This document provides an overview of algorithms for search engine optimization (SEO). It discusses major Google algorithms such as Panda, Penguin, Venice, Hummingbird, and Zebra and how they impact SEO. Panda focuses on credibility, engagement and popularity. Penguin addresses spammy techniques like keyword stuffing. Venice helps localize results. Hummingbird improves how search handles spoken queries. Zebra aims to improve ecommerce user experiences. Overall, the document outlines how following Google's guidelines on topics, links, and content can help a website rank higher in search results.

1. Algorithms for SEO

2. Welcome
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Melien Lavoie
Phone: (860) 214-9900
Email: mel@pluginmuse.com
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3. ‘Digital Universe’
- Space Station
- Shuttle
- Social Media (Process)

4. Google Relativity (Building Blocks)
- Power of Many
- Keywords
- Backlinks
- New Content
- Related Info
What Can Make Me Important?

5. Posting Process
Driving Online Traffic
Use Your
Social Media
How do I get the
most out of my
Business Postings?
With Your
Website
To Drive Traffic

6. Road to Google Ratings

7. Rules of the Road

8. Google Sorts
Algorithms are the computer processes and formulas that take your questions
and turn them into answers. When you use them effectively it can lead to
Search Engine Optimization (SEO)

9. Google Sorting Algorithms
- Panda
- Penguin
- Venice
- Hummingbird
- Zebra
Road Signs (Guidelines)

10. Panda Algorithm
Google Added Panda to sort the good from the bad and to get rid of unrelated
content spamming out related information in online search queries.
● Credibility
● Engaging
● Popularity
● User Friendly
● No Spam

11. Penguin Algorithm
The Penguin update is specifically aimed at developers violating Google
Developers Guidelines by using ‘black-hat’ SEO techniques.
● Keyword Stuffing
● Invisible Text
● Cloaking or
● Redirecting user to another site
● Duplicate Content
● Links from sites with Non-Relevant Content
Good Related Local Links

12. Venice Algorithm
Venice is a localized update to help narrow down relevant information to a
geographical location.
● Title Tag and Descriptions
● Local Content
● Local Links
● Local Testimonials
● Local Directions
● Micro-sites

13. Hummingbird Algorithm
The development of spoken ‘searches’ using smartphones is changing our
keyword phrases and how we find info online. The hummingbird update is
aimed at improving search engine results accordingly.
● Focus Content Around User Needs
● Spoken Keyword Phrases
● Answer Foreseen Questions in Content
Candy Shop,
Suffield CTFind me something
sweet in Suffield...

14. Zebra Algorithm
Zebra is intended to clean up eCommerce websites and to rid the internet of
low quality online merchants.
● Re-evaluate user experience
● Add user friendly elements:
○ Shopping cart that updates
○ Detailed info with policies
○ Shipping and tracking
○ FAQ Forum
○ Register / Login

15. NEW Suffield Chamber Website
Power of Many
(Relativity)
Popular
(Panda)
Unique, Relevant
and Clean Content
(Penguin)
New Content
(Relativity)
Related Content
(Relativity)

16. Panda Algorithm
User Experience:
Visual with Branding
Sorted Content:
Easy to Read
Popularity
Engaging
User Experience:
Interactive
Credible:
Unique Content

17. Penguin Algorithm
Unique and
Relevant Page
Titles
Relevant Content with
Complete Visible
Sentences
Relevant Links
Well labeled
Images with
Keyword Tags
Quality Backlinks

18. Venice Algorithm
Google Places
Local Map
Local
Reviews
Local
Content
Local
Links
Local Title Tag
Meta
Keywords &
Description

19. Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?

20. Get Results
1. How do I Start?
Plug in Session
2. Am I visible online?
SCC Website Orientation
3. Am I doing it Right?
Monthly Facebook Groups
4. Where can I get help?
Facebook FAQ Group
5. Who can teach me?
Seminars, Webinars, Workshops
6. How does it work?
Facebook Community Campaign

21. Strong Community
Real Life:
An active community is a strong one.
Digital World:
A connected community is a
relevant one.