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WOM power
1.
Here’s A
Thought ?
2.
Hugh Macleod gapingvoid.com
3.
Communication is a
two way street.
4.
It takes two
people. One Listening. One Talking.
5.
Social Brands Socialize.
They channel two ways.
6.
Why is this
important?
7.
Today, Buying Decisions
Are Driven By Other People’s Opinions , Not Advertising.
8.
Wanna Bet?
9.
Referrals Drive Business
10.
67% of the
US economy was driven by referrals (McKinsey & Co, 2001)
11.
82% of new
customers for SME come from Word of Mouth ( American Express Open, 2011)
12.
Trust Is The
New Social Currency
13.
90% of online
consumers trust recommendations from people they know, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
14.
70% trust unknown
users, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
15.
27% trust experts,
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
16.
14% trust advertising,
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
17.
8% trust celebrities
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
18.
92% have more
confidence in info found online than they do in anything from a sales clerk or other source (Wall Street Journal, Jan 2009)
19.
75% of people
don’t believe that companies tell the truth in advertisements (Yankelovich)
20.
70% consult reviews
or ratings before purchasing (BusinessWeek, Oct 2008)
21.
If these numbers
tell anything, it is this ...
22.
Thanks to the
digital world, the consumer now has the power.
23.
Consumers Make Buying
Decisions Based On Other People’s Opinions ,
24.
Consumers’ influence is
redefining how business is run today.
25.
Word of mouth
marketing (people) is the world’s biggest media channel.
26.
So, Why Do
People Talk?
27.
because it benefits
them, and it’s a naturally occurring phenomenon.
28.
You Can Own
This New Channel.
29.
Make your Brand
Social
30.
31.
32.
33.
34.
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