This document provides guidelines for creating a successful mobile customer experience. It discusses focusing on mobile site, native app, or SMS. It recommends designing for comfort and simplicity. Native apps provide benefits like one-touch access but have longer development times than mobile sites. The document also stresses the importance of measuring mobile diversity and context to understand user behavior.
5. Should we focus on mobile site, native app or sms?
Richness of features
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10. Denial: Mobile users? Do we have any?
Acceptance: Create a simple site that works everywhere
MeasureWorks Mobile Performance Meetup, 2011
11. Denial: Mobile users? Do we have any?
Acceptance: Create a simple site that works everywhere
Panic: We need app store presence as quickly as possible
MeasureWorks Mobile Performance Meetup, 2011
12. Denial: Mobile users? Do we have any?
Acceptance: Create a simple site that works everywhere
Panic: We need app store presence as quickly as possible
Contemplation: Wow! Can these phones do that?
MeasureWorks Mobile Performance Meetup, 2011
13. Denial: Mobile users? Do we have any?
Acceptance: Create a simple site that works everywhere
Panic: We need app store presence as quickly as possible
Contemplation: Wow! Can these phones do that?
Maturity: Use mobile specific capabilities to it’s fullest
MeasureWorks Mobile Performance Meetup, 2011
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Forrester research 2010
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Source: Gomez real user monitoring
80. “...Mobile Consumers are willing to
trade in functionality, but are not willing to
give up on comfort...”
Gomez Networks, Mobile Performance Research, 2010