Lean UX NYC Conference - April 11, 2013

1. Lean Product
Management
Lean UX NYC | April 2013

2. Melissa Perri
Currently
Product Designer, Conductor
Formerly
Product Manager, OpenSky
Programmer, Barclays
Contact Me
melissaperri@gmail.com
melissaperri.com
@lissijean

3. “Match your taste
with the exceptional
finds of industry
insiders.”
@lissijean

5. @lissijean

6. My way is faster.
I don’t know how to
use it.
This isn’t what I
needed.
The information I want to
see isn’t on here.
@lissijean

7. Waterfall
Gather Requirements
Sp
ec
Design Interfaces
fea
tu
re
s
De
ve
lo
pm QA Process
en
t
Re
lea
se
@lissijean

8. @lissijean

9. Validate
Before
Building
@lissijean

10. Build
Learn
Measure
@lissijean

11. Iterate your way to
Product/Market Fit
your users
@lissijean

12. Business UX
Technology
@lissijean

13. @lissijean
@lissijean

14. @lissijean @lissijean

15. Lean Product Managers
• Define customer problem
• Investigate assumptions
• Measure customer behavior
• Evaluate success
@lissijean

16. @lissijean

17. @lissijean
Define

18. Customers want twitter-like
messages in their feed.
@lissijean

19. Not a problem.
Customers want twitter-like
messages in their feed.
@lissijean

20. Real Problem
Customers don’t think the
curators are authentic.
@lissijean

21. Investigate
@lissijean

22. Shoppers will buy from curators they think are authentic.
Shoppers read the messages
in their home feeds.
Shoppers think tweets are authentic.
@lissijean

23. @lissijean

24. @lissijean

25. Measure
@lissijean

26. Vanity Metrics
Visits
Pageviews
Time on Page
Downloads
Registered Users
@lissijean

27. Vanity Metrics Actionable Metrics
Visits Clicks
Pageviews Scrolling
Time on Page Options on Submit
Downloads Cancel
Registered Users Purchases
Abandon Carts
@lissijean

28. @lissijean
Data
My first, my last, my everything.
@lissijean

29. Time x # People x Salary
Minimum Success Criteria
@lissijean

30. Start Testing
@lissijean
@lissijean

31. Evaluate
@lissijean

32. @lissijean

33. 2
@lissijean

34. MVP Round 2
@lissijean

35. Success!
2x Open Rate
3x Purchases
@lissijean

36. What did we save?
@lissijean

37. Waterfall Way
8 Weeks + 5 People
-$77,000
@lissijean

38. Lean Way
2 Weeks + 2 People
$10,000
@lissijean

39. @lissijean

40. @lissijean
“My solution is too obvious, if I
just build it people will use it.”
@lissijean

41. @lissijean
Customers will only use your
features if it fills a need.
@lissijean

42. “Lean is just for startups, my
company is too grown up.”
@lissijean

43. Lean applies to all companies.
@lissijean

44. “MVPs are just half-assed, ugly
features.”
@lissijean
@lissijean

45. MVPs are only a test.
@lissijean

46. Lean makes you smarter.
@lissijean

47. Lean makes you less wasteful.
@lissijean

48. Lean makes you faster.
@lissijean

49. Online Skillshare Class
Product Management:
The Lean Way
http://skl.sh/VBWf3G
@lissijean