1. Media Pack
london
So, you think you’ve got digital covered?
With an ever-evolving industry, 50% of a marketer’s digital knowledge will
be obsolete in 6 months. The switched-on professional knows that every day
is a school day.
This is where ad:tech London comes in...
We provide agencies, brand marketers, publishers, business owners and
solution providers with the best and most up-to- date interactive media,
advertising and marketing innovations. Running for over 6 years, ad:tech
London is the leading digital marketing event, featuring an exhibition
of 170+ suppliers, over 150 free educational sessions and a leading
international digital marketing conference, all under one roof.

2. We’ve got the ears, eyes and voices
of the leading figures...
Google, Facebook, Microsoft, YouTube and Twitter are all partners of ad:tech – in fact, Facebook chose us
as the only European trade event that they exhibited at for 2010.
We also have the voices of the most innovative brand marketers and practitioners out there, including
Louis Vuitton’s EVP of Digital, Saab’s Global Interactive Marketing Manager, BBC’s Head of Technology
and Audiences, and the Digital Marketing Strategist from Twentieth Century Fox to name a few.
ad:tech is also supported and endorsed by key media and industry contacts including
Let our audience do the talking....
If you are unable to view this movie in the pdf, please click here to see online
Video: Silverstream TV
engage with us at #adtechUK | www.ad-techlondon.co.uk
Media Partners
Associations

3. I know we say it every year, but ad:tech UK is genuinely getting bigger and better!...
Everyone keeps telling me that it’s busier than last year and there’s a better quality of visitor
because everyone is much clued up and engaged!
Tim Kimber, Advertising Industry Partner Marketing, Microsoft
engage with us at #adtechUK | www.ad-techlondon.co.uk
Let our audience do the talking....
Who will you bump in
to at the show?
The ad:tech audience is comprised
of a diverse range of professionals
from across Europe, USA and Asia.
Each year we welcome agencies
(traditional, digital, integrated,
PR, creative and other), marketers
(representing FTSE 500 brands
from a cross section of industries),
publishers (traditional and
online), developers, VCs, SMEs,
entrepreneurs and digital
specialists (e.g. social media,
SEO, mobile, ad networks
and gaming).
I attend ad:tech London to
benchmark our performance and strategy
against the various industries and
companies that are presenting.
Colin Mackenzie, Internet Manager, Tesco
If there is a recession on, no one told the
online marketing industry. Adtech is back in London
and feels louder and brasher than ever. The room
is packed with knowledge-hungry, digital execs
queuing for various wise words about ‘Convert and
Engage’ or ‘Reach and Target’. The dress is smart
casual i.e. suit jacket with jeans, and the atmosphere
is studious, earnest.
Mallard Digital Marketing Blog

4. engage with us at #adtechUK | www.ad-techlondon.co.uk
the reach of ad:tech London...
We reach out to over 4 million marketing professionals via our integrated marketing and PR campaign,
unifying the complete marketing mix. You will see us in the press (Metro, Revolution, Marketing and Real
Business), online (eMarketer, IAB, TechCrunch, Mashable, NMA and Telegraph.co.uk), as well as via our
social channels (Facebook, Twitter, LinkedIn and YouTube) and the regular ad:tech newsletter sent out to
over 36,000 active subscribers.
Here’s just a sample of our activities:
Direct marketing to over 1 million
We reach out to the whole industry via
inserts and ads featured in the leading
media providers including Revolution,
Metro, Real Business Magazine, B2B
Marketing, as well as distributed flyers with
our industry partners including the IDM, IAB
and Utalkmarketing.
PR and editorial reach
ad:tech London produces a regular industry
newsletter that goes out to over 36,000
subscribers, featuring the latest industry and
show news and sponsored features. Our PR
team are also in contact with key technology
and marketing journalists from publications
such as the Mail Online, The Telegraph,
The Independent, FT.com, The Metro
and The Guardian.
Social space
We engage our audience with updates and commentary via our
key social channels – twitter, LinkedIn, Facebook and partner
blogs. The ad:tech Marketing Cow game also generates lots of
interest from a worldwide audience keen to test their marketing
knowledge. www.marketingcow.co.uk
Exclusive distribution of the ad:tech Event
Preview via Marketing Magazine
Our partner Marketing Magazine sends
out the ad:tech Event Preview to its 35,000
subscribers.
E X H I B I T I O N I W O R K S H O P S I C O N F E R E N C E I B U S I N E S S N E T W O R K I N G
21 - 22 September 2010
National Hall, Olympia
THE WORLD’S LEADING
EVENT FOR DIGITAL MEDIA
Join the conversation! Register for FREE today
www.ad-techlondon.co.uk
Join 8,000+ business owners,
marketers and advertisers to
learn from leading online experts
at ad:tech London and harness
the power of digital.
Spice-1920 Metro-HalfPage_v2.indd 2 15/9/10 13:56:56

5. engage with us at #adtechUK | www.ad-techlondon.co.uk
coverage from 2010...
Social and Mobile Headline London’s
2010 ad:tech Conference.
The increase of digital continues to redefine
the business of marketing
Twitter employees are a rarity this side of the Atlantic, so
it was no surprise to see a healthy crowd for this morning’s
opening session “Twitter and Advertising: An engaging
conversation” at digital media conference AdTech.
Microsoft and Yahoo are wise to investigate agency payment
Suspicious information being held about them online, users are
refusing to give out personal details or building false profiles.
Are consumers right to be concerned?
Social recommendations can revolutionise online advertising,
says Google.

6. engage with us at #adtechUK | www.ad-techlondon.co.uk
Jason Franks
Vice President
Europe
> Email
Melissa Wong
Content Manager
+44 (0)20 3180 6516
> Email
Christophe Asselin
Conference & Marketing
Director
> Email
Kate Moulton
Marketing Manager
+44 (0)20 3180 6512
> Email
Anthony Hull
Event Manager
+44 (0)20 3180 6515
> Email
Catherine Thurtle
Editorial & PR Manager
+44 (0)20 3180 6594
> Email
Mélanie Somers
Senior Sales Executive
+44 (0)20 3180 6519
> Email
Neema Patel
Senior Sales Executive
+44 (0)20 3180 6592
> Email
Want to get involved?
Whether you’re a media provider, publisher, supplier to the industry or journalist, we’d like to hear from
you. Please be sure to get in touch to see how you can get involved with ad:tech!
The Direct Marketing Association has enjoyed a great partnership with the ad:tech team...
we are really impressed at the overall high standard of speakers, increased traffic and the general
positioning of our organisation within the show, and subsequently we have had two of our busiest
exhibition days ever!
Commercial Director (Direct Marketing Association UK Ltd)
Exhibiting at ad:tech has meant an absolute milestone in Adtoma´s growth process. The results
from the event surpassed any expectation, resulting in a number new direct customer relationships,
potential agent relationships in Asia and South America and maybe most importantly (for us) our
establishment and commitment to the European markets. We look very much forward to coming
back next year.
COO, Adtoma
The power and reach of digital is a business
reality for SME’s across the UK. For this reason, FBT
are pleased to support adtech London in helping
to take the jargon out of digital and provide sound
advice to business owners all in one place.
Sales Director, Fresh Business Thinking
ad:tech London was the first event
in the UK that Facebook exhibited at
and it’s proven to be extremely useful,
delivering a large number of contacts
with potential advertisers!
EMEA Marketing & Comms Manager, Facebook
Meet the team..

7. About ad:tech
ad:tech was acquired by dmg :: events in
2005. For more than ten years, ad:tech has
provided media, marketing and technology
professionals with the tools and techniques
they need to succeed in a changing
digital world. With 10 shows in 7 countries,
ad:tech’s globally respected roster of
speakers, workshops and exhibitors
continues to make it the preferred resource
and destination for digital marketers
everywhere.
www.ad-tech.com
About dmg :: events
An international exhibition and publishing
company, dmg :: events produce more
than 300 market-leading trade exhibitions,
consumer shows and fairs each year
and publishes 45 related magazines,
newspapers, directories and market reports.
dmg :: events is a wholly-owned subsidiary
of the Daily Mail and General Trust plc
(DMGT), one of the largest and most
successful media companies in the UK.
www.dmgevents.com