Week 1 in a 4 week overview of tackling social media without wasting time, or losing your mind!

1. Become a Social Superhero Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind) Week 1: Build Your Twitter Network & Get in the Groove

2. Become a Social Superhero Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind) Week 1: Build Your Twitter Network & Get in the Groove 1.2 1.3 1.1 1.4 Get Organized Simple Daily Checklist Build Your Network, Converse/Monitor General How Tos & Best Practices Simple tools & methods to begin building your network, converse with others, and monitor your brand. The rules are quite simple, actually. Use an aggregator , like HootSuite or Tweet Deck. Set this up first, and you’ll thank yourself. Get it all done in 30 minutes (or less!) a day. Become a Social Superhero: Week 1

3. It connects you with your consumers in real-time via the web, desktop applications, and even mobile. Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing. This is the intro “Cocktail Party”. Light contact & light conversation with the intention of finding a few “gems” that will develop into quality business relationships. Why Twitter? Simple… Become a Social Superhero: Week 1

4. Everything you do on Twitter has the potential of seeding something you can repurpose elsewhere: Blog, Facebook, YouTube, etc. Does Twitter seem nonsensical &/or overwhelming to you? If so, we need to break the ice, so you are comfortable with it as you roll out the rest of your strategy. Practice makes perfect. Learning how to get into your groove early on Twitter will make everything else easier as we move on to weeks 2-4. Why Twitter First? Breaking the Ice… Become a Social Superhero: Week 1

5. (We prefer HootSuite, but Tweet Deck is also a great option.) Aggregates Twitter, Facebook, LinkedIn, Wordpress, Foursquare, and Mixi into a single dashboard. Built in tools for link shortening, scheduling messages, keeping track of searches, etc. Apps for SmartPhones to keep you mobile Built in Results Tracking Dashboard Get Organized First Set up HootSuite (or Tweet Deck) Become a Social Superhero: Week 1

6. Profile Checklist These five items should always be present on your Twitter profile Name or Brand Name Photo Location Web (blog / custom landing page) Bio (meta search! 165 Characters) View from HootSuite: View from Twitter: Become a Social Superhero: Week 1

7. Focus on QUALITY relationships CONTENT is king CONVERSE, don’t broadcast INITIATE conversations Be REAL Let your network grow “organically” Building The Network General Best Practices to Keep In Mind… Become a Social Superhero: Week 1

8. Locate influencers & key target customers using: KeyWord/Phrase searches Hashtags, ie: #followfriday / #ff #EcoMonday #oibiz, #realestate, #AnythingThatRelatesToYourBusiness Building The Network How To Find The People You Want to Connect With Become a Social Superhero: Week 1

9. Tweet Actively w/keyword-rich, quality content Visible links on website & blog Link in Email Footer Add logo/handle to printed materials Add logo/handle to all Email Marketing BONUS: Twitter specific biz cards / mini cards / flyers Building The Network Make Sure People Can Find You Become a Social Superhero: Week 1

10. Initiate conversations by tweeting great info, links, etc. Respond / Jump in when people talk about or mention you (public damage control when negative) THANK people for retweets, mentions & follows Retweet others & give them credit Be sure to give credit where due Use #followfriday, etc. How To Converse Remember: Twitter’s Main Purpose is Conversation… Become a Social Superhero: Week 1

11. Quality/Constructive product feedback Negative product feedback Relationships that are ready to move “offline” Great business ideas Great resource links How To Monitor Your Brand Follow mentions of your company/brand & check regularly for… Become a Social Superhero: Week 1

12. What all those weird symbols mean… @always use this before someone’s Twitter name (no spaces!) to give them credit, mention, or converse w/them in the open arena RTuse this (followed by “@username”) to indicate you are “retweeting” DMuse very selectively (followed by “@username”) to send someone a private/direct message. Use only when sharing private info, or when a single conversation string has gone on more than 4 or 5 exchanges. #Hashtags are a great way to start or follow a specific conversation string General How-Tos Become a Social Superhero: Week 1

13. Know your “magic number”: 140 characters minus the number of characters that “@username” makes up… Example: Magic Number for “RT @MeshMarketing” (17 characters) is 123 Stick to Magic Number when possible so others can easily retweet you . General How-Tos How to be sure your full message is visible to all & easily Retweetable… Become a Social Superhero: Week 1

14. Use the Direct Message feature unless you are taking an ongoing conversation (already initated) private &/or the recipient has invited the message Over-Sell or Over-Advertise. ie: It’s ok to let folks know you’re running a sale or special, but if you need to do so, make sure you’re carrying on other conversations at the same time. DO NOT… With VERY few exceptions… Become a Social Superhero: Week 1

16. Follow the good ones back

18. Mentions Column

19. Search for brand/company name

21. BONUS: Keep a list of stories you’ve discovered online that your followers might also appreciate, and take a few min to tweet & include your thoughts. Use hashtags where appropriate so your thoughts become part of a larger conversation.

22. BONUS: Repurpose any of these items by posting the best ones on your Facebook wall, and be sure to provide your personal commentary there as well.SEARCHES Become a Social Superhero: Week 1

23. It’s Okay… It’s really ok if you DON’T: Check Twitter EVERY day Skipping a day, or frankly, a weekend, is okay…really! Have anything interesting to say (when this happens, just step back, “observe” & enjoy) You’re only human. So is everybody else on Twitter… that’s the point, so don’t beat yourself up over NOT being a superhero sometimes. Become a Social Superhero: Week 1

24. Remember Twitter is About Using Your Own Voice Use this as a guide to get started, then develop your own style! Become a Social Superhero: Week 1

25. Next Session… Taking it to the next level by combining Blogging & Twitter Week 2: Blogging & Twitter…the one-two punch Become a Social Superhero: Week 1

26. Portland, Maine 207-332-7418 hello@meshmarketing.biz http://www.meshmarketing.biz