The Impact of a Story
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A talk I gave at WTF Conference 2012 - about how content and stories are shared (and how we need to anticipate behaviour.)
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The Impact of a Story
- 1. The Impact of a Story Melissa Attree Cerebra @MelAttree
- 2. It takes a thousand voices to tell a single story - Native American saying
- 5. What is it? Why is it relevant? (spin?) Who would like this? (who in their network will like?) HOW will they share it? (platforms / medium) Anticipate the questions
- 7. Repurpose
- 10. The art of curation and story telling
- 11. Encourage repurposing Feed the fire (longevity) Make it easy to share Open-ended, YOU finish/continue the story Anticipate the questions Adapt and change accordingly (pop up) Think in story and evolving conversation Own a topic
- 12. @MelAttree
Notas do Editor
- Less about what is social media and more about what we create and shareAttention economy Curation skills are the future
- People need help constructing meaning
- Consumer generated stories outnumber coca-cola generated stories on most of their platforms.
- Audience is HUMAN – diff choices, diff needs. People want to absorb content on the platform of their choice – a story = pics = video = audio = slideshow == onto diff networks and spread by different.HOW DOES CONTENT TRAVEL?
- Give them the tools (make it easy for them to repurpose) and trust that they’ll make the right decisions, anticipate their behaviour
- You need to produce sharable ideas/stories/concepts that earn a disproportionate share of popular culture (Own a Topic).Constant iterations of your content, not replication of your production content.The open-ended story
- People are overloaded with information, they don’t know what to find where -