The Performance marketing association has launched a new working group called the "Catalyst Group" formed and lead by MediaTrust CEO Peter Bordes. The working groups charter is to foster industry growth and advancement thru technology, innovation and business development within the PMA and performance marketing industry as well as building technology driven partnership into other verticals in the digital media and marketing industry and the finance community.

1. Performance Marketing AssociationCatalyst Working Groupthe DNA of the PMA Finance/VC/Private Equity Corporate Business Development Industry Groups Associations *Technology, Innovation, Incubation & Business Development inside the industry & external = growth *Foster ideas that drive the evolution of performance marketing *shift from 80% service 20% tech to 80% tech 20% service will drive our ability to scale. Open new liquidity channels & create greater efficiency thru automation, analytics & transparency which empower our industry’s ROI Mobile & Apps Social Networks

2. What the industry needs to do now! Share Information about the non compliant affiliates, advertisers & networks to make sure they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do Innovate Become product & technology centric. develop tools, technology, analytics and process to make performance marketing easier and safer to consumer. Drive dynamic end to end value chain quality pricing models MoveUp-Market Provide the transparency, tools, and quality sobrands feel at home. Quality driven to the brand and consumer Collaborate foster long term partnerships & business development so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set

3. Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single transaction*How do we address this new paradigm shift in internet marketing

5. Shift from HIGH volume low quality transaction industry to LOW volume HIGH quality based ROI for

6. consumer + publisher + advertiser = WinWinWin

9. Text Link

10. Banner

11. email

12. Social Media

13. Phone

15. SEM/SEO

16. Text Link

17. Banner

18. email

19. Social Media

21. Radio

22. Printuse chat to upsell other products or offerings conversionSolutions can Increase total sales by up to 20% Typical Traffic Conversion Additional Monetization Landing Page Support Conversion Path Support Traffic Sources

23. The opportunity:Affiliate Marketing Spending

24. Connect & Help Shape the future of Performance marketing http://www.performancemarketingassociation.com http://twitter.com/pmassociation http://www.facebook.com/pmassociation http://www.twitter.com/MediaTrustPete http://www.linkedin.com/in/peterbordes