Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Bauer Media partnerships deliver results through insight and content
Semelhante a Bauer Media partnerships deliver results through insight and content (20)
Mais de MediaCom Edinburgh
Mais de MediaCom Edinburgh (14)
Último
Último (20)
Bauer Media partnerships deliver results through insight and content
- 2. UPER CONNECTED MEDIA PARTNERSHIPS S MediaCom Edinburgh 10th October 2013 Dilupa Nanayakkara, Head of Strategy, Bauer Media
- 3. BAUER MEDIA GROUP: GLOBAL 4 Continents - 17 Countries OVER 570 MAGAZINES OVER OVER 300 50 DIGITAL PRODUCTS RADIO & TV STATIONS 200 MILLION REACH
- 4. 53 Magazines 43 Radio Stations 07 Television 20 Million REACH AT ANY ONE TIME REACHING OVER 2/3 OF ALL WOMEN AGED 15-34 39% THAT’S OF THE POPULATION! REACHING 62% OF ALL 15-24 36% OF ALL ABC1s
- 9. Heat & C4 LIVE Dual screen Companion shows O2 GoThinkBIG Matalan Closer & ITV Partnership
- 10. O2 GoThinkBIG
- 12. 1 INSIGHT O2 ‘Think Big’ CSR 2 3 IDEA GOTHINKBIG EXECUTION Editorial + 4 RESULTS No.10 Support Commercial A social media hub and partnership between O2 and Bauer Media 16-24s Second highest unemployment Support and inspiration for young people seeking work & 16-24s Want real opportunities and career advice from trusted people Features Opportunities Tools Conversations 2,500 + Skills and experience in first 3 months. Commitment to bridge skills gap for 46,000 over 3 years Social enterprise partners:
- 14. H OW TO GET THE BEST WHAT TO DO MOST IMPORTANTLY Test, test, test…. That grumble can become a truth Launch product will change Identify stakeholders: working group Be agile Weekly conference calls Invest in a great Project Manager
- 16. 2 IDEA 22+ week partnership 1 4 INSIGHT Value, editorial, pap er technology, AFP 3 EXECUTION Creative execution This morning partnership “Window to the high street” Front page flash RESULTS Increase in driving traffic to Matalan online sales, increasing footfall & basket size Retail partnership with Matalan stores Fashion sense TV Database of 11m matalan customers Exclusive subs deal with Closer & heat Editorial support Editorial tweets Curator for MATALAN Kat Byrne Future: adding Bauer Radio to the mix
- 18. H OW TO GET THE BEST WHAT TO DO MORE IMPORTANTLY Be clear on individual roles Trade + PR is aligned Understand how the advertiser will measure success Contingency budget - don’t spend it
- 19. Heat & C4 LIVE Dual screen Companion shows
- 21. 1 INSIGHT Increase in dual screen technology 2 3 IDEA EXECUTION Simulcast live programmes on E4.com and heatworld.com 4 RESULTS HOLLYOAKS + REVENGE Increase in young people using Twitter Fans, cast & Unseen footage Prompting fans to go to their mobile devices MIDNIGHT BEAST 23M Generating the most buzz online +20% +37% +23%
- 22. H OW TO GET THE BEST WHAT TO DO MORE IMPORTANTLY Spend time on what matters Right platform – right audience Focus on the technology and the smooth transition We’re Creatives not IT Avoid having to pay for extra talent Twitter feeds go global
- 23. F AMILY Your Partnership will be like a family: dysfunctional but you will learn to make it work!