CARROT is a universal pass that helps you discover the deals you want. As you walk by venues, CARROT sends you coupons for deals that are relevant to you by updating a single pass in Apple’s Passbook app. No more searching, saving, or managing passes. Download CARROT Now for iPhone: https://itunes.apple.com/us/app/carrot-pass-healthier-way/id885399146?mt=8 Download CARROT Now for Android: https://play.google.com/store/apps/details?id=com.CarrotAndroid&hl=en What is CARROT? CARROT is an app that allows merchants to connect directly and immediately with the customers most likely to buy their products or services, at the very moment they are ready to buy. It is truly the next generation of local marketing. How does CARROT work? CARROT combines the strength of Apple’s Passbook, HealthKit and iBeacon technology with the reach of Facebook to create an innovative savings experience for shoppers. Once downloaded onto an iPhone or iPod Touch, people receive real-time notifications of relevant offers on their lock screen once they come within 200 feet of a CARROT-registered business. What is iBeacon technology? Why do I need a beacon? Beacons use Bluetooth Low Energy (BLE) technology to transmit information to the lock screens of iPhones and iPods with the CARROT app once the user is within 200 feet of a beacon. Because beacons are used, it is not necessary for customers to utilize GPS (which requires significantly more battery life). CARROT beacons are programmed specifically for the CARROT app and cannot be utilized for any other purpose. Beacons are available to merchants through CARROTpass.com. What is iBeacon technology? Why do I need a beacon? Beacons use Bluetooth Low Energy (BLE) technology to transmit information to the lock screens of iPhones and iPods with the CARROT app once the user is within 200 feet of a beacon. Because beacons are used, it is not necessary for customers to utilize GPS (which requires significantly more battery life). CARROT beacons are programmed specifically for the CARROT app and cannot be utilized for any other purpose. Beacons are available to merchants through CARROTpass.com.

2. Mobile is here: Are you ready?
Compare mobile marketing solutions
Buying into existing mobile app programs
Which features are included?
■ Direct messaging and notifications to customer’s smart phones
■ Loyalty Rewards programs
■ In-app systems for purchasing of goods and services
■ Integration with social media platforms
■ Consumer personalized deals, up-selling, and cross-selling
■ Data analytics of strategy and customers
Developing your own app
6-8 month development time
$60,000-$150,000 initial cost
Additional strategy to promote app downloads

3. Time Spent on Major Media
0%
10%
20%
30%
40%
50%
2010 2011 2012 2013 2014
TV Online Radio Mobile Print Other
Since 2009, consumer use of all other media,
including TV, radio, print, and even online, has
declined while use of mobile technology has
increased more than five-fold (and is now second
only to TV in terms of overall media use!)
And in May 2015, Google announced that – for
the first time – smart phones are now being used
for searches more than desktops and tablets
combined.
Mobile technology is here to stay… and it is
essential for EVERY business to have a
comprehensive mobile marketing strategy!
The Future of Mobile Marketing
Data from emarketer

4. iBeacons—Optimizing the Mobile Experience
iBeacon technology is more precise than GPS, requires less energy (battery drain), and makes the
Mobile Optimized Experience possible!
CARROT effectively integrates the advantages of iBeacons with the latest
advancements in iPhone and Android technology to give both businesses and
consumers access to a safe, secure and user-friendly mobile experience.
Companies currently using beacon technology

5. What is CARROT?
CARROT is a free iPhone and Android app that allows businesses to send
relevant, immediate messages to customers walking or driving by
As a customizable mobile marketing solution, CARROT will become your
most effective, and least expensive, tool to reach new and loyal customers

6. Merchants “broadcast”
automated offers &
messages to CARROT
users walking or driving
by the store
The CARROT message always
appears on the user’s lock screen
This message changes
dynamically based on user
preferences and location
Customers earn Rewards
Points for walking, running,
biking, climbing stairs, &
visiting stores using Apple’s
HealthKit & Google Fit
CARROT businesses can
redeem these points
How CARROT works

7. CARROT allows your stores to connect immediately & directly with your customers, broadcasting to their smart phones
information YOU WANT THEM TO HAVE at the VERY TIME and PLACE you want them to have it
CARROT Primary Features
Automatically broadcast messages to the smartphones of
customers walking or driving past your store
Automated Up-Sell messages to the smartphones of
customers in your store
Automated Loyalty System which is tracked by the customer’s
smart phone, replacing manual swipe cards or key tags.

8. Free
Unlimited opportunities to save money
Simplified
No clipping coupons, no plastic cards or key tags,
everything is on the smart phone
Unobtrusive
Deals appear on the user’s lock screen without beeping
or buzzing
Relevant
Offers are based on location and learned user
preferences
Promotes Healthy Lifestyles
Customers earn Rewards Points for staying active by
walking, biking, climbing stairs, and visiting stores
Great for consumers

9. Benefit to Businesses
Measurable… and affordable
In depth analytics package for timely feedback on CARROT marketing program—
clear, easy to understand data to drive success
Relevance—Reach those most likely to like you
-Patent-pending technology connects users to content most relevant to them
-Messages appear on phones of users most likely to want their products & services
Capabilities that surpass anything on the market
-Easy-to use Loyalty Program with the ability to track, message, & reach customers
-Tool to Up-sell or Cross-promote
-Direct and immediate engagement between business and customer
-NEW feature to purchase merchandise in app

10. Other “deal programs” are too onerous, inflexible, and expensive for most business owners.
CARROT is easy-to-use and allows merchants to reach an unlimited number of customers–and
potential customers–24/7!
Benefit to Businesses
Control what to offer and when to offer it
-Turn offers on and off instantly at the click of a button
-Reward loyal shoppers when they are truly ready to buy—while
they are shopping
Bring new customers through your door
-Consumers are rewarded with points for visiting new businesses
-Draw in customers through redemption of CARROT points,
redeemable only through CARROT businesses

11. Better Technology: A Better Tool for Business
A truly Mobile Optimized Experience
CARROT has a variety of other features that no other program can match:
• Messages always appear at the top of the lock screen, even when newer
alerts occur
• Users receive messages even while the app is closed and the phone locked
• Offers/messages can be seamlessly posted to Facebook and Twitter
• Build trust by protecting user privacy—data and preferences are stored only
on user phones, not on our servers
• Patented technology insures customers receive relevant messages based
on our proprietary algorithms
• Messages are sent to users driving at speeds less than 45 MPH for viewing
later

12. Early Success for CARROT
Since its launch in late 2014, CARROT has made swift progress in becoming a
leader in the mobile marketing space
• Nominated as the Top Innovative Product of Michigan by SBAM in 2015
• Official Technology Partner of the 2015 Michigan State Fair
• 200+ businesses registered in the first 60 days
• Goldman Sachs Small Business Program Ambassador
• Honored as a Top 50 Michigan Business to Watch in 2015 by SBAM
• 5-star rating on the Apple Store
• Partnerships with multiple city Downtown Development Associations
• Approached to develop customized dashboards by PGA Tour sponsors, Michigan State Fair, Valvoline,
and many other prominent clients in automotive, grocery/retail, and other industries

13. Media outlets throughout the country are already spreading the word–CARROT is the future of
“Immediate, Mobile Marketing” for businesses. And the future is here…
WDIV (NBC): Live in the D
Fox 2: Tech Talk

14. Mobile is here: get ready with CARROT
CARROT offers what other programs don’t
■ Fun notifications to customer smartphones without invasiveness
■ Integrated Rewards, Up-sell, and Loyalty programs
■ In app product and service purchases
■ Integrates Social Media sharing and messaging
■ In depth marketing analysis of your investment
■ Trusted user privacy policies and practices
Developing your own app
Requires 6-8 month development time, initially costs $60,000-$150,000,
and requires an additional strategy to promote app downloads

15. CARROT didn’t “rush to market,” we spent more than 12 months developing a "Mobile Optimized
Experience" for app users
Understanding & taking advantages of the unique strengths of mobile technology is paramount to
us and we’d like to share that expertise with you
Thank you for considering CARROT. We would be happy to provide you with a customized program that will
help you reach – and surpass – your sales & marketing goals.
Invest in your success—it’s easy to get started!
www.CARROTpass.com | www.facebook.com/carrotpass
CARROT: The best mobile solution