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pORTFOLIO
John Michael N. Narciso
+63 925.825.3697
mic.narciso@gmail.com
Media
Work Experience
New Media Officer - Teddy Casino Senatorial Campaign
(December 2011-May 2013)
•	 Strategy Development for Social Media
•	 Copy Writing and Content Writing for Infographics and other digital
platforms
•	 Website Development and Administration
•	 Crisis Management for Online
Freelance
(July 2007-Present)
•	 Speech and Correspondence Writing
•	 Media Design
Corporate Communications Manager - Barlines Reinforcing Steel Co.
(April 2010 - March 2011)
•	 PR Writing and Media Liaising
•	 Advertising and Strategy Development
Skills
•	 Software - Adobe Photoshop, InDesign, Premiere Pro, After Effects;
Sony Vegas; Corel Draw;
•	 Social Media – Facebook, Twitter, Youtube, Instagram (platforms);
Hootsuite, Tweetcaster, Twitlonger (tools)
•	 Website Managemement – Wordpress (Development and
Administration); Drupal, Joomla (Administration)
•	 Other Media related skills – Photography, Public Speaking, Journalism
Education
University of the East Manila
AB Broadcast Communication
June 2005 - October 2009
University of Santo Tomas
AB Communication Arts
June 2003 - March 2005
Ateneo De Manila University
High School
June 1998 - March 2003
Ateneo De Manila University
Grade School
June 1991 – March 1998
John Michael N. Narciso
mobile no.: 0925 825 3697
e-mail : mic.narciso@gmail.com
I am a publicist by profession, specializing in
Online Media. I have prepared publicity collaterals
for both the public and private sector as part of
their advocacy or marketing campaigns.
While Online Public Relations remains as my
main forte, I also have my share of offline work,
where the messages I crafted were presented to
an offline audience, through speeches and print
media.
For more information, I may be contacted at
+63.925.825.3697 or mic.narciso@gmail.com
ONLINE PUBLIC RELATIONS
I worked as the New Media Officer of Rep. Teddy Casiño, who ran for the Senate
in May 2013. My tasks included creating strategies and aligning them accordingly
with the different parts of the campaign platform, copy writing of Infographics and
content for Social Media, revising and maintaining his website and designing other
collaterals needed for the online campaign.
FREELANCE
As a freelancer, I wrote various solidarity messages. One of the people I had the
opportunity to write for was Hon. Nelon Alindogan, Administrator for Luzon of
the Cooperative Development Authority. These messages include speeches and
printed messages for events of different cooperatives.
I also did graphic design for presentations or business proposals. One of the
notable designs I was an Infographic for Thumbparty Games. They used design as
part of their board game proposal for the different groups in the Tourism Industry.
CORPORATE COMMUNICATIONS
As the Corporate Communications Manager of Barlines Reinforcing Steel
Company, I wrote our company’s Press Releases, conceptualized Print Ads and
liaised for publishing. In my one year there, I managed to get at least half a page
of publicity in Architecture and Construction Magazines. The result of the publicity
management gave the company wider business opportunities, from small house
builders to the reinforcing needs of seminaries and water treatment plants.
CONTENTS
Teddy Casiño Senatorial Campaign:
•	 Copy Writing for Infographics
•	 Copy Writing for Social Media Content
•	 Ghost Writing for Blogs
•	 Website Management
•	 Photo Quotes
•	 Anti-Smear site
•	 Social Media Feedback
Buy Pinoy Build Pinoy Movement
	 Christmas 2012 Campaign
Freelance
	 Speeches and Solidarity Messages
	 Graphic Design
Corporate Communications
	 Barlines Reinforcing Steel Company
TEDDY CASIÑO SENATORIAL CAMPAIGN
• Copy Writing for Infographics
• Copy Writing for Social Media Content
• Ghost Writing for Blogs
• Website Management
• Photo Quotes
• Anti-Smear site
• social Media Feedback
I did copy writing tasks
for Infographics which our
Creatives Team would translate
into more visually appealing
designs. Before the Infographics
are released, we do a final
review of these materials before
we schedule them for posting.
Copy Writing
for Infographics
Infographics showing the benefits of the proposed 1 Million Solar Roofs Act, which will expand the ex-
isitng Renewable Energy Act.
Infographics showing the benefits of the proposed 1 Million So-
lar Roofs Act, which will expand the exisitng Renewable Energy
Act. Right: Infographics explaining the benefits in adopting a
Free and Open Source Software Policy through HB 1011 or the
FOSS Act.
Copy Writing
for Infographics
Infographics showing the what consumers can spend on when
VAT is removed from utilities such as water and electricity.
Copy Writing
for Infographics
I also drafted the copy for the official Social
Media Accounts of the principal, emulating
his voice and tone when engaging netizens.
cOpyWRITIng
FOR SOcIaL MEdIa
cOnTEnT
cOpyWRITIng
FOR SOcIaL MEdIa
cOnTEnT
In “Jewels of the Pauper”, Father Dela Costa
described the Filipino’s inclination to music as
a treasure that we take pride of. True enough,
we Pinoys show that love through singing and
dancing. Who doesn’t know Gangnam Style,
the Macarena of this decade? I’m also sure
you’ve heard “Pusong Bato” being belted out
by the young and old alike.
All monumental proof that people are united
by music, whether as singers or dancers. Our
affinity and talent for music is something
worth sharing with everyone.
Ito yata ang rason bakit ang eleksyon ay
mistulang pambansang piyesta ng mga
sayaw at kanta. Pinoys seem to enjoy learning
about candidates through song and dance.
It has become an imperative for candidates
to encapsulate their electoral agenda in 30
second-sound bites or jingles. Unfortunately,
not all succeed while some merely bank on
name recall. Last Song Syndrome (LSS) lang
ang habol.
While a lot of campaign jingles are lifted
from “formula” songs, our campaign jingle,
“Pagbabago para sa Karaniwang Tao”, is
an original track composed and performed
by indie protest musician Karl Ramirez. He
wrote the song originally for his upcoming
album and later tweaked the lyrics for the
campaign.
Without any bias, the track is very catchy.
Team Teddy volunteers have been sharing
stories of strangers in jeepneys using the
“Pagbabago” song as ringtone or vendors
humming the tune after their sortie rounds.
Congratulations to Karl for causing LSS using
meaningful lyrics calling for land reform,
industrialization, workers’ welfare and lower
prices.
Taking cue from its catchy melody, Team
Teddy eventually created their own dance
steps with matching music video. We were
surprised when friends different regions of
the Philippines and the world started sending
us their own choreography and dance videos.
As of writing, there are at least three versions
of the ”Pagbabago” dance. I would like to take
this opportunity to invite everyone to send
in your own dance video for our campaign
jingle by March 30. Let’s compile them into
one video and show the world that we are
united as we dance and call for change for
the ordinary people.
It’s time to dance like you have never
done before. Sa saliw ng bagong awit ng
pagbabago.#
http://www.teddycasino.org/takbo-ni-teddy-
dance-like-youve-never-danced-before/
I also helped develop content for Teddy’s
Website by ghostwrting for his blog. This
entry was written in appreciation of our love
for music and to promote as well the efforts of
supporters in creating their own dance steps
to accompany our campaign jingle.
Takbo ni Teddy: Dance like you’ve never danced before
WRITIng
FOR BLOgS
I am Teddy Casiño and I am running for the Senate.
It has been a hectic two years preparing for the
three-month senatorial campaign. My wife kids me
as her bedspacer while my two young boys say they
miss their father. But it hit me that our OFW brothers
and sisters are missing more milestones because
their kids or siblings need them to survive.
For someone like me with no political pedigree and
millions to spend, running for the Senate is an uphill
battle. I knew of its sacrifices, the challenges we
have to overcome. Well meaning friends advised me
that after my stint in Congress, I should just take
it easy and chase more realistic dreams. I’m still
young, they said, and can pursure other endeavors.
But I realized that others have much harder times
pursuing simpler dreams, such as finishing high
school or getting a regular job.
After having authored and co-authored 627 House
bills and resolutions, people were telling me “Teddy,
ikaw na!” But knowing how a lot of Juans and Nenas
are disgusted as I am with how the legislative branch
of the government is, I realized it’s not yet time to
stop.
I am Teddy Casiño and I am running for the Senate.
Yes, the system is dirty and has not benefited the
ordinary folk. It has forced our brothers and sisters
to lose faith in our country and leave for greener
pastures abroad. The cynics are telling us to back
down and just watch our taxes go to waste.
We may have the right to be cynical. How many
years have we gone through this, anyway? Parang
sanay na ang karamihan. But contrary to cynicism,
our country still has hope. I believe every Filipino
has something to gain and nothing to lose in the
struggle for social reform.
I am Teddy Casiño and I am running for the Senate
not because it will be my personal gain but because
my victory will be a gain for ordinary folk like us.
As I keep on saying, my run for the Senate is not
about me. It’s about you and me, and the kind of
representation we want in the Senate.
We have no illusions about the Senate. It is and will be
a conservative and reactionary institution even with
someone like me there. But with the broader people’s
movement, we shall be a powerful team in pushing
for reforms from within. We will be pushing laws for
agrarian reform and national industrialization. For
better access to basic goods and services, livelihood
reforms and other agenda in our platform. We will
raise awareness and create solutions, so that we
can somehow make this government work for the
people.
I appeal to everyone to not lose hope and express
that hope through the simple act of voting. I offer
myself as someone you can hope with and act with
in making this country better.
I am Teddy Casiño and we — you, me and everyone
else who aspires to make life better for the ordinary
folk, are running for the Senate.#
http://www.teddycasino.org/a-personal-appeal-on-
teddyday/
During the #TeddyDay
campaign, there was a
need to appeal and reach
out to the human emotions
of people. I drafted this
blog to inspire more people
during the last stretch of the
campaign.
WRITIng
FOR BLOgS
A Personal Appeal on #TeddyDay
Developed the senatorial campaign website, using
Wordpress CMS.
It features:
• A slideshow of featured contents and pages,
• Clickable headers that lead to its respective
category feed,
• A two-column RSS Feed for press release and
blog feeds,
• Featured infographics related to current events
and other advocacies,
• A widgetized sidebar with links to social media
accounts, a Twitter feed and quick links to other
pages in the site,
• A footer with links calling for resources for the
campaign.
WEBSITE dEVELOpMEnT
and adMInISTRaTIOn
A lot of positive messaging was derived through
photo quotes, lifted from speeches and press
statements of the Principal. It greatly helped in
presenting him in a more positive light, while
promoting contents from the website. These photo
quotes were scheduled for posting at a time social
media had a higher volume of traffic.
phOTO QuOTES
anTI-SMEaR
WEBSITE
(Sample content)
On dining with Imelda
Q: Has Teddy forgotten Martial Law and forgiven the Marcoses by dining with Imelda
Marcos?
A: No. Teddy remains firm in his fight to bring justice to the victims of Martial Law, as well
as victims of human rights abuses during the past administrations. Teddy also authored
the following measures:
1. House Bill 0954 or An Act Mandating Compensation to the 9,539 Class Suit Plaintiffs
and 24 Direct Action Plaintiffs who Filed and Won the Landmark Human Rights Case
Against the Estate of Ferdinand Marcos;
2. House Bill 1693 or An Act Mandating Compensation to Victims of Human Rights Viola-
tions During the Marcos Dictatorship;
3. HB03288 or An Act declaring September 21 of every year as a “National Day of Re-
memberance” in memory of the struggles and sacrifices of the Heroes and Martyrs of the
Martial Law Era and;
4. House Resolution 1297 Opposing the Renewed Proposals to Bury Ferdinand Marcos at
the Libingan ng mga Bayani for being a grave travesty of Justice and Monumental Histori-
cal Distortion tantamount to declaring as a Hero a Dictator that committed gross crimes
against Humanity.
When this photo was used against him, Teddy personally replied by posting the following:
“This was taken during the bday of Armida Siguion-Reyna. The birthday celebrant herself
asked me and my wife to join her at her table. I could not refuse. We excused ourselves
right after finishing our meal.”
Ellen Tordesilla, the owner of the photo, said that Teddy smiled only for the camera and
did not talk to Imelda – far from accusations that he was enjoying a meal with Marcos’
wife.
Source: http://truth.myteddycasino.com/?p=1
As part of the Crisis Communications plan of
the campaign, we developed an Anti-Smear
site, which answered and counteracted the
black propaganda against the principal.
Thanks to the keywords we used, the site
came up on the first page of search engines.
SOCIAL MEDIA
FEEDBACK
The content generated for Teddy’s
campaign has allowed him to be one
of the most talked about candidates
online during the elections. The
support received also made him one
of the top candidates with the most
positive mentions on Social Media.
Data presented was lifted from Ci8’s
Elections Portal, Philippines2013.com
Philippines2013.com
Buy Pinoy! Build Pinoy! is an advocacy campaign,
both online and offline, calling for the consumption of
Filipino-made products. Several NGOs got together
in calling for consumers to support of Pinoy-made
products, usually produced by micro, small and
medium enterprises (MSMEs).
Campaign Work included: Facebook Page
Management, Copy Writing Infographics and
deployment of collaterals related to the campaign.
Buy pInOy BuILd pInOy
MOVEMEnT
Facebook Cover and Profile
Photo deployed for the
Christmas 2012 Campaign
of the Buy Pinoy, Build
Pinoy Movement.
BUY PINOY BUILD PINOY
MOVEMENT
Sample infographics drafted for the Christmas 2012
campaign of the Buy Pinoy! Build Pinoy! Movement.
These were present as suggestions for Noche Buena
and Gifts for friends and loved ones.
Speech of CDA Administator Nelon Alindogan for the Zambo-
anga Millionaires Cooperative
A pleasant day to all of you.
Today’s activity is a convergence. Likewise, in the aspect of our en-
deavors, we also are involved in a convergence when we join coopera-
tives. We put together our knowledge, time and other resources that
we can contribute to the organization. We all have a common goal to
reach, which is to address the needs
of the industry that we chose to serve.
We are here today to converge as one giant cooperative, pooling to-
gether our experiences and letting our respective cooperatives learn
from other experiences, despite differences in industries. I would com-
pare this convergence to a full meal, wherein each dish, plays a role to
add flavor and nutrients to strengthen
the body. Likewise, each cooperative plays a crucial role that goes
beyond adding flavor and color to the economy. Each one of us has a
crucial role in healing our ailing nation.
We believe that, even if our organizations have different advocacies,
there will always be a common ground where we all stand, where all
our minds meet. This is the point where we all learn, despite the differ-
ent roads we take. For example, a cooperative pushing for the growth
in the coconut industry may learn a thing or two in logistical strategies
from a cooperative banking group. In return, the cooperative banking
group may learn from the coconut cooperative how to encourage par-
ticipation in the group.
The Cooperative Development Authority will always be your partners in
achieving your goals. The CDA is mandated to push for the progress of
the different organizations in the country, not just under the platform
of our beloved President, but under the platform of the people, ad-
dressing each member’s needs.
As a freelancer, I wrote various
solidarity messages. One of the
people I had the opportunity to write
for was Hon. Nelon Alindogan,
Administrator for Luzon of the
Cooperative Development Authority.
These messages include speeches
and printed messages for events of
different Cooperatives.
FREELANCE WRITING
The CDA has prepared a three-point program to address the needs of the
cooperatives, not just in the Zamboanga Region, but for the entire country.
To give you an idea what it is all about, the three-point program we planned
seeks to give power to the grassroots level, or individual members, and
bring out the best in them, letting them harvest the benefits. We believe
that, for cooperatives to prosper, we must start from the basic unit.
However, we cannot do this alone. We need your assistance. This is not just
the program of the CDA. This is your program.
On our end, we will implement the action needed to address the problems.
We will do our part to make sure everyone’s knowledge is widened, correct
all misconceptions and explain the benefits. What we need from each one of
you would be your own little way to reach out to others, encouraging them
to join and actively participate in assisting our ailing nation. Beyond the
great benefits of participation, the reason for involvement will always be for
stakeholders, and not us.
The nation has been badly bruised by a lot of mismanagement in the past.
Cooperative development maynot be the whole solution to the economic
crisis, but it will always play a crucial role in empowering the people and
strengthening the industries.
This is now the perfect opportunity to bring out the best in every member
and encourage others to help the advocacies in cooperatives. The millions
invested and the millions returned to the group would be pretty much use-
less if the organization revolves around a small circle. It is time to increase
the circle’s area. Each one has to contribute what he can to the industries
that aids in rebuilding the nation.
Encouraging active participation in the organization will let members see a
more tangible reward. Remember that personal goals are not just achieved
in participation, but I believe there will also be a sense of fulfillment upon
realizing the contribution to the advocacy of the cooperative.
I would like to thank you for allowing me to share my ideas to you this
morning. I would like to congratulate everyone for continuing to serve in
cooperative development. I also wish everyone well in the endeavors of your
respective cooperatives.#
Speech of CDA Administator
Nelon Alindogan for the
Zamboanga Millionaires
Cooperative (May 2011)
Messge of Hon. Nelon Alindogan, CDA
Administrator for the Annual Assembly of
the Isabela Electirc Cooperative (July 2011)
FREELANCE WRITING
Our warmest greeting on your annual assembly!
The access to utilities is a right. It is the right of every Filipino. It is neces-
sary for us to gain access to these services in order to catch up with the
fast pace towards progress. It is hard for us to imagine how can we survive
without services like electricity, which lights up every house or workplace.
Utilities are just some of the services the government needs to provide for
the citizens. The government has the responsibility to bring these service
to every Filipino.
But sadly, there have been limitations. There is a great deficiency before
us, that deprives others of these rights. The government needs to tap into
the resources of entities in order to fill in the gaps towards progress. The
government needs to partner with cooperatives, for the latter are proven
to be great partners in shaping the road for the nation.
This where you come in. The Isabela Electric Cooperative (ISELCO) took a
big leap towards progress when it registered itself under the Cooperative
Development Authority (CDA). It is clear that ISELCO is dedicated in uplift-
ing lives. Your intentions are clear, that you indeed provide electricity for
the people, by the people. This is your achievement.
The government owes you a lot for this move. Rest assured, your efforts
have not gone into vain. We wholeheartedly recognize your efforts. Well-
deserved benefits await you for reaching out your hand to help the country.
You volunteered to help share the responsibility, we give you your rights to
prosper as a cooperative.
But above all the incentives like tax exemptions, let us also remember that
the opportunity to empower the people of Isabela will always be the great-
est privilege in this action. We have the mandate, let us make the most of
it and become role models, not just for Isabela, but for the whole nation.
Again, we wish ISELCO and its future endeavors all the best.
Infographic business
proposal commissioned by
Thumbparty Games for the
Lakbay Campaign.
Graphic design
Barlines Reinforcing Steel
Company
cORpORaTE
cOMMunIcaTIOnS
Media landing for the
company’s academic tie-up
with La Salle College -
Antipolo (November 2010)
Media landing for Barlines and its reintroduction to the local construction industry (Archikonst
Magazine, September 2010)
Corporate
communications
Corporate
communications
March 2011 media landing for
Barlines’ presentation at the
World Builders’ Expo.
cORpORaTE
cOMMunIcaTIOnS
Sample Print Ad made for
Barlines. (April 2010)
Media pORTFOLIO
John Michael N. Narciso
+63 925.825.3697
mic.narciso@gmail.com

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Mic narciso media portfolio 2013

  • 1. pORTFOLIO John Michael N. Narciso +63 925.825.3697 mic.narciso@gmail.com Media
  • 2. Work Experience New Media Officer - Teddy Casino Senatorial Campaign (December 2011-May 2013) • Strategy Development for Social Media • Copy Writing and Content Writing for Infographics and other digital platforms • Website Development and Administration • Crisis Management for Online Freelance (July 2007-Present) • Speech and Correspondence Writing • Media Design Corporate Communications Manager - Barlines Reinforcing Steel Co. (April 2010 - March 2011) • PR Writing and Media Liaising • Advertising and Strategy Development Skills • Software - Adobe Photoshop, InDesign, Premiere Pro, After Effects; Sony Vegas; Corel Draw; • Social Media – Facebook, Twitter, Youtube, Instagram (platforms); Hootsuite, Tweetcaster, Twitlonger (tools) • Website Managemement – Wordpress (Development and Administration); Drupal, Joomla (Administration) • Other Media related skills – Photography, Public Speaking, Journalism Education University of the East Manila AB Broadcast Communication June 2005 - October 2009 University of Santo Tomas AB Communication Arts June 2003 - March 2005 Ateneo De Manila University High School June 1998 - March 2003 Ateneo De Manila University Grade School June 1991 – March 1998 John Michael N. Narciso mobile no.: 0925 825 3697 e-mail : mic.narciso@gmail.com
  • 3. I am a publicist by profession, specializing in Online Media. I have prepared publicity collaterals for both the public and private sector as part of their advocacy or marketing campaigns. While Online Public Relations remains as my main forte, I also have my share of offline work, where the messages I crafted were presented to an offline audience, through speeches and print media. For more information, I may be contacted at +63.925.825.3697 or mic.narciso@gmail.com
  • 4. ONLINE PUBLIC RELATIONS I worked as the New Media Officer of Rep. Teddy Casiño, who ran for the Senate in May 2013. My tasks included creating strategies and aligning them accordingly with the different parts of the campaign platform, copy writing of Infographics and content for Social Media, revising and maintaining his website and designing other collaterals needed for the online campaign. FREELANCE As a freelancer, I wrote various solidarity messages. One of the people I had the opportunity to write for was Hon. Nelon Alindogan, Administrator for Luzon of the Cooperative Development Authority. These messages include speeches and printed messages for events of different cooperatives. I also did graphic design for presentations or business proposals. One of the notable designs I was an Infographic for Thumbparty Games. They used design as part of their board game proposal for the different groups in the Tourism Industry. CORPORATE COMMUNICATIONS As the Corporate Communications Manager of Barlines Reinforcing Steel Company, I wrote our company’s Press Releases, conceptualized Print Ads and liaised for publishing. In my one year there, I managed to get at least half a page of publicity in Architecture and Construction Magazines. The result of the publicity management gave the company wider business opportunities, from small house builders to the reinforcing needs of seminaries and water treatment plants.
  • 5. CONTENTS Teddy Casiño Senatorial Campaign: • Copy Writing for Infographics • Copy Writing for Social Media Content • Ghost Writing for Blogs • Website Management • Photo Quotes • Anti-Smear site • Social Media Feedback Buy Pinoy Build Pinoy Movement Christmas 2012 Campaign Freelance Speeches and Solidarity Messages Graphic Design Corporate Communications Barlines Reinforcing Steel Company
  • 6. TEDDY CASIÑO SENATORIAL CAMPAIGN • Copy Writing for Infographics • Copy Writing for Social Media Content • Ghost Writing for Blogs • Website Management • Photo Quotes • Anti-Smear site • social Media Feedback
  • 7. I did copy writing tasks for Infographics which our Creatives Team would translate into more visually appealing designs. Before the Infographics are released, we do a final review of these materials before we schedule them for posting. Copy Writing for Infographics Infographics showing the benefits of the proposed 1 Million Solar Roofs Act, which will expand the ex- isitng Renewable Energy Act.
  • 8. Infographics showing the benefits of the proposed 1 Million So- lar Roofs Act, which will expand the exisitng Renewable Energy Act. Right: Infographics explaining the benefits in adopting a Free and Open Source Software Policy through HB 1011 or the FOSS Act. Copy Writing for Infographics
  • 9. Infographics showing the what consumers can spend on when VAT is removed from utilities such as water and electricity. Copy Writing for Infographics
  • 10. I also drafted the copy for the official Social Media Accounts of the principal, emulating his voice and tone when engaging netizens. cOpyWRITIng FOR SOcIaL MEdIa cOnTEnT
  • 12. In “Jewels of the Pauper”, Father Dela Costa described the Filipino’s inclination to music as a treasure that we take pride of. True enough, we Pinoys show that love through singing and dancing. Who doesn’t know Gangnam Style, the Macarena of this decade? I’m also sure you’ve heard “Pusong Bato” being belted out by the young and old alike. All monumental proof that people are united by music, whether as singers or dancers. Our affinity and talent for music is something worth sharing with everyone. Ito yata ang rason bakit ang eleksyon ay mistulang pambansang piyesta ng mga sayaw at kanta. Pinoys seem to enjoy learning about candidates through song and dance. It has become an imperative for candidates to encapsulate their electoral agenda in 30 second-sound bites or jingles. Unfortunately, not all succeed while some merely bank on name recall. Last Song Syndrome (LSS) lang ang habol. While a lot of campaign jingles are lifted from “formula” songs, our campaign jingle, “Pagbabago para sa Karaniwang Tao”, is an original track composed and performed by indie protest musician Karl Ramirez. He wrote the song originally for his upcoming album and later tweaked the lyrics for the campaign. Without any bias, the track is very catchy. Team Teddy volunteers have been sharing stories of strangers in jeepneys using the “Pagbabago” song as ringtone or vendors humming the tune after their sortie rounds. Congratulations to Karl for causing LSS using meaningful lyrics calling for land reform, industrialization, workers’ welfare and lower prices. Taking cue from its catchy melody, Team Teddy eventually created their own dance steps with matching music video. We were surprised when friends different regions of the Philippines and the world started sending us their own choreography and dance videos. As of writing, there are at least three versions of the ”Pagbabago” dance. I would like to take this opportunity to invite everyone to send in your own dance video for our campaign jingle by March 30. Let’s compile them into one video and show the world that we are united as we dance and call for change for the ordinary people. It’s time to dance like you have never done before. Sa saliw ng bagong awit ng pagbabago.# http://www.teddycasino.org/takbo-ni-teddy- dance-like-youve-never-danced-before/ I also helped develop content for Teddy’s Website by ghostwrting for his blog. This entry was written in appreciation of our love for music and to promote as well the efforts of supporters in creating their own dance steps to accompany our campaign jingle. Takbo ni Teddy: Dance like you’ve never danced before WRITIng FOR BLOgS
  • 13. I am Teddy Casiño and I am running for the Senate. It has been a hectic two years preparing for the three-month senatorial campaign. My wife kids me as her bedspacer while my two young boys say they miss their father. But it hit me that our OFW brothers and sisters are missing more milestones because their kids or siblings need them to survive. For someone like me with no political pedigree and millions to spend, running for the Senate is an uphill battle. I knew of its sacrifices, the challenges we have to overcome. Well meaning friends advised me that after my stint in Congress, I should just take it easy and chase more realistic dreams. I’m still young, they said, and can pursure other endeavors. But I realized that others have much harder times pursuing simpler dreams, such as finishing high school or getting a regular job. After having authored and co-authored 627 House bills and resolutions, people were telling me “Teddy, ikaw na!” But knowing how a lot of Juans and Nenas are disgusted as I am with how the legislative branch of the government is, I realized it’s not yet time to stop. I am Teddy Casiño and I am running for the Senate. Yes, the system is dirty and has not benefited the ordinary folk. It has forced our brothers and sisters to lose faith in our country and leave for greener pastures abroad. The cynics are telling us to back down and just watch our taxes go to waste. We may have the right to be cynical. How many years have we gone through this, anyway? Parang sanay na ang karamihan. But contrary to cynicism, our country still has hope. I believe every Filipino has something to gain and nothing to lose in the struggle for social reform. I am Teddy Casiño and I am running for the Senate not because it will be my personal gain but because my victory will be a gain for ordinary folk like us. As I keep on saying, my run for the Senate is not about me. It’s about you and me, and the kind of representation we want in the Senate. We have no illusions about the Senate. It is and will be a conservative and reactionary institution even with someone like me there. But with the broader people’s movement, we shall be a powerful team in pushing for reforms from within. We will be pushing laws for agrarian reform and national industrialization. For better access to basic goods and services, livelihood reforms and other agenda in our platform. We will raise awareness and create solutions, so that we can somehow make this government work for the people. I appeal to everyone to not lose hope and express that hope through the simple act of voting. I offer myself as someone you can hope with and act with in making this country better. I am Teddy Casiño and we — you, me and everyone else who aspires to make life better for the ordinary folk, are running for the Senate.# http://www.teddycasino.org/a-personal-appeal-on- teddyday/ During the #TeddyDay campaign, there was a need to appeal and reach out to the human emotions of people. I drafted this blog to inspire more people during the last stretch of the campaign. WRITIng FOR BLOgS A Personal Appeal on #TeddyDay
  • 14. Developed the senatorial campaign website, using Wordpress CMS. It features: • A slideshow of featured contents and pages, • Clickable headers that lead to its respective category feed, • A two-column RSS Feed for press release and blog feeds, • Featured infographics related to current events and other advocacies, • A widgetized sidebar with links to social media accounts, a Twitter feed and quick links to other pages in the site, • A footer with links calling for resources for the campaign. WEBSITE dEVELOpMEnT and adMInISTRaTIOn
  • 15. A lot of positive messaging was derived through photo quotes, lifted from speeches and press statements of the Principal. It greatly helped in presenting him in a more positive light, while promoting contents from the website. These photo quotes were scheduled for posting at a time social media had a higher volume of traffic. phOTO QuOTES
  • 16. anTI-SMEaR WEBSITE (Sample content) On dining with Imelda Q: Has Teddy forgotten Martial Law and forgiven the Marcoses by dining with Imelda Marcos? A: No. Teddy remains firm in his fight to bring justice to the victims of Martial Law, as well as victims of human rights abuses during the past administrations. Teddy also authored the following measures: 1. House Bill 0954 or An Act Mandating Compensation to the 9,539 Class Suit Plaintiffs and 24 Direct Action Plaintiffs who Filed and Won the Landmark Human Rights Case Against the Estate of Ferdinand Marcos; 2. House Bill 1693 or An Act Mandating Compensation to Victims of Human Rights Viola- tions During the Marcos Dictatorship; 3. HB03288 or An Act declaring September 21 of every year as a “National Day of Re- memberance” in memory of the struggles and sacrifices of the Heroes and Martyrs of the Martial Law Era and; 4. House Resolution 1297 Opposing the Renewed Proposals to Bury Ferdinand Marcos at the Libingan ng mga Bayani for being a grave travesty of Justice and Monumental Histori- cal Distortion tantamount to declaring as a Hero a Dictator that committed gross crimes against Humanity. When this photo was used against him, Teddy personally replied by posting the following: “This was taken during the bday of Armida Siguion-Reyna. The birthday celebrant herself asked me and my wife to join her at her table. I could not refuse. We excused ourselves right after finishing our meal.” Ellen Tordesilla, the owner of the photo, said that Teddy smiled only for the camera and did not talk to Imelda – far from accusations that he was enjoying a meal with Marcos’ wife. Source: http://truth.myteddycasino.com/?p=1 As part of the Crisis Communications plan of the campaign, we developed an Anti-Smear site, which answered and counteracted the black propaganda against the principal. Thanks to the keywords we used, the site came up on the first page of search engines.
  • 17. SOCIAL MEDIA FEEDBACK The content generated for Teddy’s campaign has allowed him to be one of the most talked about candidates online during the elections. The support received also made him one of the top candidates with the most positive mentions on Social Media. Data presented was lifted from Ci8’s Elections Portal, Philippines2013.com Philippines2013.com
  • 18. Buy Pinoy! Build Pinoy! is an advocacy campaign, both online and offline, calling for the consumption of Filipino-made products. Several NGOs got together in calling for consumers to support of Pinoy-made products, usually produced by micro, small and medium enterprises (MSMEs). Campaign Work included: Facebook Page Management, Copy Writing Infographics and deployment of collaterals related to the campaign. Buy pInOy BuILd pInOy MOVEMEnT Facebook Cover and Profile Photo deployed for the Christmas 2012 Campaign of the Buy Pinoy, Build Pinoy Movement.
  • 19. BUY PINOY BUILD PINOY MOVEMENT Sample infographics drafted for the Christmas 2012 campaign of the Buy Pinoy! Build Pinoy! Movement. These were present as suggestions for Noche Buena and Gifts for friends and loved ones.
  • 20. Speech of CDA Administator Nelon Alindogan for the Zambo- anga Millionaires Cooperative A pleasant day to all of you. Today’s activity is a convergence. Likewise, in the aspect of our en- deavors, we also are involved in a convergence when we join coopera- tives. We put together our knowledge, time and other resources that we can contribute to the organization. We all have a common goal to reach, which is to address the needs of the industry that we chose to serve. We are here today to converge as one giant cooperative, pooling to- gether our experiences and letting our respective cooperatives learn from other experiences, despite differences in industries. I would com- pare this convergence to a full meal, wherein each dish, plays a role to add flavor and nutrients to strengthen the body. Likewise, each cooperative plays a crucial role that goes beyond adding flavor and color to the economy. Each one of us has a crucial role in healing our ailing nation. We believe that, even if our organizations have different advocacies, there will always be a common ground where we all stand, where all our minds meet. This is the point where we all learn, despite the differ- ent roads we take. For example, a cooperative pushing for the growth in the coconut industry may learn a thing or two in logistical strategies from a cooperative banking group. In return, the cooperative banking group may learn from the coconut cooperative how to encourage par- ticipation in the group. The Cooperative Development Authority will always be your partners in achieving your goals. The CDA is mandated to push for the progress of the different organizations in the country, not just under the platform of our beloved President, but under the platform of the people, ad- dressing each member’s needs. As a freelancer, I wrote various solidarity messages. One of the people I had the opportunity to write for was Hon. Nelon Alindogan, Administrator for Luzon of the Cooperative Development Authority. These messages include speeches and printed messages for events of different Cooperatives. FREELANCE WRITING
  • 21. The CDA has prepared a three-point program to address the needs of the cooperatives, not just in the Zamboanga Region, but for the entire country. To give you an idea what it is all about, the three-point program we planned seeks to give power to the grassroots level, or individual members, and bring out the best in them, letting them harvest the benefits. We believe that, for cooperatives to prosper, we must start from the basic unit. However, we cannot do this alone. We need your assistance. This is not just the program of the CDA. This is your program. On our end, we will implement the action needed to address the problems. We will do our part to make sure everyone’s knowledge is widened, correct all misconceptions and explain the benefits. What we need from each one of you would be your own little way to reach out to others, encouraging them to join and actively participate in assisting our ailing nation. Beyond the great benefits of participation, the reason for involvement will always be for stakeholders, and not us. The nation has been badly bruised by a lot of mismanagement in the past. Cooperative development maynot be the whole solution to the economic crisis, but it will always play a crucial role in empowering the people and strengthening the industries. This is now the perfect opportunity to bring out the best in every member and encourage others to help the advocacies in cooperatives. The millions invested and the millions returned to the group would be pretty much use- less if the organization revolves around a small circle. It is time to increase the circle’s area. Each one has to contribute what he can to the industries that aids in rebuilding the nation. Encouraging active participation in the organization will let members see a more tangible reward. Remember that personal goals are not just achieved in participation, but I believe there will also be a sense of fulfillment upon realizing the contribution to the advocacy of the cooperative. I would like to thank you for allowing me to share my ideas to you this morning. I would like to congratulate everyone for continuing to serve in cooperative development. I also wish everyone well in the endeavors of your respective cooperatives.# Speech of CDA Administator Nelon Alindogan for the Zamboanga Millionaires Cooperative (May 2011)
  • 22. Messge of Hon. Nelon Alindogan, CDA Administrator for the Annual Assembly of the Isabela Electirc Cooperative (July 2011) FREELANCE WRITING Our warmest greeting on your annual assembly! The access to utilities is a right. It is the right of every Filipino. It is neces- sary for us to gain access to these services in order to catch up with the fast pace towards progress. It is hard for us to imagine how can we survive without services like electricity, which lights up every house or workplace. Utilities are just some of the services the government needs to provide for the citizens. The government has the responsibility to bring these service to every Filipino. But sadly, there have been limitations. There is a great deficiency before us, that deprives others of these rights. The government needs to tap into the resources of entities in order to fill in the gaps towards progress. The government needs to partner with cooperatives, for the latter are proven to be great partners in shaping the road for the nation. This where you come in. The Isabela Electric Cooperative (ISELCO) took a big leap towards progress when it registered itself under the Cooperative Development Authority (CDA). It is clear that ISELCO is dedicated in uplift- ing lives. Your intentions are clear, that you indeed provide electricity for the people, by the people. This is your achievement. The government owes you a lot for this move. Rest assured, your efforts have not gone into vain. We wholeheartedly recognize your efforts. Well- deserved benefits await you for reaching out your hand to help the country. You volunteered to help share the responsibility, we give you your rights to prosper as a cooperative. But above all the incentives like tax exemptions, let us also remember that the opportunity to empower the people of Isabela will always be the great- est privilege in this action. We have the mandate, let us make the most of it and become role models, not just for Isabela, but for the whole nation. Again, we wish ISELCO and its future endeavors all the best.
  • 23. Infographic business proposal commissioned by Thumbparty Games for the Lakbay Campaign. Graphic design
  • 24. Barlines Reinforcing Steel Company cORpORaTE cOMMunIcaTIOnS Media landing for the company’s academic tie-up with La Salle College - Antipolo (November 2010)
  • 25. Media landing for Barlines and its reintroduction to the local construction industry (Archikonst Magazine, September 2010) Corporate communications
  • 26. Corporate communications March 2011 media landing for Barlines’ presentation at the World Builders’ Expo.
  • 27. cORpORaTE cOMMunIcaTIOnS Sample Print Ad made for Barlines. (April 2010)
  • 28. Media pORTFOLIO John Michael N. Narciso +63 925.825.3697 mic.narciso@gmail.com