This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
6. PUSH Marketing
Use these to achieve Word of Mouth:
Telemarketing
Trade Shows
Direct Mail
Brochures
Yellow Pages
Editorial
Industry Newsletter
Flyers
Print Ads
Radio Ads
TV Ads
7. PUSH Marketing
to
PULL Marketing
Use these to achieve Word of
Mouth/Social Media:
Telemarketing - Vontoo
Trade Shows – Virtual Booth
Direct Mail – Permission Email
Brochures – Interactive Web
Yellow Pages – SEO/SEM
Editorial – Blogs
Industry Newsletter – RSS Feed
Flyers – Direct to Web
Print Ads – Direct to Web
Radio Ads – Direct to Web
TV Ads – Direct to Web
9. 2 billion emails per second
1 million IM messages per second
8 terrabytes per second of traffic
65 billion phone calls per year
Kevin Kelly Web 3.0 – The web is a black hole
10. Facebook up 700% to 13.8 Billion Minutes.
Twitter up over 3700% to 299 Million Minutes.
LinkedIN up 69% to 202 Million Minutes.
19. The more you publish, the
more search engines love you.
Suggestions for your Industry
• Training videos
• Videos about your projects
• Portfolios
• Industry insights/whitepapers
22. Make sure you are speaking to
your audience and not just
cluttering the space.
Suggestions for your Industry
• Company Updates
• Blog about your work and insights in your industry
• Talk about vendor issues and needs
• Talk about builder issues and needs
23. How do you make sure your
staff is doing what they are
supposed to?
Suggestions for your Industry
• Let them own it
• Set up policies for sharing that promote participation
• Hire a specialist. This is not a secondary item
• Create topics for discussions that your company needs help
figuring out.
24. You work from a set of plans
everyday you should use one
online.
Suggestions for your Industry
• Hire MediaSauce
• Setup a schedule
• Define what needs to be communicated
• What is your capacity?
• Who is responsible for it?
29. Linkedin is your business suit:
•Resume
•Recommendations
•Connections
•Expertise
•Executive Level Search
•Link to your company and blog
30. Search
invite People
Linkedin
photo
thinks you
status should know
Status of your Connections
31. Connections:
For people you
don’t know you can
find out which of
your connections
knows the person
you want to know.
32. Search:
1. People
2. Jobs
3. Companies
4. Answers
5. Inbox
6. Groups
33. Company:
• Hierarchy
• Titles
• Connections
• Location
• Websites
• Male/Female
• New Hires
• Popular
34. Jobs:
• Titles
• Company
• Location
• Date
• Freelancing through
your status
35. Q & A:
Answer questions
to establish
yourself an expert
Ask questions to
get answers from
professionals
36. Groups:
Join Groups to
meet others
Answer questions
in Groups
Make Your Own
Groups
Get Daily/Weekly
Emails from
Groups
37. ROI for Linkedin:
Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on
Linkedin
38. Facebook is my business causal:
Largest Social Network
Over 200 Million Users
Over 100 Million Unique Visitors
39. Facebook: Facebook:
35-54 year old
Over 3.5 hours demographic
for 25-50 years segment not
only continued
to grow the
fastest, but it
accelerated to a
276.4% growth
rate over the
past 6 months.
40. Facebook:
News Feed of Friends
Suggests Friends
Share your news, your
photos, your video –
basically, share your life
Play Games with others
41. Biz Fan Page:
News Feed of Friends
Send messages & events
to Fan Base
Set up Events and
Invites
Use Fans to help
advertise
45. ROI for Facebook:
Keeping up and in front of
clients
Build Fans and Buzz
Measure work time/pleasure
time
Measure social connections
Measure Cost To Advertise on
Facebook
46. Twitter is my cocktail party
Marketing Buzz
32 Million Users
19 Million Unique Visitors
1,192% growth
47. Twitter is:
Write 140 Characters or less
Broadcast to entire network
Real-Time Conversations
@name – means you are talking to that
person but the whole world can see you
Direct Message – speak only to that
person
#hashtags for easy search
48. Following people you
want to know like:
Experts in your field
Potential Customers
Current Customers
Create an Audience
55. ROI for Twitter:
Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on
Twitter
56. ROI for Offline Actions
5
4
3
Value
2
Reach
1
0
Ad PR Earned Word of
Media Mouth
57. ROI for Online Actions
5
4
3
Value
2 Reach
1
0
Online Ads PR Wires Blogs/News Social Media
58. Today’s Take-Aways
Social Media is growing quickly
You must be a part of Social Media
to receive real benefits from
relationships
You must be a valuable member of
community
Virtual Relationships give multiple
benefits for your web presence and
website
59. What I do:
Business Card – Link up with them
in Linkedin and search them out on
Twitter
After some conversations – Add
them to Facebook
60. What do you do next?
1. Start by writing out a plan
2. Assign a trusted staff member to
manage.
3. Set goals for the communication
4. Identify your topics
5. Respond quickly
6. Become a member
Call us if you need some help
61. MediaSauce can help.
- Consulting Time
- Branding
- Web Design
- Video, 3D & Animation
- SEO & PPC
- Social Media Specialists
- Traditional Media
62. Experienced Gunmen For Hire
Talk to the Sauce
Opportunities Assessment – What are your opportunities online and how
to reach them
Project Blueprint – Just need a tactical piece of the pie like website or
video or both
Digital Blueprint – Full blown marketing plan including all the essentials
as well as how to execute
63. Don Schindler
Senior Digital Strategist
How to get a hold of me
don.schindler@mediasauce.com
Twitter: donschindler
IM: donissauced
Cell: 317.496.2334