2. I have used a tagline for
my poster as it is a
conventional tool used
to lead the audience to
the title. My tagline
incorporates a
rhetorical where I
directly question the
audience as to ‘Do you
know what hides inside
you?’. However as I
have already created
social networking sites
such as Facebook and
Twitter to market my
trailer, I will use the
social platform to
receive feedback about
how I could improve my
products.
I have placed the credits
at the bottom of my
poster about the main
characters which are
featured in my film
which is a convention
for all posters.
I have used half an image of
my prop which was the evil
doll. I got the idea of using
half the image when
researching and planning
when I came across the
poster of ‘The bride of
chucky’. This gives the poster
a mysterious feel to it as you
can not see the other half of
the face which is why I
decided to use the same
technique in my poster.
I thought that the horror
theme should be established
through the title as titles are
very important so I decided to
use the stretched almost
dripping like font in dark red,
with a white splattered
outline. The font style and
effects on the font makes my
poster stand out especially
the title.
The date has also been placed at the bottom
of the poster. My film will be realising on
October the 31st, I decided this date as it was
the day of Halloween. This date will add to
the horror atmosphere and the celebration of
Halloween, where the audience can go and
watch the new release thus making it
attractive to my target audience.

3. The Tagline
The tagline ‘Chucky Gets Lucky’ confuses the
audience on who firstly chucky is and why he
gets lucky. It is a direct address to the
audience members. It is placed at the top of
the poster and is visible through the colour
white against the black background which
makes it stand out. The audience recognise
that ‘Chucky’ may be the villain who is placed
on the left hand side of the poster who gets
lucky either in killing the protagonist.
The Image
The close up shot of the image of the two
dolls almost human like images of a man and
women giving a smirky grin whereas the
image on the left is covered with cuts and
stiches instantly tell us that they are the
villains. Dolls are conventional horror
pardigms which have been used in many
movies such as ‘Puppet master’ and
‘Demonic Toys’. The other half of the faces of
the dolls are not shown which gives the
poster a mysterious vibe, as if something is
kept hidden from the audience.
The dark background links in to the half of
the faces not shown as again the black
background gives a mysterious vibe and a
black atmosphere creates blindness as its
dark to see what's happening behind the
image.
The Credits
There is information about the
people and producers involved in
making the film. The production
logo makes loyal audience
members want to go and watch
the film and it makes the film
look professional and the
audience will be aware that it is a
big budget and a high quality
film.
The Title
The Date
The date is at the very bottom of the page
and it is ironic that this slasher film is set to
release a few weeks before Halloween.
The red font connotes blood, death and
passion establishing the slasher subgenre
and making it stand out from the dark
background. However the white connotes
purity linking in with the ‘Bride’ of chucky
and making the title ‘Chucky’ which is the
main character in the film stand out with a
bigger font size. A chunky font with the sharp
‘K’ resembles the sharp cuts on a knife. Thus,
the title immediately attracts the audience
attention and conveys the horror theme.

4. The Tagline
The Credits
There is information about the people and
producers involved in making the film. The
production logo makes loyal audience
members want to go and watch the film
and it makes the film look professional
and the audience will be aware that it is a
big budget and a high quality film.
The Date
The date has also been placed at the bottom of the poster. My
film will be realising on October the 31st, I decided this date as it
was the day of Halloween. This date will add to the horror
atmosphere and the celebration of Halloween, where the
audience can go and watch the new release thus making it
attractive to my target audience. I edited the date so that the
font stands out and the ‘O’ is in a brighter red to match the blood
which gives the font of the date a horrific vibe and the poster
constantly follows adding horror throughout the poster.
I chose to use the tagline ‘Do You Know What
Hides Inside You? as it questions and is a direct
address to the members and confuses them thus
making them want to go watch the film to find
out more. I decided to place it at the top of the
poster as it is conventional as many posters have
the tagline placed at the top. I added a bright
white outline on the tagline so it stands out
against the bright background. The audience
recognise that the film will be based on
possession and spirits inside of someone.

5. The TitleThe image
The close up shot of the half faced doll is
effective in creating a mysterious feel as
the other half of the face is not shown
and the close up effective brings out the
eye and blood as the eye looks straight at
the audience. The red blood is shown
pouring out of the eye which makes it
frightening for the audience as the red
represents blood thus the dolls evil
nature. Using the Photoshop software I
decided to give the poster a retro feel
using a black and white whilst increasing
the contrast to give the face a glow and
adding a blue to the eye to make the eye
and lips stand out. Keeping the
background dark added in to the
conventional dark atmosphere. Dolls have
been a conventional paradigm which have
been used in films such as ‘Chucky’ and
‘Puppet master’ etc. I felt that showing
the villain ‘the doll’ was more effective as
this generates fear for the audiences who
wants to find out more about its brutal
nature. It also leads them to ask the
question on why the doll has blood
pouring out its eye and why is half of the
other side of the face not shown. To find
out the answer to these questions,
audiences are forced to go and watch the
film. The dark background at the back
creates mystery as you can’t see what's
happening at the back. I chose to lighten
the image to make it stand out from the
dark background.
Marketing
My poster will be placed outside cinemas,
inside cinemas, bus tops, on buses, train
stations etc as this is an effective way to
advertise my film to a wider audience and
my target group who are students for are
therefore likely to go cinemas and use
buses and trains.
The dark red font connotes blood which has
been used on the dolls face. This establishes
the slasher subgenre however the film is
physiological and supernatural where no
knifes have been used but the poster gives
out a slasher genre which confuses the
audience thus making them want to go
watch the film to get an idea behind the
mystery of the poster. The smudged effect
on the font makes it look as if the blood has
been smeared downwards. We chose the
title ‘The Tormented’ as it is another word
for ‘Haunted’ and ‘Tortured’ as the doll
haunts and torchers our main character
which is a secret behind the film as the
audience are confused in the beginning on
who the villain actually is as our main
character becomes the villain. To see who
survives is a leading factor in inviting the
audience to watch the film which is why we
decided on the name ‘Tormented’ which
means many things rather than ‘Haunted’.
This conforms to Barthes ‘Pleasure of Text’
theory as audiences can guess what will
happen in mainstream films and seeing this
play out is the pleasure they get. Also, there
is another pleasure to be had when the
unexpected occurs which occurs many times
in our film.

6. Both images are
Positioned in the centre
thus they stand out and
invite direct eye contact
with readers. The eye
contact makes the
villain look powerful
And contributes to the
horror theme.
I chose a similar
masthead and added a
red outline to the
masthead to make it
stand out and reinforce
the horror theme of the
magazine cover. I have
added the date at the
end of the masthead.
The cover lines are placed on each side of the page featuring
exclusive previews of the content inside thus providing an
incentive for the readers to purchase the magazine. The film
roll with images at the bottom also features images of ‘The
Tormented’ film which again provides an incentive for the
readers to purchase the magazine to see more images inside.
The film title is placed is just under
the image as it is positioned in a
place where it will stand out.
The colour theme stays
constant throughout the
magazine with white,
red and green font
colour.
The banner is placed at
the top of the page
where the ‘Halloween II’
has a white outline to
make the banner stand
out whilst ‘from’ has a
hint of green to match
the eye colour.

7. The Banner
The yellow font colour of the
banner stands out against
the black background. The
banner provides incentive
for readers who may wish to
collect the covers. It is
positioned at the top of the
page making it visible for
readers.
The Film Title
It is clear as to what film this
edition will feature as it is
shown on the front cover.
The title has some red inside
it and some white keeping
the colour scheme the same
throughout the front cover.
The cover titles
The cover line invites the reader to
take a glimpse of the articles
featured inside. The ‘Giant fold-out
posters inside’ is likely to make his
fans want to purchase the magazine.
The white and red font stands out
against the black background.
The Masthead
The date or publication are
positioned at the end of the
masthead which is a convention for
Fangoria magazine. The small font
means that it is not very noticeable
for readers as a result, it is the last
thing readers will look at. The
‘’Fangoria’’ has a red outer glow
which correlates with the red colour
scheme.
The Image
A medium shot of the corpse
women almost dissolves into
the darkness however the
light of the candle brings out
some light on the corpses
face but the eyes are not
seen which creates mystery
and scare as we can not see
the eyes as a audience
however the corpse faces us.
The barcode
The barcode is positioned on the bottom
let hand side in a vertical position. A
barcode is necessary for it to be scanned
in the shops.

8. The Banner
The red. White and green font blends in
with the constant red, white and green
theme. The banner provides an
incentive for readers who will want to
purchase the magazine to see why the
‘Halloween II’ is thrilling, bringing
screams to the set. It is positioned at
the top o the page making it visible for
readers. I chose to add the film
‘Halloween II’ as Fangoria readers are
interested in new releases.
The film title
It is clear to what film this edition
will feature as it is shown on the
front cover. I added the colour red
and green to the title to give the
cover a colour scheme which was
constant throughout. ‘Behind the
scenes’ provides a incentive for
readers to purchase the magazine to
read on about what happens behind
the scenes.
The cover line
The cover line invites the reader to take a
glimpse of the article featured inside.
Fangoria fans are keen to know more
about horror movies which is likely to
make fans purchase the magazine. The
white font stands out against the black
background adding red white blends in to
the red colour scheme.
The Masthead
The date of publication are positioned
at the end of the masthead which is a
convention for Fangoria magazine. The
small font means that it is not very
noticeable for readers as a result, it is
the last thing readers will look at. The
‘’Fangoria’’ has a red outer glow which
correlates with the red colour scheme.
The Image
The close up shot of the main character
stands out from the other magazine
covers on the shelf. The readers are
attracted to the front cover through
direct eye contact. The bright green
eyes and red dripping blood with the
nerves stands out and highlights the
sadistic nature of the character. The
face blends into the black background
with only light on the face which
correlates to the horror theme, creating
mystery.
The barcode
The barcode is positioned on the
bottom let hand side in a vertical
position. A barcode is necessary
for it to be scanned in the shops.
The barcode also has a price
which is a convention for
Fangoria magazine.
The puff
‘’Essential 2011 preview’’
parallels with the white and
green colour scheme making it
stand out from the cover lines.

9. The Colour
I used a red and white palette for the film poster as I wanted depict
the horror element using a colour notorious for blood and gore. The
sharp white font brightens up the poster blending in with the bright
image in the background. I opted for the white, red and green colour
palette for the magazine cover as I wanted to challenge the
stereotypical red colour, and wanted to differentiate my magazine
cover from the poster. Although the green may not appear as a
horror colour, I feel that green represents aliens and gore which is still
apart of sci-fi horror. The colour challenges the conventional colour
theme like ‘The Insidious’ Fangoria cover. The green theme correlates
to the bright green eye colour.
The Font
I decided to use different fonts on the poster and magazine to
differentiate my magazine cover from the poster. Moreover, from my
research into existing magazine covers like ‘Fangoria’, I could see that
the film title was simple and bold. The masthead also featured fang
like sharp ends which I included in my magazine front cover to
correlate to the horror theme.
The credit font on the poster is different to the title font as after
researching existing posters, I found that the purpose of the credits is
to inform rather than contribute to the style of the poster.
The Image
I used images of our prop who is the evil doll on the poster and our
main character is used on the magazine cover as it is a convention to
add the villain on a horror magazine. I the image in the centre of the
magazine and used the image to cover all the poster, creating different
forms as in my trailer where the villain and doll is shown committing
different sadistic acts. Direct eye contact of the images attracted my
attention which is why my images give direct contact.
The Audience
My film poster, trailer and magazine cover are aimed at teenagers
which is why they are consistent with the level of horror depicted.
As my trailer is rated a 15 because of the violence I believe that my
poster and magazine cover is suitable to my target audience. The
doll and the main character is used continuously throughout all the
products which is why I believe that the audience will instantly
recognise the brand.
The Effect
The link with my main product
The effect of marketing out trailer on social networking
sites such as Facebook, Twitter, Tumblr and Youtube
enables use to create a stable foundation for ensuring
that our main product reaches our target audience. Our
target audience use these social networking sites on a
daily basis which is why I am very certain that the product
will reach our intended audience who are teenagers.
The poster links to many scenes in the trailer which have
been used showing the evil doll therefore the audience
can quiet clearly establish the connection. The same goes
for the magazine as the main character has been used
therefore the audience can again establish the
connection. The close up shots of the doll ties universally
to my trailer as there are many shots of the doll during
the latter part of the trailer.