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What to Run Before Your Business Plan Course What to Run Before Your Business Plan Course
- 1. What to Run Before Your Business Plan Course John W. Mullins London Business School
- 6. Motivated by Warren Buffett… “ When a business with a reputation for poor fundamentals meets a management team with a reputation for brilliance… it’s the reputation of the former that remains intact.”
- 13. The Seven Domains of Attractive Opportunities Market Domains Industry Domains Market Attractiveness Industry Attractiveness
- 15. The Seven Domains of Attractive Opportunities Macro Level Micro Level Market Domains Industry Domains Market Attractiveness Target Segment Benefits and Attractiveness Industry Attractiveness Sustainable Advantage
- 17. The Seven Domains of Attractive Opportunities Macro Level Micro Level Market Domains Industry Domains Mission, Ability to Aspirations, Execute Propensity on CSFs for Risk Connectedness up and down Value Chain Team Domains Market Attractiveness Target Segment Benefits and Attractiveness Industry Attractiveness Sustainable Advantage
- 21. For the Rest of the Story… The New Business Road Test