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Identifying + Implementing Your Operative Idea
1. !
Identifying +
Implementing Your
Operative Idea
Seminar
Anita Ondine
Vancouver, BC
Thursday, April 28, 2011
Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
2. Agenda
• What is the Operative Idea?
• Identifying the Operative Idea
• Developing from the Operative
Idea
3. What is the Operative
Idea?
• The Operative Idea
• The Core Concept
• The Jewel
4. Development Questions
• What are you creating?
‣ core concept / theme /
premise
‣ ideal way to
communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
5. core of the media
story architecture
metadata
look and
feel
OI
finance
plan target
OI audience /
communities
purpose
hooks and strategic
links rules of the partnerships
world
Implementing the
A Non-linear Process
Operative Idea
6. Thank you &
stay in touch
Twitter: anitaondine
Facebook: Anita Ondine
Linkedin: Anita Ondine Smith
E: anita@anitaondine.com