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Research!
         Smartphone Marketshare


              6%
                          19%
        5%




                                  26%

43.2%
More Research
                Total Marketshare
        22.1%


                                       23.7%




                                                 70

                                             No Cell
21.5%                                       4.9% 60


                                                 50


                                                 40
                 9.3%               18.4%

                                                 30


                                                 20


                                                 10


                                                  0
Presenting:
When to Text MetroText
What   Is Not:
To: 41411
               Station Code
mtext bjx




From: 41411

5:12pm@bjx

59-in: 5:18
59-out: 5:27
Finding Out Station Codes
       http://metrotext.org


               Major Bus Stops
               CWB    Central West End Metrobus Station
               CVB    Civic Center Center
               HAM    Hampton Loop
               BAL    Ballas Metrobus Center
               DLB    Delmar Loop-Metrolink Bus Station
               CLB    Clayton Metrobus Station

               Major MetroLink Stations
               CWE   Central West End Metrolink Center
               CVC   Civic Center    BSH Bush Stadium
               ARC   Arch/Landing    FPK Forest Park
               DEL   Delmar          SKI Skinker
Other Things At the Website
More Advanced Options
                  To: 41411

                  mtext cvc   6/7




                                    To: 41411

                                    mtext shr   22:10


To: 41411

mtext man   out
More Complicated Options
                    To: 41411           To: 41411

    Bus (#)         mtext mcy ; cvc
                                        mtext hrt   show 3
To: 41411

mtext cwe   bus59       (;)
To: 41411

mtext cvc   #60



                                      From: 41411

                                      hrt 6/7@7:00am
                                      94-in:7:19 7:49 8:19
Complicated Example

To: 41411

mtext cvc tomorrow
 7:10am show 4 bus
 11 in




                     From: 41411

                     cvc 6/7@7:10am
                     11-in:7:13 7:33
                      7:54 8:14
What You Can Use Soon
    (expect the entire service to be “Beta” for a while)

[STATION]@metrotext.org!




                                                 “mtext report”
Future Goals




To: 41411
From: 314-555-1122
mtext work
Considering Metro's Longterm Plan



                       To: 41411

                       mtext balance
                       user 30445 pin 999
Considering Metro's Longterm Plan
From: 41411              From: 41411

Cwe@7:13am               bjc@5:03pm
59-in 7:22 late   5      59-in eta    5:09
59-out 7:21
The Development Team
Organizational and Project Stuff




                          ?
Thanks to:
                                                    mtext [STATION]
Steve Lawler: Priest, Psychologist, Professor.
Courtney Sloger: Online Media Specialist with              To 41411!
Metro.
Aaron Keegan: Former employee with East-
West Gateway Council.                            Get Involved!
Peter Hegel: Community Outreach Director,        Contact us!
Downtown Sailing Center, Baltimore.
Metro employees and members with whom            kevin@metrotext.org
we have interacted.
Michael Kiwala, Emily Bloemker, Selby Cull,      matt@metrotext.org
and many others unmentioned.

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Metrotext presentation

  • 1.
  • 2. Research! Smartphone Marketshare 6% 19% 5% 26% 43.2%
  • 3. More Research Total Marketshare 22.1% 23.7% 70 No Cell 21.5% 4.9% 60 50 40 9.3% 18.4% 30 20 10 0
  • 5.
  • 6. When to Text MetroText
  • 7. What Is Not:
  • 8. To: 41411 Station Code mtext bjx From: 41411 5:12pm@bjx 59-in: 5:18 59-out: 5:27
  • 9. Finding Out Station Codes http://metrotext.org Major Bus Stops CWB Central West End Metrobus Station CVB Civic Center Center HAM Hampton Loop BAL Ballas Metrobus Center DLB Delmar Loop-Metrolink Bus Station CLB Clayton Metrobus Station Major MetroLink Stations CWE Central West End Metrolink Center CVC Civic Center BSH Bush Stadium ARC Arch/Landing FPK Forest Park DEL Delmar SKI Skinker
  • 10. Other Things At the Website
  • 11. More Advanced Options To: 41411 mtext cvc 6/7 To: 41411 mtext shr 22:10 To: 41411 mtext man out
  • 12. More Complicated Options To: 41411 To: 41411 Bus (#) mtext mcy ; cvc mtext hrt show 3 To: 41411 mtext cwe bus59 (;) To: 41411 mtext cvc #60 From: 41411 hrt 6/7@7:00am 94-in:7:19 7:49 8:19
  • 13. Complicated Example To: 41411 mtext cvc tomorrow 7:10am show 4 bus 11 in From: 41411 cvc 6/7@7:10am 11-in:7:13 7:33 7:54 8:14
  • 14. What You Can Use Soon (expect the entire service to be “Beta” for a while) [STATION]@metrotext.org! “mtext report”
  • 15. Future Goals To: 41411 From: 314-555-1122 mtext work
  • 16. Considering Metro's Longterm Plan To: 41411 mtext balance user 30445 pin 999
  • 17. Considering Metro's Longterm Plan From: 41411 From: 41411 Cwe@7:13am bjc@5:03pm 59-in 7:22 late 5 59-in eta 5:09 59-out 7:21
  • 20. Thanks to: mtext [STATION] Steve Lawler: Priest, Psychologist, Professor. Courtney Sloger: Online Media Specialist with To 41411! Metro. Aaron Keegan: Former employee with East- West Gateway Council. Get Involved! Peter Hegel: Community Outreach Director, Contact us! Downtown Sailing Center, Baltimore. Metro employees and members with whom kevin@metrotext.org we have interacted. Michael Kiwala, Emily Bloemker, Selby Cull, matt@metrotext.org and many others unmentioned.