“The Bottomless Toy Chest,” Birmingham MI, delivers toys to local children to keep their spirits up as they undergo cancer treatments. Meade Dodge Chrysler Jeep Ram, Meade Lexus of Lakeside, & Meade Lexus of Southfield are each hosting a Meade Holiday Toy Drive to benefit this organization.

1. Metro Detroit Car Dealers Launch HolidayToy Drive to Benefit Local Cancer-Fighting Kids
METRO DETROIT, MI, Nov. 17, 2010—“Keywords from yesterday: School drop-off, work, school pick-up, dinner. Keywords from today: Blood transfu-
sions, bone marrow aspirations, spinal taps, neutropenia.”
Mickey Guisewite describes the time when she discovered her son had Leukemia—when her world
was turned upside down with panic and uncertainty as he fought for his life. Although her son has
since successfully completed his treatment, the memory of the experience still remains. And her mis-
sion is now to support the experience of others through her nonprofit organization,“The Bottomless
Toy Chest.”
“The BottomlessToy Chest,”based in Birmingham, is devoted to delivering toys and crafts to local
children to keep their spirits up as they undergo cancer treatments. And three local dealerships want
to raise as many spirits as possible in time for the holidays. Meade Dodge Chrysler Jeep Ram, Meade
Lexus of Lakeside, and Meade Lexus of Southfield are each hosting a Meade HolidayToy Drive to
begin Monday, November 22nd.
Each Meade dealership will be accepting donations for three weeks and then will round up employees to participate in a“Wrap Party,”where every col-
lected item is gift-wrapped and prepared for patient delivery.The toys are delivered to children at local hospitals, including Beaumont, St. John’s, and
the DMC Children’s Hospital of Michigan. The Meade dealerships are conveniently located throughout Metro Detroit, hopefully helping to encourage
community support from their surrounding areas.
With cancer treatments come daily challenges for both children and parents, and Guisewite has experienced firsthand the immeasurable difference that
a strong support system can make.
“‘The BottomlessToy Chest’is here to be part of that support system,”she says.
And with your support as well, blood transfusions and spinal taps can alternate with another set of keywords: Excitement and encouragement to stay
strong.
Meade’s HolidayToy Drive
· Dates: Accepting donations Nov. 22nd-Dec. 13th, 2010.
· Drop-Off Locations: Meade Dodge Chrysler Jeep Ram (18001 Mack Ave, Detroit, MI 48224), Meade Lexus of Lakeside (45001 Northpointe Blvd, Utica,
MI 48315), and Meade Lexus of Southfield (28300 Northwestern Hwy, Southfield, MI 48034).
· Donation Suggestions: Projects, games, and interactive toys for male and female patients from infancy through age 20.
· Donation Restrictions: Due to health restrictions, all donations must be new.Violent games and books, toy guns, swords, projectile toys, candy, food,
or religious materials cannot be accepted.
· For more information, contact kreid@meadeauto.com.
AboutThe Meade Group
In 1971, Ken Meade was selected by Chrysler to operate its new Dodge flagship store in Detroit. In a very short time, the store went on to become one
of the top-selling Dodge dealers in the country.Then in 1989, Meade Lexus of Lakeside became one of the first Lexus dealerships in the country.Today,
Meade Lexus of Southfield and Lakeside are among the top-selling Lexus dealers in the Midwest.The Meade Group also believes in sharing its good for-
tune by sponsoring a variety of programs in the Detroit metropolitan area, including the Meade Pediatric Hematology Oncology Center at St. John Hospital.