Analysis of magazine adverts

1. Assignment 7 –
Magazine Advert Analysis
By Conor Dreelan

2. Magazine Advert 1 –
Florence and The Machine
• The large photo of Florence draws attention to the reader and it stands
out from all the small writing.
• Florence is large and bold at the bottom of the page. It underlines the
whole advert which finishes off the cover nicely.
• Her red hair is used in this picture to gain the viewers immediate
attention and it can also allow the readers to assume this is her unique
look and unique selling point.

3. Magazine Advert 2 –
Mumford and Sons
• The photos of the band members shows them holding the instruments they
play which portrays their authenticity in music and gives you an idea of what
to expect when they perform live.
• At the bottom of the magazine advert, the three hit singles by Mumford and
Sons are shown. This highlights the bands popularity and helps to promote the
album with well known songs.
• The historical and fancy writing helps reinforce the style of the music and the
band as they are known for their old fashioned instruments and
settings/clothing.

4. Magazine Advert 3 –
Ellie Goulding
• The album is mainly focused around promoting Ellie Goudling’s
image. She fills up the whole advert and is covered in sparkles and
a gold dust. It enhances the beauty of her image.
• There are reviews and starred ratings at the bottom of the advert to
help promote the success of the hit single ‘Lights’.
• The lighting is quite angelic which accentuates the ‘perfect’ image
she gives off in the media.

5. Magazine Advert 4 –
Calvin Harris
• The colour pink definitely reinforces the song being promoted as its called
‘How Deep Is Your Love’. Often the emotion of love is associated with reds
and pinks.
• The girl in the photo is wearing very trendy clothes as well as an Adidas cap
which gives the cover a very modern feel. She is also wearing lots of makeup
and lipstick which gives the idea that she wants to look good for ‘love’.
• The artists name is unusually quite small for a magazine cover but this could
be because he is already a very big artist and would rather promote his song
instead of himself.
• At the top of the advert there are two ratings of 5 stars which help promote
the success of the song.

6. Magazine Advert 5 –
Adele
• This magazine advert is very simplistic and calm which reinforces Adele’s
style of music in the way its relaxing and beautifully written.
• The photo of Adele is positioned to the right of the magazine to give space
for the album she is promoting. The writing is very bold and the white
colour works well with the dull background to help it stand out.