1. by

2. 1. Media snapshot
2. TV advertising
3. Press advertising
4. Outdoor advertising
5. Cinema advertising
6. Radio advertising
7. Online advertising

3. • Media investments
• Media mix
• Biggest players
• Sectors

4. European Comission: „Fastest growth
among EU will be noted by Poland„
(even up to 2,7%)
Olli Rehn: „Poland is the only EU
country not suffering from recession
and financial crysis”
Unemployment - according to 2012
forecasts the unemployment rate at the end
of 2012 will amount to 12,3%, in
comparison to 12,4% from the end of 2011.
This shows that the Polish government is
not expecting a considerable improvement
of the labor market situation.
Source: EU Comission, GUS

5. Television 3,000
Mln
Radio 2,500
2,000
Magazines
Jan - March 2012 1,500
Newspapers
Jan - March 2011 1,000
Outdoor
Jan - March 2010 500 2010 2011 2012
Cinema
0
0 2,000,000,000 4,000,000,000 1 2 3 4 5 6 7 8 9 10 11 12
After 1Q of 2012 advertisers invested 6% more vs. 1Q 2011, while considering
media ratecard revenues. While considering net media investments minor decrease
of expenditures is observed (-2,4%).
Source: Kantar Media, ratecard expenditures

6. Aflofarm remains No1. on media market. The highest increase of media
expenditures is noted by Jeronimo Martins (Biedronka) and Kulczyk Tradex.
Source: Kantar Media, ratecard expenditures

7. COMPUTER & AUDIO VIDEO
100%
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
90% 5%
4% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
4% 3%
5% 3%
80% 7% CLOTHING & ACCESSORIES
7% 6%
6%
70% 6% 7% TRAVEL / TOURISM / HOTELS & RESTAURANTS
6%
8% 7% BEVERAGES & ALCOHOLS
60% 10%
9% 7% LEISURE
50% 7%
7% 8%
8% OTHERS
40%
9% 8% AUTOMOTIVE
15%
30%
13% 12% FINANCIAL
20% 13% HYGIENE & BEAUTY CARE
12% 12%
10% MEDIA, BOOKS, CDs AND DVDs
11%
12% RETAIL
0% 17%
2010 FOOD
2011
TELECOMS
Jan - March 2012
PHARMACEUTICAL PRODUCTS, MEDICINE
At the beginning of 2012 Medicine sector is No.1 with its share on the
level of 17%. On the next positions are Telecoms and Food.
Source: Kantar Media

8. bridges
airports
Upcoming tournament strongly attracts
marketers. It is observed OOH benefits
the most among all media, but other stadiums
also offer „Euro suited” products…
Prognosis of media net inflations for 2012
TV: 0% Magazines: 1%
…however we estimate in 2H of 2012
Online: 6% media market will face slowdown of
Radio: 4%
media expenditures. YoY media
OOH: 2% expenditures shall oscillate on the level
Dailies: 0%
from 2011.
Cinema: 3%

9. Digital Integration will speed up
TV will continue high share in the market
Digital market will continue to grow very
TV will still be main medium used by
fast. New formats will be expanded (esp.
advertisers. In June/July due to Euro 2012
VOD services and streaming). Search will
we will observe higher inflation especially in
continue to win over Display ads and lead
TVP – official broadcaster which already
generating activities will be favored
claims 50 m PLN loss on the event
Ad market continuous to show nervousness
OOH will be more cluttered in summer and instability due to global economy.
months due to increased demand over Euro Marketers will be observing global economy
2012. and in case of recession or problems this
Early booking to get premium access is will be influencing marketing budgets. In
required for May – July period as most case of budget cuts and lower incomes by
advertisers will be insisting on OOH due to media owners special deals and last minute
increased traffic outside. International offers can be expected.
brands can appear on OOH to attract
visitors from abroad.

10. • Average Time Viewed
• All time viewing
• GRP’s total
• Seconds sold
• Nice to know

11. 300
280
260 2010 2011 2012
240
220
200
180
160
140
120
100
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52
Due to the structure of the Polish society (70% of them living in small cities and villages)
TV is still well consumed (over 3h 20min per day) and most often used by marketers.
Source: AGB Nielsen Media Research

12. State owned & politically biased loses shares in all time viewing. UEFA
Euro 2012 official broadcaster already announced 50m PLN loss on the
event. Hard start of 2012: channel sells even 16% less airtime than y.a.
Still fashionable among advertisers which drives costs. Will be sold soon
which might cause market turbulence in 2012 as new owner will impose
inflation unacceptable to most of the market
One man show (Z. Solorz). Bought biggest telecom (Plus GSM) recently
and will try to change market offering soon (Internet + TV services)
Extremely successful changed thematic channels into mainstream player
Secured strong position on the market of thematic television

13. Share of Viewing by Stations Group (All 16-49)
others Big 4
100%
90%
25.6% 29.0% 33.4%
80% 40.7%
70%
60%
50%
40%
74.4% 71.0% 66.6%
30% 59.3%
20%
10%
0%
May
Nov
May
Nov
May
Nov
May
Nov
May
Nov
May
Nov
Jul
Jul
Jul
Jul
Jul
Jul
Jan
Jan
Jan
Jan
Jan
Jan
Mar
Mar
Mar
Mar
Mar
Mar
Sep
Sep
Sep
Sep
Sep
Sep
TV is cluttered and share of thematic channels is growing. Mainstream channels
fight for the inventory - also by introducing new thematic stations. Only in 2011
there were 13 new thematic stations introduced (monitored channels).
Source: AGB Nielsen Media Research, TG:All 16-49

14. Others At Media
14% Discovery
27% 3%
TVP1
12%
TVP2
TVN
10%
17%
Polsat
17%
TG: All 16-49
Source: Nielsen Audience Measurement

15. 2,500,000
2,000,000
+3%
+7%
+13% +8%
1,500,000
+2%
+9% -4%
+12%
1,000,000 +14%
+12%
+20%
500,000 +4,4%
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 - April 2011 2012
Jan Jan - April
By April of 2012 total number of generated GRP’s is higher than in 2011. We
estimate stronger activity before and during Euro 2012, afterwards the dynamic
shall be slower.
Source: AGB Nielsen Media Research, TG: all 16-49

16. no of seconds sold - Total TV
8,000,000
7,000,000
6,000,000
5,000,000
no of secs
4,000,000
3,000,000
2,000,000
1,000,000
Total TV 2008 Total TV 2009 Total TV 2010
Total TV 2011 Total TV 2012
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
weeks
Over 20% more seconds were sold by broadcasters in 2012. We observe
strong beginning of 2012 – mainly thanks to thematic channels/packages.
Source: AGB Nielsen Media Research

17. 250,000 no of seconds sold - TVP1+TVP2
120,000 no of seconds sold - TVN
100,000
200,000
80,000
no of secs
150,000
no of secs
60,000
100,000
40,000
50,000 20,000
TVP 2008 TVP 2009
TVN 2008 TVN 2009
TVP 2010 TVP 2011
TVP 2012 0 TVN 2010 TVN 2011
0
1 3 5 7 9 111315171921232527293133353739414345474951 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
weeks
140,000 no of seconds sold - POLSAT 4,000,000 no of seconds sold - AtMedia
120,000 3,500,000
100,000 3,000,000
2,500,000
no of secs
80,000 no of secs
2,000,000
60,000
1,500,000
40,000
1,000,000
20,000 500,000
Polsat 2008 Polsat 2009
0 Polsat 2010 Polsat 2011 0 AtMedia 2008 AtMedia 2009
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 1 3 5 7 9 111315171921232527293133353739414345474951
weeks
Source: AGB Nielsen Media Research

19. Program Date Audience AMR % Program Date Audience AMR %
RANCZO 2012-04-01 2 182 874 12,00% M JAK MILOSC 2012-04-02 2 781 872 15,29%
SPORT 2012-04-01 1 777 964 9,77% BARWY SZCZESCIA 2012-04-24 1 731 447 9,51%
PROGNOZA POGODY 2012-04-01 1 752 860 9,63% BITWA NA GLOSY 2012-04-24 1 725 405 9,48%
OJCIEC MATEUSZ 2012-04-12 1 661 621 9,13% KULISY SERIALU M
WIADOMOSCI 2012-04-01 1 558 226 8,56% JAK MILOSC 2012-04-16 1 541 246 8,47%
NARZECZONY MIMO NA DOBRE I NA ZLE 2012-04-13 1 507 981 8,29%
WOLI 2012-04-08 1 522 422 8,37% KOCHAM CIĘ POLSKO 2012-04-13 1 161 877 6,38%
Program Date Audience AMR %
MUST BE THE MUSIC - Program Date Audience AMR %
TYLKO MUZYKA 2012-04-01 2 120 789 11,65% X FACTOR 2012-04-07 1 892 834 10,40%
TERMINATOR KUCHENNE
OCALENIE 2012-04-02 1 788 703 9,83% REWOLUCJE 2012-04-05 1 878 149 10,32%
KOD DA VINCI 2012-04-16 1 681 089 9,24% FAKTY 2012-04-09 1 718 029 9,44%
LIGA MISTRZOW 2012-04-25 1 600 520 8,80% PRZEPIS NA ZYCIE 2012-04-17 1 693 597 9,31%
WYDARZENIA FLESZ 2012-04-12 1 595 122 8,77% ZMIERZCH 2012-04-09 1 609 627 8,85%
GOT TO DANCE: BOKSER 2012-04-08 1 594 851 8,76%
TYLKO TANIEC EXTRA 2012-04-22 1 534 309 8,43%

20. The biggest sport tournament in Poland ever, coming soon in TVP.
Broadcasts: Polish National Team Matches:
-16 matches in
The Group Stage:
-15 matches in -8 June 2012; 4:00 p.m. (Opening Match
-Broadcasts in line with and In Warsaw)
-12 June 2012; 8:05 p.m. (Warsaw)
-16 June 2012; 20:05 p.m. (Wroclaw)
Quarter-finals (if we qualify):
-21 or 22 June 2012; 8:05 p.m.
Semi-finals (if we qualify):
-27 or 28 June 2012; 8:05 p.m.
Source: TVP

21. Accompanying Euro 2012 programs:
-BIAŁO-CZERWONI – everyday magazine
-PORANEK Z EURO- everyday magazine
-POLSKA GOLA
-KLUB KIBICA POLSKA 2012- everyday reports from
fan-zones
-PIŁKARSKIE INFO- after news services
-PIŁKARSKI WIECZÓR
Source: TVP

22. • Investments
• Seasonality
• Players and sectors
• Publishers
• Print - nice to know

23. 5,000,000,000
Full Year Jan - March
4,500,000,000
4,000,000,000
3,500,000,000
4,739,082,125
4,452,430,098
3,000,000,000
1,031,350,390
1,012,805,164
2,500,000,000
936,191,144
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
2010 2011 2012
At the beginning of 2012 print revenues increased by 2%. We predict rather
decrease of investments during the year, especially after Euro 2012.
Source: Kantar Media

24. 500,000,000 45,000
450,000,000 40,000
400,000,000
35,000 Investments 2010
350,000,000
30,000 Investments 2011
300,000,000
25,000
Investments I - III
250,000,000 2012
20,000
200,000,000 Insertions 2010
15,000
150,000,000 Insertions 2011
10,000
100,000,000 Insertions I - III 2012
50,000,000 5,000
- -
1 2 3 4 5 6 7 8 9 10 11 12
Advertisers invested 10% more in press vs. Jan-June 2010, but bought
only 5% ads more by media sold 6%is stillinsertions than in 2011.
After 1Q of 2012 print this period (it less less by 1% than in 2009)
Source: Kantar Media

25. 200,000,000 30,000
180,000,000
160,000,000 25,000 Investments I - III
2010
140,000,000 20,000
120,000,000 Investments I - III
100,000,000 15,000 2011
80,000,000
60,000,000 10,000 Investments I - III
2012
40,000,000 5,000
20,000,000 Insertions I - III
0 - 2010
Insertions I - III
2011
Insertions I - III
2012
We observe significant increase of expenditures on
Media, Books, CD’s, Hygiene & Beauty care and Pharmaceutical products.
On the other hand Automotive sector, Financial and Retail are rather pulling back
from print media.
Source: Kantar Media

26. 200,000,000 35000
180,000,000
30000
160,000,000 Investments I - III
2010
140,000,000 25000
120,000,000 Investments I - III
20000 2011
100,000,000
15000 Investments I - III
80,000,000
2012
60,000,000 10000
40,000,000 Insertions I - III
5000 2010
20,000,000
0 0 Insertions I - III
2011
Insertions I - III
2012
In 1Q of 2012 Agora is publisher No1 (considering media
revenues), Bauer on the second place.
Source: Kantar Media, M&MP

28. 450000
400000
350000 Fakt Gazeta
Codzienna
300000
Gazeta Wyborcza
250000
200000
Super Express
150000
100000 Rzeczpospolita
50000
Dziennik Gazeta
0 Prawna
„Fakt” is constantly the leader among dailies. The second in the ranking
„Gazeta Wyborcza” noticed significant drop of readership in 2012.
Sales of „Super Express” and „Rzeczpospolita” remain on the level from 2011.
Januar peak for DGP caused by added CD supplements.
ZKDP: 01.2011 – 03.2012

29. 450000
Tygodnik
400000 Angora
350000
Gośd
Niedzielny
300000
250000 Uważam Rze
inaczej
200000 pisane
150000 Polityka
100000
Wprost
50000
0
Newsweek
Polska
Angora is still the leader among weekly reviews. Strong position is held by
Uważam Rze.
ZKDP: 01.2011 – 02.2012

30. „Gazeta Sport.pl „Skarb Kibica Euro 2012 Polska –
Magazine issue in Gazeta Wyborcza.
Ukraina”
Special issue in „Przegląd Sportowy”

31. Vademecum Kibica Euro 2012
„Niezbednik Kibica”
Separate title issued by Fakt.
Separate title issued by PolskaPresse.

32. • Investments
• Seasonality
• Market shares
• Ad types
• AMS METRICS

33. 1,400,000,000
Full Year Jan - March 2012
1,200,000,000
1,000,000,000
1,246,985,893
800,000,000
1,185,675,851
301,349,933
261,124,082
268,129,850
600,000,000
400,000,000
200,000,000
0
2010 2011 2012
In 1Q of 2012 advertisers invested 12% more in comparison to the same period of
2011 (on the ratecard basis). Prognosis for 1H of 2012 are rather optimistic, mainly
because of Euro 2012.
Source: Kantar Media

34. 140,000,000
130,000,000
120,000,000
110,000,000
100,000,000
90,000,000
80,000,000
70,000,000
60,000,000 2010 2011 2012
50,000,000
40,000,000
1 2 3 4 5 6 7 8 9 10 11 12
In 2012 months May, June and July shall be very strong as a result of Euro
2012. Even now (March) we observe stronger media activity.
Source: Kantar Media

35. 2010 2011 Jan - March 2012
AMS AMS
AMS
STROER POLSKA STROER POLSKA 16%
15% STROER POLSKA
25% 31% 32% 33%
CITYBOARD MEDIA CITYBOARD MEDIA 9%
10% CITYBOARD MEDIA
10% CLEAR CHANNEL CLEAR CHANNEL
POLAND
16% 14%
POLAND CLEAR CHANNEL
15% 19% Others 27% Others POLAND
28%
Outdoor market is consolidated. Over 84% of the market is held by 4
biggest media owners.
AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with
28% share is on the second position.
Source: Kantar Media

36. 200
180 Jan - March 2010 Jan - March 2011 +20%
160
Jan - March 2012
140
120
100
80
-2% +12% +2%
60
40
20
-
Billboard Backlight Citylight Frontlight
Investments on Billboards are decreasing, on the other hand we
observe growth of expenditures on Backlights, Frontlights and
Citylights.
Source: Kantar Media

38. The brand 'TPSA' was changed to Orange. They want to attract the attention of the public by
placing the largest (over 100 m high building) in Poland, an outdoor advertising on the
facade of the Novotel.
http://wiadomosci.gazeta.pl/wiadomosci/10,114927,11551125,Show_z_okazji_fuzji_TP_z_Orange.html

39. The company Orange has prepared a balloon for 30 people with a panorama view of Warsaw
from a height of about 200 meters. Balloon will be an attraction for fans at UEFA Euro 2012
because of its location near the National Stadium.

40. At the entrance to the center underground , Orange placed a 10 meter high cube-shaped
stage . Location of the scene was chosen because of the heavy traffic of pedestrians, who can
listen to live music and enjoy free Wi-Fi.

42. 800,000,000
Full Year
700,000,000
Jan - March 2012
600,000,000
500,000,000
709,250,418
193,626,789
663,837,150
400,000,000
300,000,000
200,000,000
100,000,000 +64%
0
2010 2011 Jan - March 2012
Advertisers invested over 64% more in 1Q of 2012 vs. 2011 (considering monitored
players: NAM and Multikino). It is mainly caused by in-house campaign conducted
by Multikino in January.
Source: Kantar Media

43. 100,000,000
90,000,000
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
2010 2011 2012
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12
1Q of 2012 is very strong, however does not translate into increase of
cinema audience.
Source: Kantar Media

44. HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
HYGIENE & BEAUTY CARE
100% 2% OTHERS
2%
90% 1% 3% 4% TRAVEL / TOURISM / HOTELS & RESTAURANTS
3%
5%
8% 6% CLOTHING & ACCESSORIES
80% 6%
4% 7%
6% PHARMACEUTICAL PRODUCTS, MEDICINE
70% 3%
11% HOUSEHOLD APPLIANCES, FURNITURE &
8%
DECORATION
60% 11% COMPUTER & AUDIO VIDEO
7%
15%
50% 5% FINANCIAL
14%
13% BEVERAGES & ALCOHOLS
40%
20% RETAIL
30% 15%
17% AUTOMOTIVE
20% MEDIA, BOOKS, CDs AND DVDs
20% 22%
14% TELECOMS
10%
FOOD
0%
LEISURE
2010 2011 Jan - March 2012
In 2012 biggest sectors are Leisure, Food and Telecoms. Media
sector increases its shares, whereas Computer & Audio Video and
Automotive sectors are rather in retreat.
Source: Kantar Media

45. Jan - March 2012
2010 2011
MULTIKINO MULTIKINO
MULTIKINO
NEW AGE NEW AGE
35% MEDIA MEDIA 46% 54%
44%
65% 56%
NEW AGE
MEDIA
Polish cinema market is very consolidated – there are only 2 media
owners which are monitored (third biggest player - Kinads).
In Jan - March 2012 Multikino revenues are higher that NAM. It is
mainly caused by in-house campaign conducted by Multikino.
Source: Kantar Media

47. 6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000 2012 2011 2010 2009
0
January February March April May June July August September October November December
Considering cinema audience 1Q of 2012 was weaker while comparing to the
same period of 2011.
Source: NAM

48. • Investments
• Seasonality
• Media owners
• Media shares
• Radio – nice to know

49. Full Year Jan - March
3,000,000,000
2,500,000,000
2,000,000,000
3,119,219,051
844,376,382
2,478,233,145
715,370,263
1,500,000,000
536,857,740
1,000,000,000
500,000,000
0
2010 2011 2012
Strong 1Q of 2012 for radio. Revenues were higher by 18%
while comparing to 2011.
Source: Kantar Media

50. 390,000,000
340,000,000
290,000,000
240,000,000
190,000,000
140,000,000
2010 2011 2012
90,000,000
40,000,000
1 2 3 4 5 6 7 8 9 10 11 12
We observe typical seasonality of radio expenditures.
Source: Kantar Media

51. 2010 2011 Jan - March 2012
RMF FM RMF FM RMF FM
ZET ZET
PR 3 PR 3 ZET
27% 32%
47% PR 1 43% PR 1 38% 35%
Others Others PR 3
21% PR 1
17%
19%
2% 3% 3% 5% 3%
5%
Strong 1Q of 2012 for RMF FM with its SoS on the level of
35%, whereas main competitor radio Zet notes only 19%.
Source: Kantar Media

52. 2% Jan - March 2012
2010 GRUPA RMF 2011 GRUPA RMF
2% 10% GRUPA RMF
EUROZET 2% EUROZET
EUROZET
12% GRUPA RADIOWA 12% GRUPA RADIOWA
8% 33% TIME TIME 11% 40% GRUPA RADIOWA
10% 39% TIME
POLSKIE RADIO
POLSKIE RADIO 15% AGORA S.A.
3% 17% AGORA S.A.
AGORA S.A. Others
25% 22%
20% Others
Others
For the last years RMF FM and Zet have been the biggest radio stations
on Polish market.
An important role is played by radio packages like: Drapacz
Chmur, Package Złote Przeboje, RMF na Maxxxa and others.
Source: Kantar Media

54. Significant increase in Internet
Significant increase in Internet users and
Internet penetration
users and Internet penetration
Most of Internet users are 15 – 39 years
old (almost 70% of Total).
We can also notice overrepresentation in
this group
Source: NetTrack November 2011

55. Sex
49.84%
50.16% men
women
Place of living
45.00%
40.00%
35.00%
30.00%
25.00%
20.00% % of internet users group
15.00% % of population
10.00%
5.00%
0.00%
Cities 500k+ Cities 200- Cities 100- Towns 20- Towns 20k+ Villages
500k 200k 99k
55
Source: NetTrack November 2011

56. Spendings (mln PLN)
500 453
400 371
Online expanditures are constantly
300 growing
200
100
0
2010’Q3 2011’Q3
Budget split by medium
2% 2%
100%
90%
6% 7%
Display share decreased in favour
17%
80% 19% Other
of SEM share
70%
E-mail
60% 30%
34%
50% Yellow Pages
40%
SEM
30%
20% 45% Display
38%
10%
0%
2010'O3 2011'Q3
source : IAB AdEx 2011’Q3 , PwC

57. Increase in the use of main types of advertisements
(2011’q3/2010’q3)
40%
35% 34%
31%
30%
25%
20% 17%
15% 13%
10%
5%
0%
Yellow Pages SEM E-mail Display
Every online channel noted significant growth
source : IAB AdEx 2011’Q3 , PwC

58. Spendings by sectors 2011’Q3
finance 17%
trade 11%
free time 10%
telecommunication 10%
media, books, CDs, DVDs 9%
real estate 7%
automotive 7%
hygiene and care 5%
food 5%
travel and tourism, hotels and restaurants 3%
housewares, furniture and decorations 3%
computers and audio-video 3%
beverages and alcohol 3%
education 2%
clothing and accessories 2%
pharmaceuticals, drugs 2%
household products 1%
Finance remains the largest sector in terms of online expenditures.
source : IAB AdEx 2011’Q3 , PwC

59. In 2011 Nasza Klasa lost its leading position in Social Media. FB and YT
are the winners of 2011 in terms of reach growth.
59
source : Megapanel PBI, 12.2011

60. Total reach of group-shopping websites
Do you know any of
number of users
reach group-shopping website?
2010 2011
I don't know any. 50% 15%
Groupon.pl 34% 75%
Group-shopping platforms were the fastest growing online area.
At the end of the year number of users was higher than 6 mio.
After group-shopping boom we can expect a slight slowdown.
60

61. We never know which fanpage can make a success but it’s safe to say that Facebook users like to
get discounts and coupons – it can make them like a brand.
The more attractive content you
have the more opportunities to
increase number of total views
you have. However it is
important to have entertaining
and viral content to engage
people.
61
Source: SocialBakers, February 2012

62. NK
Games
Facebook
Allegro
Onet
It’s not surprising that the most popular
YouTube keywords are those connected with the
most popular domains.
WP However it is interesting that Polish users
are so keen on games.
Program
Mail Box
Google
62
Source: http://www.google.com/insights/search/#geo=PL&date=1%2F2011%2012m&cmpt=q

63. The most popular VOD platforms
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Ipla Vod.onet.pl Tvnplayer.pl Iplex.pl Tvp.pl/vod Kinoplex.gazeta.pl
63
source : Megapanel PBI, 11.2011

65. writers - 3 mln Polish blog readers are
the most attractive
social group
• Before 35 years old –
readers - 11 mln 89,8%
• Come from large urban
areas – 75,5%
93,7% of bloggers are willing to cooperation • Working – 70,4%
with companies, instiututions and
organizations

66. lifestyle
Twój Styl Monthly – Blog Makelifeeasier.pl –
305 thousand readers 658 thousand readers
culinary
Kuchnia z Okrasą TVP1 Blog
– 604 thousand Kwestiasmaku.com –
viewers 620 thousand readers

67. influential
Weekly – Blogs – Kominek .es .tv .in –
Polityka, Wprost, Newsweek 220 thousand readers
Polska – 185 thousand readers
travel
Podróże Magazine – Blog Ibedeker.pl – 28
23 thousand readers thousand readers

68. 35 k
Example of the most readers
famous bloggers monthly
Natalia Hatalska
hatalska.com 21 k readers
monthly
Dominik Kaznowski Maciej Budzich
kaznowski.blox.pl mediafun.pl
15 k readers
monthly
127 k
readers
monthly
Eliza Mórawska Kominek .in .tv .es
whiteplate.blogspot.com
85 k
Piotr Waglowski
readers
waglowski blog
monthly prawo.vagla.pl
10 k
readers
monthly

69. Find us on Facebook

70. Media Direction Group webpage:
www.mediadirection.com.pl
In case You have any further questions
concerning Media Landscape
Updater, please contact Andrzej Piskorek
piskorek@mediadirection.com.pl