To register for this Free webinar visit: http://www.LeadLifter.com/Events About Tibor Shanto: Tibor Shanto has been a sales leader for over 25 years, helping companies achieve and improve their revenue goals. Tibor has been called a brilliant sales tactician, helping sales teams and organizations to better execute their sales process. For upcoming webinars for sales and marketing professionals and teams visit: http://www.LeadLifter.com/Events All webinars are presented by thought leaders in the industry. Our webinars are always live, free and include Q&A.

1. For further information on this and other upcoming webinars visit: www.LeadLifter.com/Events
Free Webinar with Tibor Shanto
October 29th
, 2013 at 2:00 PM EST.
“GAP Selling”
Register for this webinar at: www.LeadLifter.com/Events
Tibor Shanto
Almost every conversation about selling, starts or ends with the concept of value; at the same
time there are as many different understandings and definitions of value as there are sellers and
buyers. Without a clear and actionable definition of value, many conversations between buyers
and sellers are less than effective, and do not help create a buy.
GAP Selling delivers a five plank platform for engaging with prospects and driving sales
success.
The overarching goal of the process is to focus on the buyer’s objectives, and delivering specific
means of helping them achieve those objectives.
Steps include:
1. Identifying and validating buyer’s objectives
2. Understanding why buyers really buy
3. Why Buyers buy and don’t buy from you and your company
4. Converting the above to Impact Questions for quality conversations

2. For further information on this and other upcoming webinars visit: www.LeadLifter.com/Events
5. A structured follow-through approach to maximize impact and progress Participants will
learn how to use the above to create alignment with the buyer, their objectives and buying
process.
Webinar participants are introduced to the model and key steps they need to take to implement
model, they will be able to go back to their organizations and evaluate they current model, and
prepare to introduce elements they may be missing.
TAKEAWAY: Free copy of “Sales & Consequences” e-booklet
* Webinar will be followed by a Q&A segment.
More About Tibor Shanto:
Tibor Shanto has been a sales leader for over 25 years, helping companies achieve and
improve their revenue goals. Tibor has been called a brilliant sales tactician, helping
sales teams and organizations to better execute their sales process.
As a principal with Renbor Sales Solutions, working with leading B2B sales organizations
improving critical aspects of their sales cycle, including shorten sales cycles, increase
close ratios, and create double digit growth through the execution of their strategy by
using the right combination of strategic and tactical execution supported by metrics and
our Follow-Through Action Plan.
Tibor co-authored the award winning book on Trigger Events, and contributor to the
Globe and Mail Report on Small Business, Huffington Post, Office Technology
magazine, ChannelBuzz, Today’s Trucking, www.ChamberOfCommerce.com, and others.
To Register Visit: www.LeadLifter.com/Events