Branded Apps Market Research (Maxim V Shlyapnev 174M)

1. Market of branded mobile applications. Homework Maxim V. Shlyapnev 174M Group

2. Introduction Object – mobile application market Subject – branded mobile applications Main idea –research of foreign and russian branded application market can help us to make a decision – can we invest resources to create mobile branded application service now

3. Most popular application categories (AppStore)

4. Using mobile application vs. mobile brousing

5. Categories share of branded apps market

6. Value for consumer Information Utility Entertainment and funny stuff Subsidization or discount Virtualization Community and communication Quest Any combination

7. Market players Application developing studios Advertising agencies (hires developers) Developing brokerage (exicon.mobi) Web-platforms, that makes possible to make own unique branded application yourself

8. www.Digital-Luxury.com(agency) Digital luxury group is advertising agency, that develops branded applications for luxury brands Has big portfolio of developed applications and advertising companies (http://www.slideshare.net/IC_Agency/i-phone-apps-luxury-brands) http://www.crunchbase.com/company/digital-luxury-group-dlg

9. www.Exicon.mobi (Brokerage) Brokerage service that connects API’s developers and consumers Exicon makes researches of branded application markets (for example, Health, Retail, Airlines) Developing costs 6% of total project budget

10. AppBaker.com (service) Service to easy create own personalized branded applications for iPhone platform Has a number of predefined templates Service uses subscription business-model http://www.crunchbase.com/company/app-baker

11. Apps.Webtrends.com (service) Webtrends is web analytics agency http://apps.webtrends.com/ gives a simple way to create own branded app in social networks, but now company Is testing a tool to easy create branded mobile application for mobile platform Business-model – subscription http://www.crunchbase.com/company/webtrends

12. www.Phunware.com (service) It’s a developing studio and service in one Company presents two products brandME™ Mobile Experience Framework PRAISE™ Mobile Experience Platform http://www.crunchbase.com/company/phunware-inc

13. www.SplickIt.com (service) Service that make possible customized restaurant and cafe mobile applications It’s an example of specialized branded mobile application Developer presents versions for iPhone and Android

14. Russian market members Vstrecher.ru (developing studio) Design.ru (design & developing studio)Mobile app for Ozon.ru

15. Any questions? texniz@gmail.com Twitter@texniz