Retargeting for inbound marketers (1)

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Negócios Tecnologia

REACH/RECENCY/RELEVANCE
Advanced Retargeting For Inbound Marketers

LEAKS AND
CLOGS
Timeliness of
conversion drives a
robust funnel

VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE

While inbound marketers can control the
timeliness of their communication, they
cannot control the reach
SPEED AND
REACH

50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile

40% Decrease in
CPA
PPC + INBOUND MARKETING + RTB

NOT ALL LEADS ARE
CREATED EQUAL
Segmentation of your audience pool helps
you prioritize your retargeting efforts...

SEGMENTATION ON SITE
Information
Qualified
Sales QualifiedMarketing Qualified

SEGMENTATION OFF SITE
Data
Audiences
Preferred
Domains
Geographic
Limits

FOCUSED RETARGETING
Data
Audiences
Geographic Limits
Preferred
Domains
Information
Qualified
Sales Qualified
Marketing
Qualified

60% DECREASE
IN CPC
Retargeting + Whitelists

WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments

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