Brand Journalism workshop 14-15th April 2011 was an international event organized by Media education CEE

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3. WordPress.org

4. Steps
1. Register a domain name or URL, such as
YourCompanyNews.cz.

5. Steps
2. Website hosting, the Internet portal for your
site. Recommend: Hostgator.com.

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3. Download WordPress for free from
WordPress.org. Install and activate.

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4. Develop a site custom look or theme.
Recommend: Solostream.com
Email: PragueVIP@Solostream.com

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5. WordPress “plugins” or special features to
power search engine optimization (SEO),
social media, display video, visitor
interaction & traffic.

9. WordPress Plugins
• SEO - SEO Smart Links & Google XML
Sitemaps.
• Social media - AddThis.
• Visitor connection - Contact Form 7
• Traffic monitor - Woopra.com & Google
Analytics

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6. News style editorial content, updated
regularly.
- Original news stories
- Photos and visuals
- Video using YouTube.com
- Live newsfeed, Twitter, social media

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7. Register and become active at social
media sites.
Twitter.com
StumbleUpon.com
Facebook.com
others ...

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7. Promote the site.
Email signatures
Tell friends, associates
Include in all marketing
Inform the media

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