A snapshot of social media usage and trends in Portugal. Do you want to know how many people are connecting on Facebook on a daily basis? Or which personality has the fastest-growing profile on Twitter? Check out our infographic.

1. The average European internet user spends between 1.3 to 2 hours per
day on social media, accounting 40% of their connected time.
Internet Users
6.9M
5.2M
48%
SM Users
3.2M
SM Mobile Users
SM penetration
35M followers
14M views
MEO is the top YouTube
b r a n d , a c c o u n t i n g
Uploaded Video Views.
(March 2015)
Sources
Social Marketing Report, March 2015, Portugal, Socialbakers
Social, Digital & Mobile in Europe in 2014, Simon Kemp, We Are Social
Portugueses usam mais as redes sociais do que a média europeia, João Pedro
Pereira, 6/11/2014, Publico
In 2014, 70% of Internet
users were active on
social media. Two years
ago, only the 57% had
access to social media.
36%
used
internet
for voice
or video
calls.
On Twitter, Cristiano Ronaldo is
the fastest-growing profile with the
largest audience in Portugal.
(March 2015)
In 2014, Europe boasts 300M
active social media users.
Social media where users in
Portugal have an account.
Facebook counts 5.2 million
active users.
Talk Social
Social Media
in Portugal
Continente is the Top Facebook
Brand and Rádio Comercial the Top
Facebook Media.
(March 2015)
30% of the total population use
their mobile for social interaction.
Also, 90% search for local
information via their phone, 79%
search for products and 21% have
made a purchase.