2. Work Experience
New Media Officer - Teddy Casino Senatorial Campaign
(December 2011-May 2013)
• Strategy Development for Social Media
• Copy Writing and Content Writing for Infographics and other digital
platforms
• Website Development and Administration
• Crisis Management for Online
Freelance
(July 2007-Present)
• Speech and Correspondence Writing
• Media Design
Corporate Communications Manager - Barlines Reinforcing Steel Co.
(April 2010 - March 2011)
• PR Writing and Media Liaising
• Advertising and Strategy Development
Skills
• Software - Adobe Photoshop, InDesign, Premiere Pro, After Effects;
Sony Vegas; Corel Draw;
• Social Media – Facebook, Twitter, Youtube, Instagram (platforms);
Hootsuite, Tweetcaster, Twitlonger (tools)
• Website Managemement – Wordpress (Development and
Administration); Drupal, Joomla (Administration)
• Other Media related skills – Photography, Public Speaking, Journalism
Education
University of the East Manila
AB Broadcast Communication
June 2005 - October 2009
University of Santo Tomas
AB Communication Arts
June 2003 - March 2005
Ateneo De Manila University
High School
June 1998 - March 2003
Ateneo De Manila University
Grade School
June 1991 – March 1998
John Michael N. Narciso
mobile no.: 0925 825 3697
e-mail : mic.narciso@gmail.com
3. I am a publicist by profession, specializing in
Online Media. I have prepared publicity collaterals
for both the public and private sector as part of
their advocacy or marketing campaigns.
While Online Public Relations remains as my
main forte, I also have my share of offline work,
where the messages I crafted were presented to
an offline audience, through speeches and print
media.
For more information, I may be contacted at
+63.925.825.3697 or mic.narciso@gmail.com
4. ONLINE PUBLIC RELATIONS
I worked as the New Media Officer of Rep. Teddy Casiño, who ran for the Senate
in May 2013. My tasks included creating strategies and aligning them accordingly
with the different parts of the campaign platform, copy writing of Infographics and
content for Social Media, revising and maintaining his website and designing other
collaterals needed for the online campaign.
FREELANCE
As a freelancer, I wrote various solidarity messages. One of the people I had the
opportunity to write for was Hon. Nelon Alindogan, Administrator for Luzon of
the Cooperative Development Authority. These messages include speeches and
printed messages for events of different cooperatives.
I also did graphic design for presentations or business proposals. One of the
notable designs I was an Infographic for Thumbparty Games. They used design as
part of their board game proposal for the different groups in the Tourism Industry.
CORPORATE COMMUNICATIONS
As the Corporate Communications Manager of Barlines Reinforcing Steel
Company, I wrote our company’s Press Releases, conceptualized Print Ads and
liaised for publishing. In my one year there, I managed to get at least half a page
of publicity in Architecture and Construction Magazines. The result of the publicity
management gave the company wider business opportunities, from small house
builders to the reinforcing needs of seminaries and water treatment plants.
5. CONTENTS
Teddy Casiño Senatorial Campaign:
• Copy Writing for Infographics
• Copy Writing for Social Media Content
• Ghost Writing for Blogs
• Website Management
• Photo Quotes
• Anti-Smear site
• Social Media Feedback
Buy Pinoy Build Pinoy Movement
Christmas 2012 Campaign
Freelance
Speeches and Solidarity Messages
Graphic Design
Corporate Communications
Barlines Reinforcing Steel Company
6. TEDDY CASIÑO SENATORIAL CAMPAIGN
• Copy Writing for Infographics
• Copy Writing for Social Media Content
• Ghost Writing for Blogs
• Website Management
• Photo Quotes
• Anti-Smear site
• social Media Feedback
7. I did copy writing tasks
for Infographics which our
Creatives Team would translate
into more visually appealing
designs. Before the Infographics
are released, we do a final
review of these materials before
we schedule them for posting.
Copy Writing
for Infographics
Infographics showing the benefits of the proposed 1 Million Solar Roofs Act, which will expand the ex-
isitng Renewable Energy Act.
8. Infographics showing the benefits of the proposed 1 Million So-
lar Roofs Act, which will expand the exisitng Renewable Energy
Act. Right: Infographics explaining the benefits in adopting a
Free and Open Source Software Policy through HB 1011 or the
FOSS Act.
Copy Writing
for Infographics
9. Infographics showing the what consumers can spend on when
VAT is removed from utilities such as water and electricity.
Copy Writing
for Infographics
10. I also drafted the copy for the official Social
Media Accounts of the principal, emulating
his voice and tone when engaging netizens.
cOpyWRITIng
FOR SOcIaL MEdIa
cOnTEnT
12. In “Jewels of the Pauper”, Father Dela Costa
described the Filipino’s inclination to music as
a treasure that we take pride of. True enough,
we Pinoys show that love through singing and
dancing. Who doesn’t know Gangnam Style,
the Macarena of this decade? I’m also sure
you’ve heard “Pusong Bato” being belted out
by the young and old alike.
All monumental proof that people are united
by music, whether as singers or dancers. Our
affinity and talent for music is something
worth sharing with everyone.
Ito yata ang rason bakit ang eleksyon ay
mistulang pambansang piyesta ng mga
sayaw at kanta. Pinoys seem to enjoy learning
about candidates through song and dance.
It has become an imperative for candidates
to encapsulate their electoral agenda in 30
second-sound bites or jingles. Unfortunately,
not all succeed while some merely bank on
name recall. Last Song Syndrome (LSS) lang
ang habol.
While a lot of campaign jingles are lifted
from “formula” songs, our campaign jingle,
“Pagbabago para sa Karaniwang Tao”, is
an original track composed and performed
by indie protest musician Karl Ramirez. He
wrote the song originally for his upcoming
album and later tweaked the lyrics for the
campaign.
Without any bias, the track is very catchy.
Team Teddy volunteers have been sharing
stories of strangers in jeepneys using the
“Pagbabago” song as ringtone or vendors
humming the tune after their sortie rounds.
Congratulations to Karl for causing LSS using
meaningful lyrics calling for land reform,
industrialization, workers’ welfare and lower
prices.
Taking cue from its catchy melody, Team
Teddy eventually created their own dance
steps with matching music video. We were
surprised when friends different regions of
the Philippines and the world started sending
us their own choreography and dance videos.
As of writing, there are at least three versions
of the ”Pagbabago” dance. I would like to take
this opportunity to invite everyone to send
in your own dance video for our campaign
jingle by March 30. Let’s compile them into
one video and show the world that we are
united as we dance and call for change for
the ordinary people.
It’s time to dance like you have never
done before. Sa saliw ng bagong awit ng
pagbabago.#
http://www.teddycasino.org/takbo-ni-teddy-
dance-like-youve-never-danced-before/
I also helped develop content for Teddy’s
Website by ghostwrting for his blog. This
entry was written in appreciation of our love
for music and to promote as well the efforts of
supporters in creating their own dance steps
to accompany our campaign jingle.
Takbo ni Teddy: Dance like you’ve never danced before
WRITIng
FOR BLOgS
13. I am Teddy Casiño and I am running for the Senate.
It has been a hectic two years preparing for the
three-month senatorial campaign. My wife kids me
as her bedspacer while my two young boys say they
miss their father. But it hit me that our OFW brothers
and sisters are missing more milestones because
their kids or siblings need them to survive.
For someone like me with no political pedigree and
millions to spend, running for the Senate is an uphill
battle. I knew of its sacrifices, the challenges we
have to overcome. Well meaning friends advised me
that after my stint in Congress, I should just take
it easy and chase more realistic dreams. I’m still
young, they said, and can pursure other endeavors.
But I realized that others have much harder times
pursuing simpler dreams, such as finishing high
school or getting a regular job.
After having authored and co-authored 627 House
bills and resolutions, people were telling me “Teddy,
ikaw na!” But knowing how a lot of Juans and Nenas
are disgusted as I am with how the legislative branch
of the government is, I realized it’s not yet time to
stop.
I am Teddy Casiño and I am running for the Senate.
Yes, the system is dirty and has not benefited the
ordinary folk. It has forced our brothers and sisters
to lose faith in our country and leave for greener
pastures abroad. The cynics are telling us to back
down and just watch our taxes go to waste.
We may have the right to be cynical. How many
years have we gone through this, anyway? Parang
sanay na ang karamihan. But contrary to cynicism,
our country still has hope. I believe every Filipino
has something to gain and nothing to lose in the
struggle for social reform.
I am Teddy Casiño and I am running for the Senate
not because it will be my personal gain but because
my victory will be a gain for ordinary folk like us.
As I keep on saying, my run for the Senate is not
about me. It’s about you and me, and the kind of
representation we want in the Senate.
We have no illusions about the Senate. It is and will be
a conservative and reactionary institution even with
someone like me there. But with the broader people’s
movement, we shall be a powerful team in pushing
for reforms from within. We will be pushing laws for
agrarian reform and national industrialization. For
better access to basic goods and services, livelihood
reforms and other agenda in our platform. We will
raise awareness and create solutions, so that we
can somehow make this government work for the
people.
I appeal to everyone to not lose hope and express
that hope through the simple act of voting. I offer
myself as someone you can hope with and act with
in making this country better.
I am Teddy Casiño and we — you, me and everyone
else who aspires to make life better for the ordinary
folk, are running for the Senate.#
http://www.teddycasino.org/a-personal-appeal-on-
teddyday/
During the #TeddyDay
campaign, there was a
need to appeal and reach
out to the human emotions
of people. I drafted this
blog to inspire more people
during the last stretch of the
campaign.
WRITIng
FOR BLOgS
A Personal Appeal on #TeddyDay
14. Developed the senatorial campaign website, using
Wordpress CMS.
It features:
• A slideshow of featured contents and pages,
• Clickable headers that lead to its respective
category feed,
• A two-column RSS Feed for press release and
blog feeds,
• Featured infographics related to current events
and other advocacies,
• A widgetized sidebar with links to social media
accounts, a Twitter feed and quick links to other
pages in the site,
• A footer with links calling for resources for the
campaign.
WEBSITE dEVELOpMEnT
and adMInISTRaTIOn
15. A lot of positive messaging was derived through
photo quotes, lifted from speeches and press
statements of the Principal. It greatly helped in
presenting him in a more positive light, while
promoting contents from the website. These photo
quotes were scheduled for posting at a time social
media had a higher volume of traffic.
phOTO QuOTES
16. anTI-SMEaR
WEBSITE
(Sample content)
On dining with Imelda
Q: Has Teddy forgotten Martial Law and forgiven the Marcoses by dining with Imelda
Marcos?
A: No. Teddy remains firm in his fight to bring justice to the victims of Martial Law, as well
as victims of human rights abuses during the past administrations. Teddy also authored
the following measures:
1. House Bill 0954 or An Act Mandating Compensation to the 9,539 Class Suit Plaintiffs
and 24 Direct Action Plaintiffs who Filed and Won the Landmark Human Rights Case
Against the Estate of Ferdinand Marcos;
2. House Bill 1693 or An Act Mandating Compensation to Victims of Human Rights Viola-
tions During the Marcos Dictatorship;
3. HB03288 or An Act declaring September 21 of every year as a “National Day of Re-
memberance” in memory of the struggles and sacrifices of the Heroes and Martyrs of the
Martial Law Era and;
4. House Resolution 1297 Opposing the Renewed Proposals to Bury Ferdinand Marcos at
the Libingan ng mga Bayani for being a grave travesty of Justice and Monumental Histori-
cal Distortion tantamount to declaring as a Hero a Dictator that committed gross crimes
against Humanity.
When this photo was used against him, Teddy personally replied by posting the following:
“This was taken during the bday of Armida Siguion-Reyna. The birthday celebrant herself
asked me and my wife to join her at her table. I could not refuse. We excused ourselves
right after finishing our meal.”
Ellen Tordesilla, the owner of the photo, said that Teddy smiled only for the camera and
did not talk to Imelda – far from accusations that he was enjoying a meal with Marcos’
wife.
Source: http://truth.myteddycasino.com/?p=1
As part of the Crisis Communications plan of
the campaign, we developed an Anti-Smear
site, which answered and counteracted the
black propaganda against the principal.
Thanks to the keywords we used, the site
came up on the first page of search engines.
17. SOCIAL MEDIA
FEEDBACK
The content generated for Teddy’s
campaign has allowed him to be one
of the most talked about candidates
online during the elections. The
support received also made him one
of the top candidates with the most
positive mentions on Social Media.
Data presented was lifted from Ci8’s
Elections Portal, Philippines2013.com
Philippines2013.com
18. Buy Pinoy! Build Pinoy! is an advocacy campaign,
both online and offline, calling for the consumption of
Filipino-made products. Several NGOs got together
in calling for consumers to support of Pinoy-made
products, usually produced by micro, small and
medium enterprises (MSMEs).
Campaign Work included: Facebook Page
Management, Copy Writing Infographics and
deployment of collaterals related to the campaign.
Buy pInOy BuILd pInOy
MOVEMEnT
Facebook Cover and Profile
Photo deployed for the
Christmas 2012 Campaign
of the Buy Pinoy, Build
Pinoy Movement.
19. BUY PINOY BUILD PINOY
MOVEMENT
Sample infographics drafted for the Christmas 2012
campaign of the Buy Pinoy! Build Pinoy! Movement.
These were present as suggestions for Noche Buena
and Gifts for friends and loved ones.
20. Speech of CDA Administator Nelon Alindogan for the Zambo-
anga Millionaires Cooperative
A pleasant day to all of you.
Today’s activity is a convergence. Likewise, in the aspect of our en-
deavors, we also are involved in a convergence when we join coopera-
tives. We put together our knowledge, time and other resources that
we can contribute to the organization. We all have a common goal to
reach, which is to address the needs
of the industry that we chose to serve.
We are here today to converge as one giant cooperative, pooling to-
gether our experiences and letting our respective cooperatives learn
from other experiences, despite differences in industries. I would com-
pare this convergence to a full meal, wherein each dish, plays a role to
add flavor and nutrients to strengthen
the body. Likewise, each cooperative plays a crucial role that goes
beyond adding flavor and color to the economy. Each one of us has a
crucial role in healing our ailing nation.
We believe that, even if our organizations have different advocacies,
there will always be a common ground where we all stand, where all
our minds meet. This is the point where we all learn, despite the differ-
ent roads we take. For example, a cooperative pushing for the growth
in the coconut industry may learn a thing or two in logistical strategies
from a cooperative banking group. In return, the cooperative banking
group may learn from the coconut cooperative how to encourage par-
ticipation in the group.
The Cooperative Development Authority will always be your partners in
achieving your goals. The CDA is mandated to push for the progress of
the different organizations in the country, not just under the platform
of our beloved President, but under the platform of the people, ad-
dressing each member’s needs.
As a freelancer, I wrote various
solidarity messages. One of the
people I had the opportunity to write
for was Hon. Nelon Alindogan,
Administrator for Luzon of the
Cooperative Development Authority.
These messages include speeches
and printed messages for events of
different Cooperatives.
FREELANCE WRITING
21. The CDA has prepared a three-point program to address the needs of the
cooperatives, not just in the Zamboanga Region, but for the entire country.
To give you an idea what it is all about, the three-point program we planned
seeks to give power to the grassroots level, or individual members, and
bring out the best in them, letting them harvest the benefits. We believe
that, for cooperatives to prosper, we must start from the basic unit.
However, we cannot do this alone. We need your assistance. This is not just
the program of the CDA. This is your program.
On our end, we will implement the action needed to address the problems.
We will do our part to make sure everyone’s knowledge is widened, correct
all misconceptions and explain the benefits. What we need from each one of
you would be your own little way to reach out to others, encouraging them
to join and actively participate in assisting our ailing nation. Beyond the
great benefits of participation, the reason for involvement will always be for
stakeholders, and not us.
The nation has been badly bruised by a lot of mismanagement in the past.
Cooperative development maynot be the whole solution to the economic
crisis, but it will always play a crucial role in empowering the people and
strengthening the industries.
This is now the perfect opportunity to bring out the best in every member
and encourage others to help the advocacies in cooperatives. The millions
invested and the millions returned to the group would be pretty much use-
less if the organization revolves around a small circle. It is time to increase
the circle’s area. Each one has to contribute what he can to the industries
that aids in rebuilding the nation.
Encouraging active participation in the organization will let members see a
more tangible reward. Remember that personal goals are not just achieved
in participation, but I believe there will also be a sense of fulfillment upon
realizing the contribution to the advocacy of the cooperative.
I would like to thank you for allowing me to share my ideas to you this
morning. I would like to congratulate everyone for continuing to serve in
cooperative development. I also wish everyone well in the endeavors of your
respective cooperatives.#
Speech of CDA Administator
Nelon Alindogan for the
Zamboanga Millionaires
Cooperative (May 2011)
22. Messge of Hon. Nelon Alindogan, CDA
Administrator for the Annual Assembly of
the Isabela Electirc Cooperative (July 2011)
FREELANCE WRITING
Our warmest greeting on your annual assembly!
The access to utilities is a right. It is the right of every Filipino. It is neces-
sary for us to gain access to these services in order to catch up with the
fast pace towards progress. It is hard for us to imagine how can we survive
without services like electricity, which lights up every house or workplace.
Utilities are just some of the services the government needs to provide for
the citizens. The government has the responsibility to bring these service
to every Filipino.
But sadly, there have been limitations. There is a great deficiency before
us, that deprives others of these rights. The government needs to tap into
the resources of entities in order to fill in the gaps towards progress. The
government needs to partner with cooperatives, for the latter are proven
to be great partners in shaping the road for the nation.
This where you come in. The Isabela Electric Cooperative (ISELCO) took a
big leap towards progress when it registered itself under the Cooperative
Development Authority (CDA). It is clear that ISELCO is dedicated in uplift-
ing lives. Your intentions are clear, that you indeed provide electricity for
the people, by the people. This is your achievement.
The government owes you a lot for this move. Rest assured, your efforts
have not gone into vain. We wholeheartedly recognize your efforts. Well-
deserved benefits await you for reaching out your hand to help the country.
You volunteered to help share the responsibility, we give you your rights to
prosper as a cooperative.
But above all the incentives like tax exemptions, let us also remember that
the opportunity to empower the people of Isabela will always be the great-
est privilege in this action. We have the mandate, let us make the most of
it and become role models, not just for Isabela, but for the whole nation.
Again, we wish ISELCO and its future endeavors all the best.
25. Media landing for Barlines and its reintroduction to the local construction industry (Archikonst
Magazine, September 2010)
Corporate
communications