Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

1. Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za

2. ‘The more things change, the more they stay the same.’

3. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.

4. More than 3000 books are published every day

5. The no. of SMS’s sent & received each day exceeds the total population of the planet

6. Attention is a commodity

7. So what has changed?

8. PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed

9. Social Media PR = Conversation

10. PR Message Media Public

11. Dedicated function / portfolio

12. Influence / Shape

13. Having complete control means that you become less in touch with your publics

14. If implemented correctly it becomes an ongoing function

15. Social Media PR POA

16. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking

17. Anyone can publish

18. Someone somewhere has something to say about your brand / product / service

19. 1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking

20. Markets are conversations

21. 2. Listen Someone like me – find fans

22. Quality

23. 3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it

25. Find the Fans

26. 4. Community Management Active Transparent Customer service ROI

27. 5. Media Relations Make story creation easy SMPR SM ‘Room’

29. Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR

30. Social Media ‘Room’

31. Monitor

32. 5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify

33. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking

34. Effective Social Media PR adds value, for the brand and the customer

35. If product development is great then the conversation will follow

36. *

37. If your product is ‘un-cool’ then add value through content. Content is King.

38. *

39. - All about people - WOM - Find your brand fans

40. - Learn about Social Media

41. - Create a social media PR plan - long-term - content plan - UGC

42. Content dictates channels – develop a Social Map

43. Move it!

44. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw