2. Assessment Objective
AO2: Apply knowledge and understanding
when analysing media products and
processes and evaluating your own practical
work, to show how meanings and responses
are created.
WORD COUNT: 500-750 words
WORTH: 10 marks (10%)
3. Mark Scheme
• Ability to apply knowledge and understanding
when evaluating the production
(knowledge of media theories/concepts and
knowledge of history of
genre/narrative/representation)
• Reference to the degree to which research
informs production.
• Sound structure and well written.
4. Plan
• Summarise your research into five sentences.
• Each sentence becomes your topic sentence for five
paragraphs.
• In your paragraphs, explain exactly where you have applied
what you have learned (specific shots/use of language etc.)
• Refer to facts and figures, where you can. Also refer to
media theory, if relevant.
• If you have subverted your research – you must explain
WHY, especially if you’ve only subverted it in places (e.g. I
wanted the text to resemble the ____ genre through its use
of iconography, but I didn’t want to follow all of its negative
stereotypes).
5. Exemplar Paragraph:
My research informed me that men dominate the action
genre, with over three quarters of action films featuring a
male lead . This supports notions of hegemonic
(source needed)
masculinity and reinforces a culture where “men act and
women appear” (Berger, 1972). I decided to replicate this
in my film poster by choosing a male action lead and
placing him in the centre of the image, which connotes his
importance. The gun in his hand signifies that he is a man
of action, who takes control, reinforcing this notion of
hegemonic masculinity. The blurb on the DVD sleeve
furthers these ideas. My character’s name – Sam Steel –
connotes something cold, hard and dangerous (steel
signifying a blade). The blurb places Sam at the centre of
the narrative, where he has to take revenge for the death
of his wife.
I found that women were often depicted as victims in
action films. For instance.... Therefore, the only female
characters in my film....
