2. MediTrafix – Language Search Opportunities
• Most Languages
• Automatic Translation
• Potential SEO benefits
• Acceptable Translated Results
Adding Translation &
widget to your
Website
3. #1 – Sets You Apart
• You appeal to a wider
audience
• Memorable website
element
• Easier comprehension
by target demographics
MediTrafix – Language Search Opportunities
4. #2 – Acknowledge Others
• Many Patients are
Immigrants
• English is often a 2nd
Language
• You’re respecting
diversity
MediTrafix – Language Search Opportunities
5. #3 – Making a Connection
• Prospective patients
feeling comfortable
• Establishing
touchpoints
• Connections that do
not go unnoticed
MediTrafix – Language Search Opportunities
6. #4 –Competitive Advantage
• Appeal to ethnic
markets ignored by
your competition
• Encourage additional
multi-language search
traffic volumes
MediTrafix – Language Search Opportunities
7. #5 – Internet Languages
• Almost 60% of top 10 internet users
speak non-English languages
MediTrafix – Language Search Opportunities
source: Internet World Stats, www.internetworldstats.com/stats7.htm, June 2010
8. Adding a Widget
• Freebies from Google
& Babelfish (Yahoo)
• CMS (content
management system)
based integrations
plug-ins for Joomla &
Wordpress
MediTrafix – Language Search Opportunities
9. Language Focus
• Creation of dedicated
translated webpages
• Using translator such
as Google Translate or
translation specialist
• Avoids widget errors
& limitations
MediTrafix – Language Search Opportunities
10. Language Support
• If your office doesn’t
have multilingual
abilities, qualify your site
that translation is a
matter of convenience
• State what languages
capabilities are in fact
available
MediTrafix – Language Search Opportunities