We like to think we bridge Madison Avenue and Silicon Alley/Valley here at The Media Kitchen. We are attracted to innovative, inventive and entrepreneurial companies and have been working with hundreds, if not thousands over the years. There are some very important lessons we have learned and wanted to share them in this document. Much of the deck is a "talking" deck, meaning it was presented to the agency by Darren Herman in October 2013, so some slides have no words. Contact us for more context around the slides.

1. HOW TO
WORK WITH
STARTUPS
& WHY IT
MATTERS 1

2. WHAT IS A STARTUP?
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3. A 'startup' is a company that is confused about --
1.What its product is,
2.Who its customers are.
3.How to make money.
As soon as it figures out all 3 things, it ceases to be a
startup and then becomes a real business.
Except most times, that doesn't happen.
DAVE MCCLUREVIA QUIBB
3

4. STEVE BLANKVIA QUIBB
A startup is a temporary organization used to search for a repeatable and
scalable business model.
"Temporary" is emphasized because a startup's goal is to cease being a
startup, to graduate up to being a large business or to fail and move on to
another opportunity. An early stage venture that isn't capable of this type
of rapid scale-up is a small business, not a startup.
I also emphasized the verb to "search" because it is a key distinction from
small and large businesses that operate in mature markets.These
businesses execute known business models while a startup searches for
an unknown business model - in order to disrupt existing markets or even
create knew ones.
You use very different techniques to search effectively and efficiently for
something unknown than you do to execute something that is already
known.
4

5. FOUNDER(S)
SMALL TEAM
TECH BASED
VENTURE CAPITAL
5

6. ven·ture cap·i·tal
noun
1.
capital invested in a project in which there is a
substantial element of risk, typically a new or
expanding business.
6

7. 7

8. 8

9. THESE COMPANIES ARE
NO LONGER STARTUPS
9

10. WHY STARTUPS
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11. WHY STARTUPS
INNOVATION
INVENTION
CREATION
ENTREPRENEURIAL
NO BOUNDARIES
BIG IDEAS
11

12. 88 TIPS FOR WORKING
WITH STARTUPS
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13. 1WORKING WITH INNOVATIVE
COMPANIES IS NOT EASY
13

14. 1
WORKING WITH INNOVATIVE
COMPANIES IS NOT EASY
YOUNG, IDEALISTIC, NON-
PROCESS ORIENTED, PERSONNEL
CONSTRAINED
UNDERSTAND THIS. DON’T TRY
PUTTING A SQUARE PEG IN A ROUND
HOLE. BE OPEN.
14

15. 2YOUR PRODUCT IDEA IS NOT ON
THEIR ROADMAP
15

16. 2YOUR PRODUCT IDEA IS NOT ON
THEIR ROADMAP
SELLINGYOUR IDEA TO A
STARTUP
CONSTRUCT A BRIEF DOCUMENT
THAT WILL OUTLINE EXACTLY WHAT
YOU WANT FROM THE STARTUP.
16

17. 3EXECUTION TIMELINES
17

18. 3EXECUTION TIMELINES
TAKE THEIRS AND MULTIPLY BY 3
MAKE SUREYOU BUILD ENOUGH
PADDING INTOYOUR TIMELINES.
18

19. 4RELATIONSHIPS MATTER
19

20. 4RELATIONSHIPS MATTER
HAVEYOU TRIED CONTACTING A
“HOT” STARTUP?
START BUILDING RELATIONSHIPS
WITH VENTURE CAPITALISTS AS
THEY AREYOUR ACCESS POINT FOR
STARTUPS
20

21. 5BE NICE.
21

22. 5BE + PLAY NICE.
YOU MIGHT BEWRITING A
CHECK, BUT THERE ARE
PROBABLY 10 OTHER PEOPLE
WHOWANT TO ASWELL.
22

23. 6NOT EVERYONE IS
ENTREPRENEURIAL.
23

24. 6NOT EVERYONE IS
ENTREPRENEURIAL.
DON’T SWIM AGAINST THE
CURRENT.
FIND THOSE WHO ARE AND GIVE
THEM THE TOOLS TO SUCCEED.
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25. 7FEEDBACK CAN BE TRANSFORMATIONAL.
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26. 7FEEDBACK CAN BE
TRANSFORMATIONAL.
PROVIDING STARTUPSWITH
CONSTANT FEEDBACK
ULTIMATELY HELPS THEM
SUCCEED.
PROVIDE HONEST AND THOUGHTFUL
FEEDBACK AS TO WHY OR WHY NOT
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27. 8VISIONARY THINKERS
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28. 8VISIONARY THINKERS
SOMETIMES IT’S HARD TOWRAP
YOUR HEAD AROUND A VISIONARY
IDEA
CHALLENGEYOUR STAFF
CONSISTENTLY WITH BIG IDEAS.
STRETCHING THE MIND HELPS GET
TO BIG IDEAS.
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29. +
+
+
+
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30. FURTHER READING.....
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31. IFYOU DO NOT HAVE A
TWITTER ACCOUNT, GET
ONE TODAY. MANDATORY.
YOU DO NOT HAVE TO
TWEET, BUT LEARN HOW TO
CONSUME CONTENT ON
THE FEED.
31

32. @davemcclure @MikeBrownJr @chrisfralic @garyvee
@boughb @ganeumann @ceonyc @caro
FOLLOW @
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33. 33

34. THE MEDIA KITCHEN
WWW.MEDIAKITCHEN.TV
@THEMEDIAKITCHEN
PRESENTED BY DARREN HERMAN, CHIEF DIGITAL MEDIA OFFICER @DHERMAN76
OCTOBER 2013
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