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Wits Comm Radio Feb10
- 1. Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
- 4. Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
- 7. DYH
- 8. ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
- 9. Talk ‘with’ not ‘at’
- 10. TOOLS - Blogs - Social networks - Social Bookmarking
- 12. We are people, not robots. Act like it.
- 13. Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
- 14. BLOGS
- 15. - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
- 20. Blog Aggregators In English: Websites that list blogs, by topic
- 24. Social networks In English: Websites where people hang out and communicate
- 25. *
- 26. Conversation Feedback Sharing Maintenance
- 27. *
- 28. Conversation Track mentions / fans Customer service ‘Twadio’
- 29. ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
- 30. Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
- 33. Spread of key info Social media savvy Increase online footprint
- 34. ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
- 35. ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
- 36. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
- 37. Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed
Notas do Editor
- SM is a individual skill / speciality Bridge the gap Add value Take advantage of the variety of content channels
- Typical Social Media Map / Plan. Success requires a combination of these factors.
- One shot Pick your timing Attention grabbing ‘Spin’ it Tailormade Cut through the clutter
- One shot Pick your timing Attention grabbing ‘Spin’ it Tailormade Cut through the clutter