Stay Focused - One video, one message
• Support the story with B-Roll shots
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7. What CanVideo Do?
• Stimulate more senses
• Provide a more
complete picture
• Sound adds inflection to
text
• Video adds expression
and body language
• Reach a wider audience
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8. • 177 Million American internet users
watched web video content in June;
84.6% of the total US internet audience *
• 94 of Advertising Age’s 100 top advertisers
have run campaigns onYouTube and the
Google Content Network **
• Google will automatically translate and
subtitle submitted video clips into 51 other
languages **
* ComScore.com June 2010
** Website-monitoring.com Oct 2010
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14. When to Flip
• Spur of the moment
• Regular video coverage
of progress or ongoing
projects
• Feeling of “being there”
• Budget should NOT be
used as a determination
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15. When to Hire a Pro
• Major News, Special
Events and
Announcements
• When the Audio is
important
• Difficult evironments to
shoot in, low light, high
noise
• High profile personalities
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16. What’s the Difference?
Flip / Pro
• Limited to ambient light
and natural sound
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• Professional light kits
flatter talent and focus the
eye
17. What’s the Difference?
Flip / Pro
• Small physical size can
make it difficult to
steady the camera
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• Tripods and shoulder
mounts produce steady
flowing video
18. What’s the Difference?
Flip / Pro
• Sensor and compression
limitations produce less
vibrant colors
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• Vibrant colors and better
details have a more
presentational look
19. What’s the Difference?
Flip / Pro
• Sound is going to be
more ambient
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• Sound will be clean and
detailed
20. Tips for getting
the best DIY
video
• Know thy camera
(or RTFM)
• Ditch the digital zoom
• Image Stabilization is your
best friend next to a tripod
• Get close
• Use light to your advantage
• Upgrade your camera
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21. Tips for getting
the best DIY
video
• Know your story before
you shoot it
• Vary the shots
• Shoot the location
• Shoot the details
• Shoot the people
• Think about the story as
you shoot
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22. B-Roll for media releases
• Quality First
• Supply a complete
package of shots, digital
documents, computer
graphics, etc
• Supply an interview with
clear and succinct sound
bytes
• Tell the story and supply
the characters
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25. YouTube: Not just for Lady Gaga
and the Pope
• Myth: YouTube video quality is poor.
• Myth: It’s just teens and interns onYouTube
• Myth: YouTube is for entertainment, not business
• Lady Gaga has 361,256 subscribers and 42,153,711 views.
• TheVatican has had a channel since Nov 2005 and has
over 25,000 subscribers
• Others: Pepsi, Coke, Subaru,The Hartford,The CT
Forum, Quinnipiac University
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28. VSEO
• Titles are important. Keep on point and descriptive.
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29. • Description - Use all the detail you can that is pertinent to the
video, the industry, the market. Add your company URLs here.
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30. • Tags - These are your keywords for the video, company,
product, market, etc. Ideally, these match search terms for your
audience.
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32. Michael Miceli
Miceli Productions HD
Keep in touch with us for more info, tips and discussions:
Miceli Productions, LLC
blog.MiceliProductions.com
@mprovideo
Miceli Productions, LLC
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